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Adeyemi Olanrewaju
obadeyemi_ng
HOW
HOW



INDOMIE'S
INDOMIE'S



CAMPAIGN
CAMPAIGN
BECAME
BECAME
A VIRAL
A VIRAL



SENSATION
SENSATION
©2022
CONTENT KRUSH
Adeyemi Olanrewaju
obadeyemi_ng
OBJECTIVE
Indomie's marcomms agency requested

a mobile optimized dedicated website

for a pre-launch campaign where the

brand could engage consumers by

voting for what #unconditionallove

meant to them.
©2022
CONTENT KRUSH
Adeyemi Olanrewaju
obadeyemi_ng
STRATEGY
We created a user-friendly microsite that

worked efficiently across devices which

allowed consumers to vote online, see the

result instantly and share with loved ones..
The site was the focal point of all the

promotions on social media, radio, TV
and brand activations at shopping malls

with QR codes.
©2022
CONTENT KRUSH
Adeyemi Olanrewaju
obadeyemi_ng
RESULTS
During the 1-week pre-campaign, the

microsite received over 7,000 visitors

with Mother's Love being the definition

of Unconditional Love to 90% of

consumers who visited from online
and offline channels to vote.
©2022
CONTENT KRUSH
Adeyemi Olanrewaju
obadeyemi_ng
© 2022
CONTENT KRUSH
MICROSITE
MICROSITE
where consumers voted from all channels
Adeyemi Olanrewaju
obadeyemi_ng
© 2022
CONTENT KRUSH
WEB TRAFFIC
WEB TRAFFIC
from social media, TV, brand activations, etc
Adeyemi Olanrewaju
obadeyemi_ng
© 2022
CONTENT KRUSH
ENGAGEMENT
ENGAGEMENT
over 90% of consumers chose Mother's Love
NEED A WEBSITE
NEED A WEBSITE
FOR YOUR BUSINESS
FOR YOUR BUSINESS
OR CAMPAIGN?
OR CAMPAIGN?
© 2022
CONTENT KRUSH
Adeyemi Olanrewaju
obadeyemi_ng
Save this post!
follow me
CLICK THE LINK
CLICK THE LINK



BELOW TO BOOK A
BELOW TO BOOK A



CALL WITH ME NOW↓
CALL WITH ME NOW↓
© 2022
CONTENT KRUSH
Adeyemi Olanrewaju
obadeyemi_ng
Save this post!
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How We Helped #unconditionallove Campaign Go Viral | Client Case Study