My presentation on the "Heroes Of Mobile Fundraising" from the Institute Of Fundraising National Convention, 2&3 July 2013. #iofnc

1. HeroesOfMobileFundraising
InnovatorsandGameChangers
OisinLunny,SeniorMarketDevelopmentManager

2. Agenda:
Recap
WhatsHappened
PointsToRemember
BeyondFundraising
Heroes

3. Recap

5. "MIND THE GAP" by the Charities Aid Foundation, Sept 2012
Changingconsumerbehaviour

6. Source: nVision / Charity Awareness Monitor (nfpSynergy)
Base: 1,000 online respondents aged 16+, GB
MassivegrowthofSMSgiving
%ofrespondents
whohavegivento
charityinlast3
months
“Inwhichofthe
followingwaysdid
yougive?”

7. WhySMS?
SMSareperceivedaspersonal
90%ofSMSreadwithinanhour
Oneselfcontainedchannelforall
Mobileuserisincontrol
initialinteractionhasovercomethe
biggestbarrieralready

8. WhatHappenedSince

9. Moremobiletraffic
INTERNET TRENDS 2013 - Mary Meeker / Liang Wu

10. Creatingandsharingmore
INTERNET TRENDS 2013 - Mary Meeker / Liang Wu

11. MassivegrowthofSMSmarketing

12. RegularPSMSvDirectDebit

13. RegularPSMSvDirectDebit

14. Beawareofsmartphonepenetration
INTERNET TRENDS 2013 - Mary Meeker / Liang Wu

15. Beawareofsmartphonepenetration
INTERNET TRENDS 2013 - Mary Meeker / Liang Wu

16. WhyMobile?
Fasteraccesstoinformation
Costsavings
Higherproductivity
Tightercontrol
ImprovedExperience

17. PointsToRemember

18. Havea“MobileFirst”strategy
Source: http://www.moroch.com

19. Anonymityisoptional
Source: http://www.moroch.com

20. Buildrelationships

21. Itsall“media”

22. Learnfromotherindustries

23. Afewsuggestions....
Alerts
Donationupdates
Completionofevents
Cross-promotions
Bespokereporting
Staffcoordination

24. Afewsuggestions....
Trainingbuddies
Trainingtips
Pleas
Petitioncall-to-action
2-waytext
OngoingengagementforallCRM

25. Afewsuggestions....
Nearestevents/location/carer
Info–QandA…
Jobopportunities
Care-relatedalerts
Missedcompletionreminders
Multi-modalshortcodes

26. Afewsuggestions....
Donations-Oneoff/Recurring
GiftAid
MobileNetworkDemographics
Totaliser
MMS
Push

27. Heroes

29. OpenFundraising
When we found Archie, he weighed 3.2kg – just half what he should have. He hadn’t been fed for
two weeks and was so close to death that his temperature didn’t register on the vet’s thermometer.
Thankfully, he was brought to an RSPCA rescue centre, where he was given the food and care he
desperately needed to survive. But there are many more neglected dogs like Archie – and many more
hungry mouths to feed.
Text FEED to 70030 to give £3
to feed and care for a dog like Archie.
When we found Archie, he weighed 3.2kg – just half what he should have. He hadn’t been fed for
two weeks and was so close to death that his temperature didn’t register on the vet’s thermometer.
Will you help feed a dog
like Archie until we can
find him a home?
Beaten.
Neglected.
Starved.
The RSPCA brings private prosecutions where appropriate. Your gift will be used to further our work where it’s needed most. You will be charged £3, plus one message at your standard network rate. RSPCA willThe RSPCA brings private prosecutions where appropriate. Your gift will be used to further our work where it’s needed most. You will be charged £3, plus one message at your standard network rate. RSPCA will
receive 100% of your donation, excluding O2 customers where £2.96 will be received. By using this service, you agree that we may contact you in the future. If you’d rather we didn’t, text OPTOUT to 70030.receive 100% of your donation, excluding O2 customers where £2.96 will be received. By using this service, you agree that we may contact you in the future. If you’d rather we didn’t, text OPTOUT to 70030.
The RSPCA helps animals in England and Wales. Registered charity no: 219099
The RSPCA can only exist thanks to donations from people like you. So thank you in advance for your kindness.

30. OpenFundraising

31. OpenFundraising

32. OpenFundraising

33. OpenFundraising
Tellacompellingstoryusingtechnology

35. Disasters&EmergencyCommittee

36. Disasters&EmergencyCommittee

37. Disasters&EmergencyCommittee
• 500%increaseinSMSdonations
• 60%opt-intogiftaid
• Doubletheresponsefromotherchannels
• 25%addedtothesedonations
• Over£1,500,000raisedbySMSandGiftaid
• OpenMarketprocessedover£10,000/second
• RecorddonationsbymobileforDEC

43. ComicRelief

45. Usetheshortcodeeverywhere
Source: http://www.slideshare.net/lailatakeh/unice-fuk-mobilelearningslaila2013

47. Lookwhereyoursupportersare

49. Source: Digital Giving Review 2012

51. Blackbaud
Source:THE NEXT GENERATION OF GIVING IN THE UK 2013

53. PhonePayPlus
Source: The PhonepayPlus Code Of Practice

55. DonateMobile

56. OpenMarket

57. Whatwedo
OpenMarketprovidesmobilesolutionsfor
enterprisestoengageandtransactwithcustomers,
partnersandemployeesviathemobilechannel
Ourclientstrustustopowertheirmobilebusiness

58. AcommitmenttotheThirdSector
ThoughtleadershipProventrackrecord AwardwinningProventrackrecord Thoughtleadership Awardwinning
Best customer service

60. MobileEngagementPlatform
CharitySystems OpenMarket’sMEP Charity’saudience
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61. WhyOpenMarket?
C
A
R
E
osteffectiveservice
pproach
eliability
xperience

62. WhyOpenMarket?
Committedtoalong-termpartnership

63. Findourmoreat#IOFNC
@17

64. customersandpartners

65. KEEPINTOUCH...
...ORFINDMEONLINKEDIN
TEXT“OISIN”TO88600