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Finding Petroleum
    London Conference
    20-21 January 2010


Web 1-2-3 for Petroleum

      Andrew Zolnai
        Cambridge UK
        blog.zolnai.ca
WHO
Web 1.0
• Static websites



• One-way delivery
  mechanisms

• On-line communities
Web 2.0
• Dynamic blogs


• Social networks


• Communities of
  interest of practice
Web 3.0
• All of the above

• RSS feeds and twitter
  reach other people

• Interactive communities
  with feedback and
  measurable following
WHAT
Tim O’Reilly on Web 2.0
1. Embrace open standards
2. Make it simple
3. Design for cooperation
4. Learn from users
5. Lower the barrier to
   experimentation
6. Make it a culture of
   measurement
7. Open the doors to
   partners
GeoVation Award submission
1. EPSG, OGC, and PPDM as standards
2. Web front-end for entire workflows
3. Intranet and links to extranets
4. Extend into document mgmnt.
5. Technology under the hood
6. Organised and served with
    simple and affordable tools
7. Implementation partners
Industry standards
• PPDM
  – Petroleum schemas
• Energistics
  – XML schemas
• OGC
  – Web Mapping Services
• EPSG
  – Projection parameters
WHERE
User needs
• Keep workflows location-
  based
• Augment rather than replace
  processes
• Subsumed technology to the
  process
• Let everything stay under the
  hood
User links
• Internal intelligence
  – info, asset teams
• Joint intelligence
  – farm-ins, joint ventures
• Public data                                          www.webdataview.com


  – agencies, permit rounds
• Exchanged data
  – vendors, data rooms
• Communities of interest
                               portal.onegeology.org
WHEN
2009 INM web traffic
100%


90%


80%


70%

                                                                               DEJ
60%                                                                            OilVoice
                                                                               PPDM
50%                                                                            Zebradata
                                                                               Linkedin
40%
                                                                               Zolnai blog
                                                                               Zolnai web
30%


20%


10%


 0%
       Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec
HOW
Link Communities and Processes
             Interactive Web 3.0




                Twitter


        Blog                   Web


      Dynamic Web 2.0        Static Web 1.0
Link Communities and Processes
             Associations
             Standards
               Adverts
              Partners
             Consulting
              Support
               Sales
                Sale
              Product
               Sales
                 S
             Software
                  s
Link Communities and Processes
               Basin
               Field
               Play
              Permit
              Drilling
             Discovery
            Production
                Sale
                Sale
               Sales
                 S
             Software
                  s
Best practices
• Set     intersection    and        union


                                  Intel-
        People                  ligence


   Pro-      Tech-                         Loca-
                           Data
   cess     nology                          tion
Thank you
       Andrew Zolnai
 Sales & Marketing Director
 sales@interactnetmap.com
Interactive Net Mapping Ltd.
            PO Box 469
               Exeter
              EX1 9AS
          United Kingdom
     Tel: +44(0)1392 495 600
     Fax: +44(0)1392 495 695

       www.oilelefant.com

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Web 1-2-3 Finding Petroleum

  • 1. Finding Petroleum London Conference 20-21 January 2010 Web 1-2-3 for Petroleum Andrew Zolnai Cambridge UK blog.zolnai.ca
  • 2. WHO
  • 3. Web 1.0 • Static websites • One-way delivery mechanisms • On-line communities
  • 4. Web 2.0 • Dynamic blogs • Social networks • Communities of interest of practice
  • 5. Web 3.0 • All of the above • RSS feeds and twitter reach other people • Interactive communities with feedback and measurable following
  • 7. Tim O’Reilly on Web 2.0 1. Embrace open standards 2. Make it simple 3. Design for cooperation 4. Learn from users 5. Lower the barrier to experimentation 6. Make it a culture of measurement 7. Open the doors to partners
  • 8. GeoVation Award submission 1. EPSG, OGC, and PPDM as standards 2. Web front-end for entire workflows 3. Intranet and links to extranets 4. Extend into document mgmnt. 5. Technology under the hood 6. Organised and served with simple and affordable tools 7. Implementation partners
  • 9. Industry standards • PPDM – Petroleum schemas • Energistics – XML schemas • OGC – Web Mapping Services • EPSG – Projection parameters
  • 10. WHERE
  • 11. User needs • Keep workflows location- based • Augment rather than replace processes • Subsumed technology to the process • Let everything stay under the hood
  • 12. User links • Internal intelligence – info, asset teams • Joint intelligence – farm-ins, joint ventures • Public data www.webdataview.com – agencies, permit rounds • Exchanged data – vendors, data rooms • Communities of interest portal.onegeology.org
  • 13. WHEN
  • 14. 2009 INM web traffic 100% 90% 80% 70% DEJ 60% OilVoice PPDM 50% Zebradata Linkedin 40% Zolnai blog Zolnai web 30% 20% 10% 0% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
  • 15. HOW
  • 16. Link Communities and Processes Interactive Web 3.0 Twitter Blog Web Dynamic Web 2.0 Static Web 1.0
  • 17. Link Communities and Processes Associations Standards Adverts Partners Consulting Support Sales Sale Product Sales S Software s
  • 18. Link Communities and Processes Basin Field Play Permit Drilling Discovery Production Sale Sale Sales S Software s
  • 19. Best practices • Set intersection and union Intel- People ligence Pro- Tech- Loca- Data cess nology tion
  • 20. Thank you Andrew Zolnai Sales & Marketing Director sales@interactnetmap.com Interactive Net Mapping Ltd. PO Box 469 Exeter EX1 9AS United Kingdom Tel: +44(0)1392 495 600 Fax: +44(0)1392 495 695 www.oilelefant.com