The client brief was to create simplistic packaging for a range of Indian snacks that would be sold in the Asian food aisle of major retailers. The concepts presented packaging solutions that featured a clear window to show the snack product framed by an Indian-inspired shape. Strong color coding differentiated flavor intensities and several brand name styles aimed to reflect the country of origin. The solution adopted color and Indian visual elements to convey the essence of the product flavors in a way that would appeal to target customers in retailers.

1. Case Study
Client Retail Brands
Project Three Tigers Indian snack product packaging
Client brief To create a simplistic packaging solution for a range of Indian
snacks.These snacks are to be positioned within the Asian
aisle section of major retailers.
four

2. ©OCTOBER2008
The concepts show the
snack product through
a clear window framed
by an Indian influenced
shape. Strong colour
coding differentiates the
strength of flavour. Also
presented were a series
of brand name styles
designed to reflect the
country of origin.
400ge
BOMBAY MIX
Asian Balti Mild
Meetha
Concepts_packaging Retail Brands Three Tigers snacks Case Study four
ASIAN BALTI MIX
Medium
A traditional spicy Indian snack
containing a blend of Indian style
noodles, peanuts, lentils, chickpeas
and green peas.
INGREDIENTS
Gram flour noodles (60%) (gram flour, maize
starch, caraway seed), peanuts (17%), lentils
(7%), chickpeas (6%), green split peas (6%),
vegetable oil, seasoning (2%) (natural flavouring
substances (containing wheat and celery), rice
flour, dextrose, spices (containing mustard),
sour cream, yeast extract powder, garlic
powder, lemon juice powder, natural colours:
paprika, citric acid E330), salt, pepper, turmeric.
NUTRITION INFORMATION
Typical Values Per 100g Per 25g serving
ENERGY kj 2022 506
ENERGY kcal 485 121
PROTEIN g 17.6 4.4
CARBOHYDRATE g 30.5 7.6
of which sugars g 2.4 0.6
FAT g 32.6 8.2
of which saturates g 4.9 1.2
FIBRE g 12.7 3.2
SODIUM g 0.75 0.19
SALT EQUIVALENT g 1.90 0.48
Suitable for vegetarians
Contains: Peanuts, celery, mustard and wheat.
Warning: Manufactured in an environment
that handles other nuts, soya and sesame seeds.
Store in a cool, dry place.
BEST BEFORE END
RBL. Second Floor, 1 Imperial Place.
Maxwell Road, Borehamwood, Herts, WD6 1JN.
020 8731 4670. www.retailbrands.co.uk
Produced in the UK
400g
JALFREZI MIX
Hot
A traditional spicy Indian snack
that includes a blend of Indian style
noodles, peanuts, lentils , chickpeas
and green peas.
INGREDIENTS
Gram flour noodles (60%) (gram flour, maize
starch, caraway seed), peanuts (17%), lentils
(7%), chickpeas (6%), green split peas (6%),
vegetable oil, seasoning (2%) (spices, rice flour,
sugar, herb, natural colours: paprika, turmeric,
natural flavouring), chilli, salt, pepper, turmeric.
NUTRITION INFORMATION
Typical Values Per 100g Per 25g serving
ENERGY kj 2022 506
ENERGY kcal 485 121
PROTEIN g 17.6 4.4
CARBOHYDRATE g 30.5 7.6
of which sugars g 2.4 0.6
FAT g 32.6 8.2
of which saturates g 4.9 1.2
FIBRE g 12.7 3.2
SODIUM g 0.75 0.19
SALT EQUIVALENT g 1.90 0.48
Suitable for vegetarians
Contains: Peanuts, wheat.
Warnings: Manufactured in an environment
that handles other nuts, soya and sesame seeds.
Store in a cool, dry place.
BEST BEFORE END
RBL. Second Floor, 1 Imperial Place.
Maxwell Road, Borehamwood, Herts, WD6 1JN.
020 8731 4670. www.retailbrands.co.uk
Produced in the UK
400g

3. ©OCTOBER2008
Solution Retail Brands Three Tigers snacks Case Study four
The solution shows a pack that reflects
the essence of the product’s flavour
through colour and Indian detailing.