Okimo Clinic Roundtable: Social Media Content Trends 2016
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As the year 2015 concludes, we have completed some social media content forecasts at Okimo Clinic. What are the most significant challenges for social media content for B2B and B2C organisations in the upcoming year?
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Okimo Clinic Roundtable: Social Media Content Trends 2016
- 1. Okimo Clinic Roundtable Social Media Trends 2016 7 social media content trends for 2016 #OkimoRoundtable 08.12.2015
- 2. 2 1. Social media content - challenges for next year? Creating visual content Recycling content Optimising content Understanding audiences better
- 3. CONFIDENTIAL3 2. B2B companies increase focus on content marketing B2B Source: Content Marketing 2016 Benchmarks, Budgets, and Trends—North America by Content Marketing Institute - n=1,521 B2C 76 % 24 % No Yes 88 % 12 % No Yes 3 Does your organisation use content marketing?
- 4. 4 “A strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience - and ultimately, to drive profitable action.” Content marketing - meaning what?
- 5. 5 3. Social content = most used tactic Source: Content Marketing 2016 Benchmarks, Budgets, and Trends—North America by Content Marketing Institute - n=1,521
- 6. 6 4. The most effective content marketing tactics Case studies Blogs Videos White papers Infographics Webinars Online presentations Illustrations, photos Social media content Mobile apps
- 7. 7 The Internet is video. 5. The year of the video
- 8. 8 By 2019, 80% of the global online consumer traffic will be targeted at videos. Lähteet: Cisco Visual Networking Index: Forecast and Methodology, 2014–2019 Ericsson Mobility Report IAB: Mobile Video 2015: A global perspective Until 2020, video traffic on mobile will grow 55% per year. 5 million years The time consumed if one would watch the video content shared in one month in the year 2019. 8 billion videos are watched daily on Facebook
- 9. 9 Most frequently watched video types on mobile? http://www.iab.net/media/file/IAB_Mobile_Video_Usage_FINAL.pdf Most watched 2nd place 3rd place
- 10. 10 What kind of videos by companies and brands would you prefer to watch? Interesting Entertaining Useful
- 11. 11 6. Most used social channels for sharing content B2C B2B
- 12. 12 7. Intimacy Periscope’s unlimited streaming possibilities enables intimate live broadcasts Over 60% of Snapchat users are millennials