What are the marketers in India planning for 2013 in terms of investments, ROI, e-marketing channels? Check out this research which overs 500+ marketers from 412 companies. Webinar recording (HD Video): at http://www.youtube.com/watch?v=nGP9kJPIlTM Follow us on @octanein for updates or on Facebook at Octane Marketing. Do tell us what you think of this research report. Does this align with your plans for 2013?

1. India e-Marketing Outlook 2013
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2. India e-Marketing Outlook 2013
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3. India e-Marketing Outlook 2013
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4. India e-Marketing Outlook 2013
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About Punit Modhgil:
Punit’s interests span India, Internet & Inclusion. He is the Co-
Founder & Director for Octane Marketing. He has served in
leadership positions at Microsoft India, Oracle US, Siebel Systems
US and NIIT India. He has lived & worked in San Francisco, London,
Bangalore and New Delhi.
Octane Research January 2013
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5. SPARK THE SURGE
India e-Marketing
Outlook 2013
#octanein
Punit Modhgil
Octane Marketing
@modhgil
Octane Research January 2013

6. 2013 Research Participants’ Profile
500+ Participants from 412 companies in India
122 Online with 72 pure E-commerce plays
e-Marketing:
Web, SMS, Social, Mobile and
Email Marketing
36% Top Managers (VP or above)
43% Mid Level (Director or above) 79%
January 15, 2013 ©2013 Octane Marketing India www.octane.in A

7. 2013 Research Participants’ Profile - 2
26% Retail, 24% Services, IT/ITES, Media, 8% from BFSI
Add: ~3000 mobile users across India, a 21-34yrs bias
January 15, 2013 ©2013 Octane Marketing India www.octane.in B

8. How useful was 2012 report to you?
octane.in/research
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9. 2013 e-Marketing Research Highlights
Social media
Email Marketing
Integration
Mobile Marketing
Segmentation
January 15, 2013 ©2013 Octane Marketing India www.octane.in 1

10. 2013 e-Marketing Research Highlights
Social media continues to surge in 2013 with 65%
of respondents providing an investment boost
compared to 37% last year; followed by email
marketing which narrowly edges out search
January 15, 2013 ©2013 Octane Marketing India www.octane.in 1

11. 2013 e-Marketing Research Highlights
Although the popularity of social media is
gathering huge momentum, email marketing
continues to be an effective marketing channel
with a staggering 99% of respondents saying email
marketing programs were effective in 2012
January 15, 2013 ©2013 Octane Marketing India www.octane.in 2

12. 2013 e-Marketing Research Highlights
75% of all marketers believe that in 2013, up to
50% of all email marketing messages will be
viewed on mobile phones; while only 40% of them
are ready with their mobile marketing strategy
January 15, 2013 ©2013 Octane Marketing India www.octane.in 3

13. 2013 e-Marketing Research Highlights
Up to 94% of India marketers are planning to adopt
one or more segmentation techniques in their
upcoming e-Marketing campaigns in 2013
Promotions and behavioral triggers are most
popular reasons
January 15, 2013 ©2013 Octane Marketing India www.octane.in 4

14. 2013 e-Marketing Research Highlights
Once a week mailing has seen increase of 14%
from 2011 to 2013, with the most significant 38%
decrease in daily mailings
A positive jump in Integrated campaigns from
31.3% in 2011 to a projected 49.2% in 2013
January 15, 2013 ©2013 Octane Marketing India www.octane.in 5

15. 2013 e-Marketing Research Highlights
Facebook updates (75.8%), SMS with friends and
family (73.8%), using Email (64.2%) are the most
popular activities
90% of the respondents experience unwanted
calls and spam messages; 47% of them receiving
them at least once every day
consumer
Speak
January 15, 2013 ©2013 Octane Marketing India www.octane.in 6

16. 2013 e-Marketing Research Highlights
41% want to receive emails for updates, 37% on
SMS, only 16% want to hear on a phone call
78% of respondents want to hear from their
favorite brands - 28% want to hear on a weekly
basis; Only 13% want to hear daily
consumer
Speak
January 15, 2013 ©2013 Octane Marketing India www.octane.in 6

17. 2013 e-Marketing Research Highlights
Respondents who received offer on emails were
more likely to make a purchase compared to SMS
(42% compared to 33%)
consumer
Speak
January 15, 2013 ©2013 Octane Marketing India www.octane.in 7

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January 15, 2013 ©2013 Octane Marketing India www.octane.in *Tech Circle’s Annual 8

19. Q&A
Twitter: @Octanein
Web: octane.in
YouTube: Octane Mailman
January 15, 2013 ©2013 Octane Marketing India www.octane.in 9

20. Thank YOU
See you next
Webinar: 15 Feb
th
Twitter: @Octanein
Web: octane.in
YouTube: Octane Mailman
January 15, 2013 ©2013 Octane Marketing India www.octane.in 0