What is search engine optimization? How do Search Engines work?

1. Introduction
to Search
Engine
Optimization

2. What is SEO

3. According to Hubspot, Search engine
optimization (SEO) refers to
TECHNIQUES that help your website
RANK HIGHER in organic (or “natural”)
search results, thus making your
website more VISIBLE to people who
are looking for your product or service
via SEARCH ENGINES.

4. Jobs in
SEO
SEO Analyst
SEO Manager
SEM Specialist
Google AdWords Specialist
Content Marketer
Content Manager

5. Table of Content
• What is SEO
• How Search Engines Work
• What it takes to rank.
• Keyword Research.

6. How
Search
Engines
Work
Crawling Indexing
Relevance Ranking

7. How Search Engines Work
• Every search engine has what are referred to as
BOTS, or CRAWLERS, that constantly scan the
web, indexing websites for content and following
links on each webpage to other webpages.
• If your website has not been INDEXED, it is
impossible for your website to appear in the search
results.

8. How Search Engines Work
• For a search engine to be able to display results
when a user types in a query, they need to have an
archive of available information to choose from.
• Every search engine has proprietary methods for
gathering and prioritizing website content.
Regardless of the specific tactics or methods used,
this process is called INDEXING.

9. How Search Engines Work
• The search engine considers the content on your
website and the authority of your website as
consideration for RELEVANCE
• These will determine your appearance on the
Search Engine Result Page.

10. Best universities
in Uganda

11. What does it take to rank?
RELEVANCE AUTHORITY

12. Digital
Marketing
Blog
Umar and his colleagues want to create a website
where learners from Uganda and other parts of East
Africa can acquire digital marketing skills and
knowledge.