Clay Johnson keynote

1. Is SEO Killing America?
I’m @cjoh

4. Pizza
Tastes Better
Than Broccoli

5. % Increase in Consumption
110
82.5
55
27.5
0
Plants Sweeteners Meat Grain Cheese

7. Pizza
Tastes Better
Than Broccoli

8. flickr: Aaron Olaf

13. What Do You Want?

14. TO BE
RIGHT

18. Words
900
675
450
225
0
Fox Original AP

19. Pizza
Tastes Better
Than Broccoli

20. Opinion
Tastes Better
Than News

27. Who Wants To Hear The Truth
When They Can
Hear They’re Right?

33. Confirmation Bias
Is The New
H1N1

34. Physical Psychological Societal
Physical Obesity
Lack of Focus Regulatory
Heart Disease
Lost Time Capture
Hypertension
Shallower Democratic
High Stress
Relationships Failure
Nutritional
Emotional Rigidity War
Deficiencies
Genocide
Apnea

35. Let’s Make
The Whole News
Movement

36. 1.

37. 2. Enable
Infoveganism

39. TV
Journalism
Processed Truth
The Recorded Truth
The Actual Truth

40. Fox
Politico
Sunlight, etc
Congressional Record
What Actually Happened

41. Fox
Politico
Sunlight, etc
Congressional Record
What Actually Happened

42. SHOW
YOUR
WORK

43. 3. Let Me Pay You
(for an ad-free lifestyle)

44. iTunes
$2B

45. Netflix
$2B

46. 4. Content Is Not
A Commodity

47. Data Is

51. Talk, Argue,
Participate
5pm O’Reilly Booth
or @cjoh on twitter