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The Inaugural Apex E.H.R.

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Ogilvy Health
Ogilvy Health

On May 4th, The NJ office of Ogilvy CommonHealth Worldwide hosted more than 50 industry-leading thinkers to discuss the direction and evolution of electronic health record (E.H.R.) implementation and use within the US healthcare system. Take a look at our experts examining how to: • Leverage industry resources • Negotiate with the variety of e-Rx and E.H.R. platforms and providers • Understand physician needs and challenges within E.H.R. platforms

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Angelo Campano | Ritesh Patel May 2016
WELCOME TO THE E.H.R. APEX E.H.R. Network Services Brian Dillon Practice Fusion Damon Basch Dorothy Gemmell OptimizeRx Will Febbo Ed Berger VisiStat, Inc. Tina Bean InTouchMD Ryan Alovis Johnson & Johnson Yujie Wang Ogilvy CommonHealth Worldwide Matt Giegerich Ritesh Patel Angelo Campano Regina Paris
“E.H.R.s are the single strongest way that we can improve the relationship between the physician and the patient.”
` THE PROPER USE OF E.H.R. PROMOTION How to better leverage E.H.R. to market brands Be strategic, not purely tactical Create a unique dialogue to have with the HCP Gain access to low or no-see HCPs Are HCPs receptive to messaging? Make content relevant to make good on the opportunity available to the HCP Deliver the right message at the right time
THE PROPER USE OF E.H.R. PROMOTION CONT’D. Access Opportunity Access is an unrecognized strategy for evolving E.H.R. Fragmentation allows for focus with E.H.R. market What is driving E.H.R. growth? Efficiency Policy Personal medical device Substitution “The entire E.H.R. landscape is getting smarter and leaner every day.” Ryan Alovis, InTouchMD
The Inaugural Apex E.H.R.
The Inaugural Apex E.H.R.

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The Inaugural Apex E.H.R.

  • 1. Angelo Campano | Ritesh Patel May 2016
  • 2.
  • 3. WELCOME TO THE E.H.R. APEX E.H.R. Network Services Brian Dillon Practice Fusion Damon Basch Dorothy Gemmell OptimizeRx Will Febbo Ed Berger VisiStat, Inc. Tina Bean InTouchMD Ryan Alovis Johnson & Johnson Yujie Wang Ogilvy CommonHealth Worldwide Matt Giegerich Ritesh Patel Angelo Campano Regina Paris
  • 4. “E.H.R.s are the single strongest way that we can improve the relationship between the physician and the patient.”
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. ` THE PROPER USE OF E.H.R. PROMOTION How to better leverage E.H.R. to market brands Be strategic, not purely tactical Create a unique dialogue to have with the HCP Gain access to low or no-see HCPs Are HCPs receptive to messaging? Make content relevant to make good on the opportunity available to the HCP Deliver the right message at the right time
  • 10. THE PROPER USE OF E.H.R. PROMOTION CONT’D. Access Opportunity Access is an unrecognized strategy for evolving E.H.R. Fragmentation allows for focus with E.H.R. market What is driving E.H.R. growth? Efficiency Policy Personal medical device Substitution “The entire E.H.R. landscape is getting smarter and leaner every day.” Ryan Alovis, InTouchMD