Client's agency requested a landing page for a pre-launch campaign where the brand could engage consumers by voting for what unconditional love means to them. We created a user-friendly landing page that worked efficiently across devices which allows consumers to easily vote and share with loved ones. The landing page was the focal point of one of the most engaging campaigns this year in Nigeria as the brand ran promotions across digital, radio, TV and offline brand activations with QR codes. During the 1-week pre-campaign, the page received over 7,000 visitors with Mother's Love being the most popular definition of Unconditional Love to 90% of consumers who participated in the online voting.