Octoly measures, monitors and maximizes the hidden video footprint of brands on YouTube. Today the company released the first ranking of user generated content (UGC) for more than 1,000 brands and celebrities, and an API for analytics companies. This ranking reveals an audience of more than 500 billion views previously unseen and unmonitored by marketers as well as 10 million YouTube creators who produced 30 million videos. For each of these 10 million YouTube creators, Octoly created a profile page which displays all videos related to brands featured on YouTube creator's channel such as Pixiwoo's famous Luxury Beauty Star. Brands can now use Octoly to contact these creators and turn them into brand amplifiers. Octoly's ranking also reveals the unseen part of the audience - earned media, i.e. videos produced by YouTubers about brands. For instance Coca Cola gets twice as much audience than Pepsi does on YouTube (1.3 billion views versus 0.6 billion views) and on average, user generated videos about a brand were viewed 10 times more often than official brand videos, known as owned media. For brands such as Call of Duty, 95% of views on YouTube came from user-generated videos, while only five percent came from brand's official channel. "User-generated YouTube product videos are now part of the buying process. 52% of consumers say that watching product videos makes them more confident in their purchase decisions. So it's crucial for brands to monitor earned media to track reputation, uncover consumer insights and identify advertising opportunities," said Thomas Owadenko, Founder and CEO, Octoly. "The use of online videos has exploded, with 100 hours of videos uploaded to YouTube each minute, make it extremely hard for brands to monitor UGC and identify best creators for their brands." Octoly processes data that is more than tens of millions of videos a day using a combination of proprietary algorithms and "Big Data" infrastructure, to provide the most recent and relevant analytics for a brand. Metrics include the number of creators making videos about a brand, the number of videos associated with a brand, views, likes, dislikes and comments for popular videos. A brand can also identify for each creator which brands and videos they feature on their channel. Analytics companies who want to extend their offering to cover user-generated online video can now access these metrics via Octoly's new API. In Q1 2014, Octoly will launch the online video industry's first complete brand management platform that enables brands to measure, monitor and maximize User Generated Content (UGC) on YouTube.

1. OCTOLY continuously tracks YouTube videos related to 1000 brands and celebrities, covering 28 million videos on nine million
channels. We ran a study on 286 brands, calculating the accumulated views of official brand videos AND user generated videos
since the dawn of YouTube. Here's what we discovered.
1
2
nd
billion
unique users
each month
100 Hrs
search engine
in the world
of videos uploaded
each minute.
1
million content
creators earn
money
average numbers per brand on YouTube
millions of views
300
from earned media
9.3 billion views
quantity of videos
25
from owned media
35 000
8 billion views
from earned media
260
from owned media
4.2 billion views
views through
owned media
views through
earned media
3.6 billion views
2.8 billion views
Contact us: info@octoly.com
1.4 billion views