Social Media in Health care

Sanjay Dalal
Founder &
CEO, oGoing
Nation’s
Leading Small
Business Social
Network
Enjoy Beautiful
Orange County

Customers
Doctor Profits

Social Media
Social Media for Healthcare
How to Grow My Practice?

Doctors, Does this Resonate?
Are you LOST?
Social Networks CHANGE too fast?
Don’t have TIME and RESOURCES?
Show me the ROI and VALUE?
Need MORE customers?

SOCIAL MEDIA
WHAT’S IN IT FOR ME?

Social Networks Explosion
Over One Billion Users Worldwide
Facebook – 1 billion
Twitter – 250 million
LinkedIn – 170 million

Social Media Explosion
Over One Billion Users Worldwide
Facebook – 1 billion
Twitter – 250 million
LinkedIn – 170 million
Google Plus – 150 million
MySpace – 80 million (dying or reinventing)
Yelp – 60 million
YouTube - 450 million
Wikipedia (300M+), Craigslist (150M+), WordPress,
Flickr, IMDB, Photobucket, Blogger, Tumblr, eHow,
TypePad, HubPages, Instagram, Pinterest, Banjo

Twitter is Killing it!
Number of Tweets

Took over 3 years to send
the one billionth Tweet

Takes less than one week to
send over one billion Tweets
Ogoing Inc. 949-288-6880 www.ogoing.com

Facebook Explodes
People on Facebook
More than 1 billion users
More than 50% of our active users
Average user has 130 friends
More than 2 billion posts are
liked and commented on per day


Facebook on FIRE 1 Billion

If Facebook were a country: Third Largest in the world

LinkedIn is STRONG

2012 - Over 170 Million Professionals and Counting…

Social Media is HOT
Social Networking EXPLODES:

22% of all time spent online in
the US


Number of Minutes Spent


Social Networking: Adults


Who uses
Social
Networking?

Everyone!!


One Message BEFORE


Source: Presentation Advisors, in conjunction with M80

Message Travels Slowly



ONE MESSAGE AFTER



MESSAGE FLIES !



Thomas Lee
Orthopedic Surgeon - Orthopedic Foot and
Ankle Center in Westerville, Ohio
Business cards – Facebook page
Actively tweets
Checks in regularly on FourSquare
Maintains a GooglePlus profile
Does it for his patients!
Source: USNews.com

Thomas Lee
"It's an electronic way of extending
the conversation. It creates a vibrant
sense of community and a wonderful
back-and-forth dialogue."

Source: USNews.com

Kevin Pho
Internist in Nashua, N.H.
Popular medical blogger
Engages with his patients via
Facebook and Twitter
Shares interesting findings and
updated medical guidelines
“How to ask for help when chronic
pain or illness strikes”
Source: USNews.com

Kevin Pho
"These are powerful,
tremendously influential tools.
Doctors should be taking
advantage of the opportunity."

Source: USNews.com

Glen Stream
Family physician in Spokane, Washington
President of the American Academy of
Family Physicians
Facebook: Providing and responding to
information
Great American Smokeout: Smoking
cessation
Twitter: Medical meetings and conferences
Source: USNews.com

Glen Stream
"It's like most innovations—it
starts slow and then picks up
momentum. I'm sure we'll be
seeing a lot more of it in the
future."

Source: USNews.com

Privacy Concerns
Doctors answer medical questions via social media :
Triggers HUGE privacy concerns
Online anonymity is never guaranteed
Easy to Identify Patient who shares diagnosis or
treatment
Easy to identify Doctors who might accidentally
reveal them
Personal questions: office visits or phone calls

Source: USNews.com

HERE ARE SEVEN DO’S
Conversational
Informative
Engaging
Rewarding
Solving
Caring
Promoting (Your Customer)

HERE ARE FIVE DON’TS
No Hard Sell
No Self Promotion
No Everywhere
No Grandiose
No Free


Who goes where?
Social Media Main Producer Main Consumer
Channel
Facebook Brands, Big Business Individuals
Twitter Celebrities, Brands, Individuals
Politicians, Famous
YouTube Brands, Marketers Individuals +
Business
LinkedIn Professionals Professionals
Slideshare Professionals + Biz Professionals
oGoing Small Business Small Business

What is oGoing
Amazing Social Network for Small Business
Business Networking – Local Connections
Business Promotion – Social Media Marketing
Business Acceleration – New Leads

Bottomline - Grow Your Business on oGoing!

What is oGoing
Business Networking – Local Connections
Thousands of Local Owners & Service Providers
Over 65 Small Business Categories
Connect with Hundreds to Thousands of Local,
Regional or National businesses
Post Business Needs
Post and Get Recommendations

What is oGoing
Business Promotion – Social Media Marketing
Share Latest Offers, Products, Services, Events
Connect oGoing with Facebook, Twitter, etc.
Grow your oGoing profile with photos and links
Engage with Customers and Partners
SEO and Website Traffic Boost!!

Question: Can oGoing generate higher SEO?

What is oGoing
Business Acceleration – New Leads
How do I generate new business?
Profile -> Connections -> Updates -> Trust
Convert Trust into Leads

Question: How much time for new leads?

Why Join oGoing?
Business Networking
Business Promotion
Business Acceleration
Grow Your Small Business

How to Get Started
SOCIAL MEDIA STRATEGY

GOALS + EXECUTION
NEED MORE Prospects & Customers. HOW?
First Step:
Follow Potential Clients,
Existing Clients, Partners,
Marketers & Experts

DO YOU KNOW WHO THEY ARE,
WHAT THEY DO?

GOALS + EXECUTION
MORE Prospects & Customers. HOW?
First Step: Follow
Second Step: Engage with them

HOW TO ENGAGE?
Conversations, Mentions,
Feedback, Promotions, Rewards

GOALS + EXECUTION
First Step: New Fans, Followers,
Connections and Contacts
Third Step: Qualified Leads


GOALS + EXECUTION
First Step: New Fans, Followers,
Connections and Contacts
Third Step: Qualified Leads
Fourth Step: New Clients
Crawl before you Walk.
Walk before you Run.

GOALS + EXECUTION
INCREASE Customer Loyalty. HOW?
Provide Customer Service
Ask to Express


GOALS + EXECUTION
Ask to Express
Gather Customer Feedback
Ask Questions


GOALS + EXECUTION
Ask to Express
Ask Questions
Get Great Recommendations
Ask to Endorse


GOALS + EXECUTION
Ask to Express
Ask Questions
Ask to Endorse
Obtain New Ideas
Ask for Ideas


GOALS + EXECUTION
Ask to Express
Ask Questions
Ask to Endorse
Obtain New Ideas
Ask for Ideas
Acquire Referrals
Ask for New Clients

GOALS + EXECUTION
BEST Brand! HOW?
Most Recognized, Trusted Brand
When Customers Think of ______


GOALS + EXECUTION
BEST Brand! HOW?
Do Good Business
Provide Great Products and Services
Deliver Excellent Customer Service
Recognize and Promote Customers
Give Back to Community. Good Cause

Slow and Steady Wins the Race!

GROW YOUR BUSINESS
Set Your Goals
Listen and Learn
Build Your Channels
Engage Your Audience
Analyze, Reflect and Change
Course Correct and Repeat
Not A One Shot Approach

GROW YOUR NET WORTH

“A journey of a thousand miles begins with a
single step” - Lao-tzu, Chinese Philosopher


Contact Me
CEO@OGOING.BIZ
OGOING.COM/SANJAYDALAL
Find me on: Facebook, LinkedIn,
Twitter and Google+
949-288-6880 (main) (weekdays)
949-910-0615 (mobile) (weekdays)

When You Think of
Coffee

Image: http://www.mikepauljr.com

Starbucks on YouTube

250+
videos

8.6+
million
views

P
R
O
M
O
T
I
O
N YOUR CUSTOMERS

CUSTOMER SERVICE
NEGATIVE to SOLUTION

CUSTOMER SERVICE
NEGATIVE to “SORRY”

CUSTOMER SERVICE
POSITIVE - THANK YOU!

SHARE
CAUSE
“Made
In USA”

Starbucks Social Media
Total Reach:
Anyone?

Starbucks Social Media
Total Reach:
30 million + Facebook
2.6 million + Twitter
8.5 million + views YouTube
2 million + Website

Over 40 million!!

Starbucks Summary
Integrated Social Media Strategy
Facebook, Twitter, YouTube, Blogs, Pinterest,
Instagram, Website
Promotion of Customers i.e. Individuals
Conversations – Not Blasting
Customer Service - Instant
Getting Ideas - Proactive
New & Events, Great Cause, Stimulating…

Social Media in Health care

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