David Lee, Founder & CEO of Shakr.com tells us how to manage creative ad budgets effectively.

1. VIDEO IS HOT BUT
CREATIVE COSTS
ARE NOT
GRAPHIC DESIGN
AMAZINGLY SIMPLE
FOR EVERYONE
PHOTOGRAPHY
AMAZINGLY SIMPLE
FOR EVERYONE
WEB DESIGN
AMAZINGLY SIMPLE
FOR EVERYONE

2. 10,000

3. 9,975

4. Investors
INVESTMENT
John Lagerling
Facebook VP
As Seen In
Chris Koh
Coupang VP
Chester Roh
Ex-Google, 5Rocks, Global Brain
SV Frontier
Yozo Suzuki
CONFIDENTIAL. © 2015 SHAKR MEDIA CO., LTD.

5. Yahoo! JAPAN
Video Creator
Powered by Shakr
Yahoo! JAPAN has 1 million SMB advertisers.
As reported in:

6. 2014
Digital video advertising
2015/16
More video ad platforms
More video ad inventory.
—> In 2015, three major internet platforms launched video ad products.
—> Facebook, Google & Twitter earn most of their revenue from SMB advertisers.
—> FB, Google & Twitter are seeing explosive revenue growth from video ads.
—> FB, Google & Twitter can’t afford to leave their SMB advertisers behind.
—> Video ad creative is the only obstacle preventing SMBs from running video ads.
=

7. The most popular content in the
Facebook newsfeed will soon be video.
- Mark Zuckerberg
F8 Developer Conference
CONFIDENTIAL. © 2015 SHAKR MEDIA CO., LTD.

8. 3.4X higher CTR
vs. mobile image ads

9. 2015E 2016E 2017E 2018E 2019E 2020E
6.8
6.2
5.6
4.9
4.2
3.7 6.5
5.2
4.0
2.9
2.0
1.2
Mobile Desktop
Billions(USD)
39.5% CAGR
US mobile digital-video ads
5-yrs to $6.5 bn in 2020
21.9% CAGR
US digital-video ads
5-yrs to $13.3 bn in 2020

10. People spend more time with digital
video than social media.
Source: eMarketer

13. It’s not the size of
your ad budget.
It’s how you use it
that counts.

14. TOFU MOFU BOFU

18. Mazda normally pays about $50,000 to
produce a video like this.
CONFIDENTIAL. © 2015 SHAKR MEDIA CO., LTD.

19. 1,200
VIDEO DESIGNS
GLOBAL PRESENCE
LA NYC ARGENTINA
TAIPEI SHENZHEN
MOSCOW TORONTO
SEOUL
70% Paid to
Designers

20. 1 2 3Choose a video design Change text Add photos, videos
Click. Drag. Drop.
Done in 5 minutes.

21. CONFIDENTIAL. © 2015 SHAKR MEDIA CO., LTD.

24. 4X 300% 9X
*Compared to
image ads
Engagement
*Compared to
image ads
Higher Relevance Score Facebook Page Likes
*Compared to
image ads
THEIR STORY
Brite Soles is a new shoe brand for dancers and
fashion interested people. Their shoes feature LCD
panels that light up when you walk, run or dance.
Brite Soles wanted to make video ads to raise
awareness about their newly started brand among
their target audience, people under 30 who like
dancing, dubstep and hip hop.
“Impressed that the video had an 87% avg watched
rate. There was a lot of audience engagement in form
of extremely positive comments and more shares
compared to my image ads. Videos ads from Shakr are
very professional, giving consumers more confidence
that they are dealing with a professional company.”
THEIR GOAL
TESTIMONIAL
https://goo.gl/J5jnvU

25. $50 $10,000 $200Video Creation Cost Revenue Growth Ad Spend
THEIR STORY
The Wire is an Italian restaurant in Gangnam,
serving freshly made pizza and pasta alongside
draught beer.
THEIR GOAL
TESTIMONIAL
After running a Facebook Video Ad for 10 days,
with a total ad spend of $200, we saw revenue
increase to 130%. Normally slow-moving
weekdays became as busy as our top performing
weekends. Meanwhile, average transaction values
went up after we re-used the video ad as digital
signage, encouraging customers to order
seasonal menu items.
Increasing revenue meant either increasing
average transaction value per customer, or
increasing table utilisation during off-hours.Made with
COOKIEEE
https://goo.gl/dmEjXD

34. 2316
100
1,200
# of Templates
101020
1,550
# of Designers
$10
$30$30
$80
Average Price
Online Video Creation - Competitive Landscape
MagistoShakr Animoto Stupeflix
2
11
3
Video Effectiveness