1. How to make sure to be successful when launching on Product Hunt and Appsumo: detailed success story with real numbers. 2. How to get 100,000 views on LinkedIn? 3. How to put your outbound sales funnel on autopilot?

1. How to acquire 1000s of customers
without spending too much on
acquisition
By Guillaume Moubeche

2. About lemlist
THE most personalized email outreach platform
that helps startups and SMBs get more replies
to their sales prospecting emails
2

3. 3
Numbers
● 8000+ customers worldwide
● 3 co-founders + 2 employees
● 30% MoM growth on the MRR

4. 4
Plan
4
Getting 100K views on
LinkedIn
Launching on ProductHunt &
Appsumo
Outbound sales on autopilot
Building a community

5. Why build a
community?
5
● Get insights from your users
● Increase your brand loyalty
● Build your unfair advantage
● Reduce support tickets

6. Build trust
with your
users and
be human
6

7. Build trust
and build a
brand
7

8. Build trust
and always
listen to
the market
8

9. Build trust
and always
listen to
the market
9

10. Some
drawbacks.
..
10
Forget to communicate about
product changes...
10

11. That you
can always
turn to
your
advantage!
11
Communication is key

12. Why launch
on Product
Hunt?
12
◦ Biggest tech savvy community
◦ WorldWide exposure
◦ Millions of users

13. When should
you launch on
ProductHunt
13
◦ Launch as soon as possible
◦ Great way to test your ideas
and see how people respond
to it
◦ Most people over engineer
their launch
◦ You can always launch
multiple times

14. How to
launch?
14
◦ Prepare all post in advance
◦ Ask for support everywhere

15. Ending-up 2
times #1 on
Product Hunt
15
◦ Really engaged community
◦ 400+ signups
◦ 40+ paying customers
◦ Spotted for Appsumo

16. Launching on
Appsumo?
16
◦ 1 million entrepreneurs,
founders and agency owners
◦ Selling Lifetime deals instead
of monthly subscription

17. The Results?
17
◦ $160,000 in 2 weeks
◦ 3000+ new users
◦ 30/70 revenue share

18. Should you
launch?
18
Pros:
◦ Tons of feedback + strong WoM
◦ Great way to start building a
community quickly
◦ Perfect if you’re targeting SMB
market
Cons:
◦ Lifetime support
◦ Almost 0 upsell

19. Get 100k
views on
LinkedIn
19
◦ Views, Likes, Comments are vanity
metrics
◦ Number of deals closed is what
matters
◦ Both can be correlated when done
right

20. Build an
audience
20
Invite people who signup to lemlist to
join my network on LinkedIn
Step 1: Find their LinkedIn Profile

21. Build an
audience
21
Invite people who signup to lemlist to
join my network on LinkedIn
Step 2: Send them a personalized invite

22. Build an
audience
22
Invite people who signup to lemlist to
join my network on LinkedIn
All automated using Phantombuster

23. Build an
audience
23
Great way to know the source of where
your users are coming from

24. Get 100k
views on
LinkedIn
24
Write Valuable content in order to
position yourself as a thought leader

25. Get 100k
views on
LinkedIn
25
Make your intro intriguing

26. Get 100k
views on
LinkedIn
26
Tell real stories

27. Get 100k
views on
LinkedIn
27
Write “viral” posts to generate more
and more visibility

28. Get 100k
views on
LinkedIn
28
Boost your initial posts with lempod

29. Get 100k
views on
LinkedIn
29
Generate new businesses

30. Some
Numbers
30
For each post I make on LinkedIn
◦ Between 100 and 250 connection
request
◦ 100s of views on my profile
◦ 10s of signups on lemlist
Overall:
◦ 100+ customers coming from
LinkedIn

31. Find your target on LinkedIn
Send connection request
automatically
Scrape their profile and emails
Send them an outbound email
sequence
Get new businesses on autopilot
🎉🎉🎉
31
Outbound
sales on
autopilot

32. 32
Outbound
sales on
autopilot

33. 33
Outbound
sales on
autopilot
Step 1: Find relevant target
Audience

34. 34
Outbound
sales on
autopilot
Step 2: Write your amazing
campaign

35. 35
Outbound
sales on
autopilot
Step 2: Write your amazing
campaign

36. 36
Outbound
sales on
autopilot
Step 2: Write your amazing
campaign

37. 37
Outbound
sales on
autopilot
Step 3: Setup your
Phantombuster workflow

38. 38
Outbound
sales on
autopilot
Step 4: Enjoy the results 😍

39. 39
THANKS!
any questions? Add me on LinkedIn
Guillaume Moubeche