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Breakout	
  Session:	
  
The	
  Naked	
  Truth	
  About	
  Marijuana	
  	
  
Thomas	
  Gorman,	
  Director,	
  Rocky	
  Mountain	
  High	
  Intensity	
  
Drug	
  Trafficking	
  Area	
  
Sue	
  Thau,	
  Public	
  Policy	
  Consultant,	
  CADCA	
  
Moderator:	
  	
  Mary	
  Elizabeth	
  EllioG,	
  VP,	
  CommunicaIons,	
  
Membership	
  and	
  IT,	
  CADCA	
  	
  
Disclosures	
  
•  Thomas	
  Gorman	
  has	
  disclosed	
  no	
  relevant,	
  
real	
  or	
  apparent	
  personal	
  or	
  professional	
  
financial	
  relaIonships.	
  
•  Sue	
  Thau	
  has	
  disclosed	
  no	
  relevant,	
  real	
  or	
  
apparent	
  personal	
  or	
  professional	
  financial	
  
relaIonships.	
  
Learning	
  ObjecIves	
  
1.  State	
  the	
  factual	
  results	
  of	
  medicalizaIon	
  of	
  
cannabis	
  in	
  Colorado.	
  	
  
2.  Evaluate	
  legislaIve	
  iniIaIves	
  in	
  the	
  U.S.	
  	
  
3.  Outline	
  public	
  policy	
  strategies	
  impacted	
  by	
  
medical	
  marijuana.	
  	
  
•  517 licensed
dispensaries
•  736 marijuana
cultivation facilities
•  138 infused products
(edibles) businesses	
  
•  183 licensed “pot shops”
•  238 licensed cultivation
facilities
•  44 licenses for infused
product (edibles)
businesses
www.rmhidta.org/
reports
15.9	
   16.6	
  
15.3	
  
18.9	
   19.6	
  
23.7	
  
5.0	
   5.2	
  
7.1	
  
8.8	
  
10.2	
  
13.0	
  
0	
  
3	
  
6	
  
9	
  
12	
  
15	
  
18	
  
21	
  
24	
  
2006	
   2007	
   2008	
   2009	
   2010	
   2011	
  
Percent	
  of	
  Traffic	
  Fatali0es	
  
Fatali0es	
  Involving	
  Drugged	
  Drivers	
  
All	
  Drugs	
  
Marijuana	
  Only	
  
21	
   23	
  
31	
  
37	
  
42	
  
52	
  
0	
  
10	
  
20	
  
30	
  
40	
  
50	
  
60	
  
2006	
   2007	
   2008	
   2009	
   2010	
   2011	
  
Number	
  of	
  Drivers	
  	
  
Number	
  of	
  Drivers	
  Tes0ng	
  Posi0ve	
  for	
  Marijuana	
  
Only	
  Involved	
  in	
  Fatal	
  Crashes	
  
2006	
   2007	
   2008	
   2009	
   2010	
   2011	
  
NaIonal	
  Average	
   6.74	
   6.67	
   6.67	
   7.03	
   7.38	
   7.64	
  
Colorado	
  Average	
   7.44	
   8.15	
   9.1	
   10.17	
   9.91	
   10.72	
  
0	
  
2	
  
4	
  
6	
  
8	
  
10	
  
12	
  
Percent	
  of	
  
Ages	
  12	
  -­‐	
  17	
  Y	
  
Past	
  Month	
  Usage	
  of	
  Marijuana	
  -­‐	
  	
  
Na0onal	
  v.	
  Colorado	
  
3,988	
   3,833	
   3,779	
   3,736	
  
4,956	
  
5,417	
   5,279	
  
0	
  
1,000	
  
2,000	
  
3,000	
  
4,000	
  
5,000	
  
6,000	
  
2005-­‐2006	
  2006-­‐2007	
  2007-­‐2008	
  2008-­‐2009	
  2009-­‐2010	
  2010-­‐2011	
  2011-­‐2012	
  
Drug-Related Suspensions/Expulsions
0-­‐5	
  yrs.	
   6-­‐12	
  yrs.	
  
13-­‐14	
  
yrs.	
  
15-­‐18	
  
yrs.	
  
18-­‐25	
  
yrs.	
  
26+	
  
2006	
  -­‐	
  2008	
   12	
   3	
   8	
   51	
   59	
   38	
  
2009-­‐2011	
   36	
   5	
   15	
   55	
   46	
   64	
  
0	
  
10	
  
20	
  
30	
  
40	
  
50	
  
60	
  
70	
  
Number	
  of	
  Cases	
  
54	
   41	
  
57	
   58	
  
92	
  
281	
  
321	
  
274	
  
0	
  
50	
  
100	
  
150	
  
200	
  
250	
  
300	
  
350	
  
2005	
   2006	
   2007	
   2008	
   2009	
   2010	
   2011	
   2012	
  
Number	
  of	
  Seizures	
  
0	
  
1,000	
  
2,000	
  
3,000	
  
4,000	
  
5,000	
  
6,000	
  
7,000	
  
8,000	
  
2009	
   2010	
   2011	
   2012	
  
1,623	
  
3,416	
   3,708	
  
7,008	
  
Pounds	
  
Pounds	
  of	
  Colorado	
  Marijuana	
  from	
  
Interdic0on	
  Seizures	
  
0	
  
15	
  
36	
  
158	
  
207	
  
0	
  
50	
  
100	
  
150	
  
200	
  
250	
  
2009	
   2010	
   2011	
   2012	
   2013	
  
Parcels	
  
Parcels	
  Containing	
  Marijuana	
  Mailed	
  from	
  Colorado	
  
To	
  Another	
  State	
  
Marijuana	
  Seizures	
  YTD	
  
The	
  “Naked”	
  Truth	
  About	
  
Marijuana	
  
Sue	
  Thau	
  
Public	
  Policy	
  Consultant	
  
CADCA	
  
70	
  
“The	
  naked	
  truth	
  is	
  always	
  beGer	
  
than	
  the	
  best-­‐dressed	
  lie.”	
  –	
  Ann	
  
Landers	
  
Sue	
  Thau	
  has	
  no	
  financial	
  relaIonships	
  with	
  proprietary	
  enIIes	
  that	
  produce	
  
health	
  care	
  goods	
  and	
  services.	
  
71	
  
Learning	
  ObjecIves	
  	
  
•  Review	
  the	
  main	
  arguments	
  and	
  best	
  approaches	
  to	
  use	
  in	
  
addressing	
  this	
  increasingly	
  challenging	
  issue	
  
•  Gain	
  a	
  beGer	
  understanding	
  of	
  the	
  impact	
  of	
  marijuana	
  use	
  
on	
  the	
  adolescent	
  brain	
  
•  Learn	
  the	
  “Naked”	
  Truths	
  about	
  Marijuana	
  
•  Understand	
  how	
  to	
  translate	
  the	
  science	
  and	
  myths	
  into	
  
prevenIon	
  messages	
  that	
  resonate	
  at	
  the	
  community	
  level	
  
•  Hear	
  an	
  assessment	
  from	
  a	
  senior	
  law	
  enforcement	
  expert	
  
on	
  the	
  ground	
  in	
  Colorado	
  on	
  how	
  legalizaIon	
  is	
  impacIng	
  
that	
  state	
  and	
  its	
  ciIzens	
  
72	
  
Children	
  who	
  first	
  smoke	
  marijuana	
  under	
  the	
  
age	
  of	
  14	
  are	
  more	
  than	
  five	
  Imes	
  as	
  likely	
  to	
  
abuse	
  drugs	
  as	
  adults,	
  than	
  those	
  who	
  first	
  use	
  
marijuana	
  at	
  age	
  18.1	
  	
  
1The	
  NaIonal	
  Household	
  Survey	
  on	
  Drug	
  Abuse	
  (NHSDA)	
  report.	
  	
  August	
  23,	
  2002.	
  	
  Available:	
  
hGp://oas.samhsa.gov/2k2/MJ&dependence/MJdependence.htm	
  	
  	
  	
  	
  
73	
  
Age	
  of	
  IniIaIon	
  Is	
  Decreasing	
  
In	
  the	
  1970s,	
  the	
  average	
  age	
  of	
  
ini0a0on	
  for	
  marijuana	
  was	
  19.	
  
In	
  2011,	
  the	
  average	
  age	
  of	
  
ini0a0on	
  was	
  17.5	
  
Substance	
  Abuse	
  and	
  Mental	
  Health	
  Services	
  AdministraIon.	
  Available:	
  hGp://www.samhsa.gov/data/mjiniIaIon/highlights.htm	
  and	
  
hGp://www.samhsa.gov/data/NSDUH/2k11Results/NSDUHresults2011.htm	
  	
  
74	
  
Marijuana	
  is	
  AddicIve	
  
Long-­‐term	
  marijuana	
  use	
  can	
  lead	
  to	
  addicIon.	
  
Approximately	
  9	
  percent	
  of	
  users	
  will	
  become	
  
addicted	
  to	
  marijuana.	
  	
  
Budney	
  AJ,	
  Vandrey	
  RG,	
  Hughes	
  JR,	
  Thostenson	
  JD,	
  Bursac	
  Z.	
  2008.	
  “Comparison	
  of	
  cannabis	
  and	
  tobacco	
  withdrawal:	
  Severity	
  and	
  contribuIon	
  to	
  relapse.”	
  J	
  Subst	
  Abuse	
  
Treat,	
  e-­‐publicaIon	
  ahead	
  of	
  print.	
  
75	
  
This	
  number	
  increases	
  to	
  17	
  percent	
  among	
  
those	
  who	
  start	
  young	
  –	
  that	
  is	
  in	
  1	
  in	
  6	
  users.	
  	
  
To	
  put	
  this	
  in	
  perspecIve…	
  
1	
  in	
  2,600	
  kids	
  are	
  injured	
  in	
  bicycle	
  accidents.	
  
76	
  
According	
  to	
  the	
  2013	
  Monitoring	
  	
  
the	
  Future	
  Survey,	
  percep0ons	
  about	
  the	
  risks of
marijuana	
  are	
  going	
  down	
  and	
  now	
  more	
  8th,	
  10th	
  
and	
  12th	
  graders	
  smoke	
  marijuana	
  than	
  cigareXes	
  
77	
  
12th Graders’ Past Year Marijuana Use vs. Perceived
Risk of Occasional Marijuana Use
0
20
40
60
80
100
7577798183858789919395979901030507091113
Past Year Use Perceived Risk
Potency: Increased THC Content
in Seized Marijuana
PERCENT THC FROM 1983 TO 2009
10%
9%
8%
7%
6%
5%
4%
3%
2%
1%
0
’85 ’90 ’95 ’00 ’05
Sources: The University of Mississippi Potency Monitoring Project
79	
  
The	
  Naked	
  Truth	
  About	
  “Medical”	
  
Marijuana	
  
80	
  
The	
  folks	
  pushing	
  for	
  "medical	
  
marijuana“	
  found	
  a	
  way	
  to	
  make	
  their	
  
issue	
  resonate	
  with	
  regular	
  Americans.	
  
81	
  
They	
  reframed	
  the	
  issue	
  to	
  
be	
  about	
  voIng	
  for	
  compassion	
  
for	
  sick	
  and	
  dying	
  people.	
  
82	
  
They	
  built	
  a	
  brilliant	
  campaign	
  
around	
  this	
  simple	
  message:	
  	
  
“Marijuana	
  is	
  Medicine”	
  
83	
  
 There	
  are	
  now	
  more	
  "medical	
  
marijuana"	
  dispensaries	
  in	
  California	
  
and	
  Denver	
  than	
  there	
  are	
  Starbucks.1	
  
1 True Compassion. What’s Really Medical About Marijuana? 2011. Available:
www.truecompassion.org/images/TC1%20-%20Pages%204.pdf
84	
  
Medical	
  Marijuana	
  Is	
  Easily	
  Diverted	
  To	
  Youth	
  
• Teens	
  who	
  	
  know	
  somebody	
  with	
  a	
  medical	
  marijuana	
  
license	
  are	
  more	
  like	
  than	
  those	
  who	
  don’t	
  to	
  report	
  
‘fairly’	
  or	
  ‘very’	
  easy	
  access	
  to	
  marijuana	
  
• 74%	
  of	
  Denver-­‐area	
  teens	
  in	
  treatment	
  said	
  they	
  used	
  
somebody	
  else’s	
  medical	
  marijuana	
  an	
  average	
  of	
  50	
  
Imes	
  
Thurstone, 2013; Salomonsen-Sautel et al., 2012
85	
  
86	
  
[i]	
  Pacula,	
  R.L.,	
  Powell,	
  D.,	
  Heaton,	
  P.,	
  Sevingy,	
  E.L.	
  (2013).	
  Assessing	
  the	
  effects	
  of	
  medical	
  marijuana	
  laws	
  on	
  marijuana	
  and	
  alcohol	
  use:	
  The	
  devil	
  is	
  in	
  the	
  
details.	
  Available:	
  hGp://www.nber.org/papers/w19302	
  	
  
States	
  with	
  medical	
  marijuana	
  laws	
  that	
  have	
  
been	
  implemented	
  to	
  include	
  home	
  culIvaIon	
  
and	
  legal	
  dispensaries	
  are	
  posi0vely	
  associated	
  
with	
  increased	
  marijuana	
  use	
  in	
  these	
  states.[i]	
  
87	
  
FACTS	
  on	
  Medical	
  Marijuana	
  
Less	
  than	
  3%	
  of	
  state	
  “medical	
  marijuana”	
  users	
  have	
  
cancer,	
  HIV,	
  or	
  glaucoma.	
  
– Is	
  not	
  even	
  good	
  for	
  condiIons	
  it	
  is	
  touted	
  for	
  
– Could	
  exacerbate	
  symptoms	
  (American	
  
Glaucoma	
  Society)	
  
1American	
  Glaucoma	
  FoundaIon.	
  Available:	
  hGp://www.glaucomafoundaIon.org/UserFiles/File/TGF_Summer_10_Web.pdf	
  
1
88	
  
FACTS	
  on	
  Medical	
  Marijuana	
  
Vast	
  majority	
  are	
  white	
  males	
  in	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
30s	
  and	
  40s	
  with	
  self-­‐diagnosed	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
pain.	
  	
  
Vast	
  majority	
  of	
  cancer	
  doctors	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
and	
  other	
  physicians	
  do	
  not	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
recommend	
  smoking	
  or	
  ingesIng	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
marijuana.	
  
California	
  average	
  medical	
  marijuana	
  paIent	
  staIsIcs,	
  found	
  at:	
  O'Connell,	
  T	
  and	
  Bou-­‐Matar	
  ,	
  C.B.	
  (2007).	
  Long	
  term	
  cannabis	
  users	
  seeking	
  medical	
  cannabis	
  in	
  
California	
  (2001–2007):	
  demographics,	
  social	
  characterisIcs,	
  paGerns	
  of	
  cannabis	
  and	
  other	
  drug	
  use	
  of	
  4117	
  applicants.	
  Harm	
  Reduc+on	
  Journal,	
  
89	
  
The advertisements for “medical marijuana” are not
geared toward the sick and dying, but towards young
men.1
1 Thurstone, Christopher, M.D. The Impact of Legalization on Colorado’s Youth. 3rd World Forum Against Drugs. May 22, 2012.
90	
  
91	
  
Take	
  Away	
  Messages	
  
We	
  don’t	
  smoke	
  opium	
  to	
  get	
  the	
  
effects	
  of	
  morphine.	
  
So	
  why	
  should	
  we	
  smoke	
  
marijuana	
  to	
  obtain	
  its	
  medical	
  
benefits?	
  
92	
  
The	
  “Naked”	
  Truth	
  about	
  
Marijuana	
  Legaliza0on	
  
93	
  
94	
  
95	
  
WA	
  State	
  Seeing	
  Rise	
  in	
  
Youth	
  Marijuana	
  Use1	
  
•  40	
  percent	
  of	
  SeaGle	
  public	
  school	
  students	
  who	
  
use	
  marijuana	
  said	
  they	
  got	
  it	
  from	
  a	
  medical	
  
marijuana	
  dispensary.	
  	
  
•  Cascade	
  Principal	
  Ana	
  Garcia	
  believes	
  the	
  spike	
  at	
  
her	
  school	
  is	
  likely	
  most	
  strongly	
  linked	
  to	
  the	
  
passage	
  of	
  I-­‐502.	
  She	
  fears	
  the	
  message	
  from	
  that	
  
law	
  to	
  her	
  students	
  was	
  that	
  it’s	
  OK	
  to	
  smoke	
  
marijuana	
  now.	
  	
  
1Swenson,	
  Ty.	
  June	
  21,	
  2013.	
  CoaliIon	
  explores	
  link	
  between	
  teen	
  pot	
  use	
  and	
  rise	
  in	
  
dispensaries.	
  West	
  SeaGle	
  Herald.	
  Available:	
  
hGp://www.westseaGleherald.com/2013/06/21/news/coaliIon-­‐explores-­‐link-­‐
between-­‐teen-­‐pot-­‐use-­‐and-­‐	
  	
  96	
  
More	
  Poisonings	
  in	
  Children	
  
•  Between	
  January	
  1,	
  2005,	
  and	
  September	
  30,	
  2009,	
  none	
  of	
  the	
  poisonings	
  in	
  
children	
  under	
  12	
  at	
  the	
  Children’s	
  Hospital	
  of	
  Colorado	
  involved	
  marijuana.	
  	
  
•  From	
  October	
  1,	
  2009	
  to	
  December	
  31,	
  2011	
  2.3%	
  of	
  all	
  poisonings	
  at	
  the	
  hospital	
  
for	
  children	
  under	
  12	
  involved	
  marijuana.	
  
Wang G, Roosevelt G, Heard K. Pediatric Marijuana Exposures in a Medical Marijuana State. JAMA Pediatr. 2013;():1-4. doi:10.1001/jamapediatrics.
2013.140. Available: http://archpedi.jamanetwork.com/article.aspx?articleid=1691416
97	
  
Will Big Marijuana
be the new
Big Tobacco?
98	
  
Can	
  we	
  trust	
  companies	
  and	
  
Big	
  Corpora0ons	
  not	
  to	
  target	
  youth	
  and	
  the	
  
vulnerable?	
  
99	
  
Another	
  billboard	
  MPP	
  created	
  for	
  the	
  
NFL	
  
100	
  
101	
  
Marke0ng	
  to	
  Children	
  
102	
  
103	
  
104	
  
105	
  
Marijuana:	
  Messages	
  That	
  
MaXer	
  
106	
  
107	
  
108	
  
109	
  
Parents	
  
Kids	
  
Business	
  Leaders	
  Teachers	
  &	
  School	
  Boards	
  
Faith	
  Leaders	
  	
  
We	
  need	
  to	
  get	
  our	
  messages	
  to	
  regular	
  
people	
  
110	
  
We	
  must	
  connect	
  the	
  dots	
  for	
  
regular	
  people.	
  	
  
We	
  need	
  to	
  give	
  them	
  simple	
  
“A	
  Ha!	
  I	
  get	
  it!”	
  messages.	
  
111	
  
Figure	
  out	
  how	
  the	
  “medical	
  marijuana”	
  and	
  
marijuana	
  legaliza0on	
  issues	
  affect	
  real	
  
people.	
  
Reframe	
  these	
  issues	
  to	
  directly	
  appeal	
  to	
  
them.	
  
112	
  
How	
  to	
  Frame	
  Our	
  Messages	
  for	
  
Maximum	
  Impact	
  
113	
  
If	
  you	
  care	
  about	
  academic	
  achievement:	
  
You	
  need	
  to	
  care	
  about	
  marijuana	
  use.	
  	
  
114	
  
What	
  we	
  know,	
  based	
  	
  
on	
  research	
  …	
  
115	
  
Marijuana	
  Use	
  Lowers	
  IQ1	
  
A	
  recent	
  study	
  found	
  that	
  those	
  who	
  used	
  marijuana	
  heavily	
  
in	
  their	
  teens	
  and	
  conInued	
  through	
  adulthood	
  showed	
  a	
  
permanent	
  drop	
  in	
  IQ	
  of	
  8	
  points.	
  	
  
A	
  loss	
  of	
  8	
  IQ	
  points	
  could	
  drop	
  a	
  person	
  of	
  average	
  
intelligence	
  into	
  the	
  lowest	
  third	
  of	
  the	
  intelligence	
  range.	
  	
  
1M.H. Meier, Avshalom Caspi, et al. 2012. “Persistent cannabis users show neuropsychological decline from childhood to midlife.” Proceedings of the
National Academy of Sciences
Facts:	
  
116	
  
The	
  more	
  a	
  student	
  uses	
  marijuana,	
  the	
  lower	
  their	
  
grade	
  point	
  average	
  is	
  likely	
  to	
  be	
  and	
  the	
  more	
  likely	
  
they	
  are	
  to	
  drop	
  out	
  of	
  school.1	
  	
  
1 Johnston, L. D., O'Malley, P. M., Bachman, J. G., & Schulenberg, J. E.. University of Michigan, 2011. Monitoring the Future Study
Facts:	
  
117	
  
•  Youth	
  with	
  an	
  average	
  grade	
  of	
  D	
  or	
  below	
  were	
  more	
  than	
  
four	
  Imes	
  as	
  likely	
  to	
  have	
  used	
  marijuana	
  in	
  the	
  past	
  year	
  
than	
  youth	
  with	
  an	
  average	
  grade	
  of	
  A.1	
  
1	
  Office	
  of	
  Applied	
  Studies,	
  Substance	
  Abuse	
  and	
  Mental	
  Health	
  Services	
  AdministraIon	
  (SAMHSA).	
  SAMHSA’s	
  Na+onal	
  
Household	
  Survey	
  on	
  Drug	
  Abuse	
  Report—Marijuana	
  Use	
  among	
  Youths.	
  July	
  19,	
  2002.	
  Available	
  at	
  
www.samhsa.gov/oas.nhsda.htm.	
  	
  	
  
118	
  
Denver	
  High	
  Schools	
  
• 29% of Denver high school students used
marijuana in the last month
• If Denver were an American state, it
would have the HIGHEST public high
school current use rates in the country
Healthy Kids Colorado, 2012
119	
  
6.5%	
  of	
  high	
  school	
  seniors	
  
smoke	
  marijuana	
  every	
  day1
.	
  
1 Johnston, L. D., O'Malley, P. M., Bachman, J. G., & Schulenberg, J. E. Monitoring the Future national survey results on drug use, 2012. Volume I:
Secondary school students. Ann Arbor: Institute for Social Research, The University of Michigan.
Available: http://www.monitoringthefuture.org/data/10data.html#2011data-drugs
120	
  
121	
  
Take	
  Away	
  Message:	
  	
  
Increased	
  marijuana	
  use	
  will	
  result	
  in	
  
reduced	
  academic	
  achievement	
  
122	
  
If	
  you	
  care	
  about	
  highway	
  safety:	
  
You	
  need	
  to	
  care	
  about	
  marijuana	
  
use.	
  
123	
  
We	
  Know	
  Based	
  on	
  Research	
  
That:	
  	
  
Marijuana	
  use	
  impairs	
  driving	
  ability1	
  
1For	
  a	
  comprehensive	
  review,	
  see	
  DuPont,	
  R.	
  et	
  al.	
  2010.	
  “Drugged	
  Driving	
  Research:	
  A	
  White	
  Paper.”	
  Prepared	
  for	
  the	
  NaIonal	
  
InsItute	
  on	
  Drug	
  Abuse.	
  Available	
  at	
  hGp://stopdruggeddriving.org/pdfs/DruggedDrivingAWhitePaper.pdf	
  
124	
  
Marijuana	
  is	
  the	
  most	
  prevalent	
  illegal	
  
drug	
  detected	
  in	
  impaired	
  drivers,	
  fatally	
  
injured	
  drivers,	
  and	
  motor	
  vehicle	
  crash	
  
vic0ms.
1	
  
1 National Highway Traffic Safety Administration. Drug Involvement of Fatally Injured Drivers. U.S. Department of Transportation
Report No. DOT HS 811 415. Washington, DC: National Highway Traffic Safety Administration, 2010.
125	
  
The	
  percentage	
  of	
  fatally-­‐injured	
  
impaired	
  drivers	
  detected	
  with	
  
marijuana	
  tripled	
  between	
  1999	
  
and	
  2010	
  	
  
126	
  
According	
  to	
  the	
  Colorado	
  Department	
  of	
  TransportaIon,	
  
drivers	
  who	
  tested	
  	
  
posiIve	
  for	
  marijuana	
  in	
  fatal	
  car	
  	
  
crashes	
  DOUBLED	
  between	
  2006	
  and	
  2010	
  while	
  all	
  fatal	
  
accidents	
  decreased	
  over	
  the	
  same	
  Ime	
  period.	
  	
  
127	
  
128	
  
According	
  to	
  the	
  2012	
  Monitoring	
  the	
  Future	
  Study,	
  three	
  
Imes	
  as	
  many	
  high	
  school	
  seniors	
  reported	
  driving	
  axer	
  
smoking	
  marijuana	
  than	
  drinking	
  alcohol	
  (8.6%	
  to	
  2.9%)	
  
129	
  
Take	
  Away	
  Message:	
  	
  
Increased	
  marijuana	
  use	
  will	
  lead	
  
to	
  increased	
  traffic	
  accidents	
  and	
  
fataliIes	
  and	
  decreased	
  public	
  
safety	
  
130	
  
If	
  you	
  care	
  about	
  jobs	
  and	
  profits:	
  
You	
  need	
  to	
  care	
  about	
  marijuana	
  use.	
  
131	
  
Kilmer,	
  Beau,	
  Jonathan	
  P.	
  Caulkins,	
  Rosalie	
  Liccardo	
  Pacula,	
  Robert	
  J.	
  MacCoun	
  and	
  Peter	
  H.	
  Reuter.	
  2010.	
  “Altered	
  State?	
  Assessing	
  How	
  	
  Marijuana	
  LegalizaIon	
  in	
  California	
  
Could	
  Influence	
  Marijuana	
  ConsumpIon	
  and	
  Public	
  Budgets.”	
  Santa	
  Monica,	
  CA:	
  RAND	
  CorporaIon,	
  hGp://www.rand.org/pubs/occasional_papers/OP315.	
  	
  
According	
  to	
  a	
  recent	
  RAND	
  study,	
  
legalizaIon	
  would	
  cause	
  the	
  price	
  of	
  
marijuana	
  to	
  fall	
  and	
  its	
  use	
  to	
  rise.	
  
132	
  
According	
  to	
  the	
  American	
  Council	
  for	
  Drug	
  EducaIon	
  
in	
  New	
  York,	
  employees	
  who	
  abuse	
  drugs	
  are:	
  	
  
10	
  Imes	
  more	
  likely	
  to	
  miss	
  work	
  
This	
  hurts	
  employers…	
  
133	
  
3.6	
  Imes	
  more	
  likely	
  to	
  be	
  involved	
  in	
  on-­‐the-­‐job	
  
incidents	
  	
  
This	
  hurts	
  employers…	
  
134	
  
5	
  Imes	
  more	
  likely	
  to	
  file	
  a	
  workers’	
  compensaIon	
  
claim.	
  	
  
This	
  hurts	
  employers…	
  
135	
  
6,000	
  companies,	
  industries	
  and	
  professions	
  na0onwide	
  
conduct	
  drug	
  tes0ng.
1	
  
• 
Target	
  
• 
Walmart	
  
• 
McDonalds	
  
• 
Police/Fire	
  Departments	
  
• 
Military	
  
• 
Transporta0on	
  
	
   	
  	
  Since	
  regular	
  users	
  can’t	
  pass	
  drug	
  tests,	
  this	
  hurts	
   	
   	
  
	
  employability!	
  
This	
  hurts	
  employers	
  
and	
  employees…	
  
	
   	
   	
   	
  Why?	
  
1 The Definitive List of Companies that Drug Test. March 2010. Available: www.testclear.com
136	
  
Take	
  Away	
  Message	
  For	
  Employers	
  
and	
  Poten0al	
  Employees:	
  
Increased	
  marijuana	
  use	
  is	
  BAD	
  for	
  business	
  
137	
  
138	
  

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Len 6 gorman thau

  • 1. Breakout  Session:   The  Naked  Truth  About  Marijuana     Thomas  Gorman,  Director,  Rocky  Mountain  High  Intensity   Drug  Trafficking  Area   Sue  Thau,  Public  Policy  Consultant,  CADCA   Moderator:    Mary  Elizabeth  EllioG,  VP,  CommunicaIons,   Membership  and  IT,  CADCA    
  • 2. Disclosures   •  Thomas  Gorman  has  disclosed  no  relevant,   real  or  apparent  personal  or  professional   financial  relaIonships.   •  Sue  Thau  has  disclosed  no  relevant,  real  or   apparent  personal  or  professional  financial   relaIonships.  
  • 3. Learning  ObjecIves   1.  State  the  factual  results  of  medicalizaIon  of   cannabis  in  Colorado.     2.  Evaluate  legislaIve  iniIaIves  in  the  U.S.     3.  Outline  public  policy  strategies  impacted  by   medical  marijuana.    
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  • 16. •  517 licensed dispensaries •  736 marijuana cultivation facilities •  138 infused products (edibles) businesses   •  183 licensed “pot shops” •  238 licensed cultivation facilities •  44 licenses for infused product (edibles) businesses
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  • 51.
  • 52. 15.9   16.6   15.3   18.9   19.6   23.7   5.0   5.2   7.1   8.8   10.2   13.0   0   3   6   9   12   15   18   21   24   2006   2007   2008   2009   2010   2011   Percent  of  Traffic  Fatali0es   Fatali0es  Involving  Drugged  Drivers   All  Drugs   Marijuana  Only  
  • 53. 21   23   31   37   42   52   0   10   20   30   40   50   60   2006   2007   2008   2009   2010   2011   Number  of  Drivers     Number  of  Drivers  Tes0ng  Posi0ve  for  Marijuana   Only  Involved  in  Fatal  Crashes  
  • 54.
  • 55.
  • 56.
  • 57. 2006   2007   2008   2009   2010   2011   NaIonal  Average   6.74   6.67   6.67   7.03   7.38   7.64   Colorado  Average   7.44   8.15   9.1   10.17   9.91   10.72   0   2   4   6   8   10   12   Percent  of   Ages  12  -­‐  17  Y   Past  Month  Usage  of  Marijuana  -­‐     Na0onal  v.  Colorado  
  • 58. 3,988   3,833   3,779   3,736   4,956   5,417   5,279   0   1,000   2,000   3,000   4,000   5,000   6,000   2005-­‐2006  2006-­‐2007  2007-­‐2008  2008-­‐2009  2009-­‐2010  2010-­‐2011  2011-­‐2012   Drug-Related Suspensions/Expulsions
  • 59.
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  • 61.
  • 62.
  • 63.
  • 64. 0-­‐5  yrs.   6-­‐12  yrs.   13-­‐14   yrs.   15-­‐18   yrs.   18-­‐25   yrs.   26+   2006  -­‐  2008   12   3   8   51   59   38   2009-­‐2011   36   5   15   55   46   64   0   10   20   30   40   50   60   70   Number  of  Cases  
  • 65.
  • 66. 54   41   57   58   92   281   321   274   0   50   100   150   200   250   300   350   2005   2006   2007   2008   2009   2010   2011   2012   Number  of  Seizures  
  • 67. 0   1,000   2,000   3,000   4,000   5,000   6,000   7,000   8,000   2009   2010   2011   2012   1,623   3,416   3,708   7,008   Pounds   Pounds  of  Colorado  Marijuana  from   Interdic0on  Seizures  
  • 68. 0   15   36   158   207   0   50   100   150   200   250   2009   2010   2011   2012   2013   Parcels   Parcels  Containing  Marijuana  Mailed  from  Colorado   To  Another  State   Marijuana  Seizures  YTD  
  • 69.
  • 70. The  “Naked”  Truth  About   Marijuana   Sue  Thau   Public  Policy  Consultant   CADCA   70  
  • 71. “The  naked  truth  is  always  beGer   than  the  best-­‐dressed  lie.”  –  Ann   Landers   Sue  Thau  has  no  financial  relaIonships  with  proprietary  enIIes  that  produce   health  care  goods  and  services.   71  
  • 72. Learning  ObjecIves     •  Review  the  main  arguments  and  best  approaches  to  use  in   addressing  this  increasingly  challenging  issue   •  Gain  a  beGer  understanding  of  the  impact  of  marijuana  use   on  the  adolescent  brain   •  Learn  the  “Naked”  Truths  about  Marijuana   •  Understand  how  to  translate  the  science  and  myths  into   prevenIon  messages  that  resonate  at  the  community  level   •  Hear  an  assessment  from  a  senior  law  enforcement  expert   on  the  ground  in  Colorado  on  how  legalizaIon  is  impacIng   that  state  and  its  ciIzens   72  
  • 73. Children  who  first  smoke  marijuana  under  the   age  of  14  are  more  than  five  Imes  as  likely  to   abuse  drugs  as  adults,  than  those  who  first  use   marijuana  at  age  18.1     1The  NaIonal  Household  Survey  on  Drug  Abuse  (NHSDA)  report.    August  23,  2002.    Available:   hGp://oas.samhsa.gov/2k2/MJ&dependence/MJdependence.htm           73  
  • 74. Age  of  IniIaIon  Is  Decreasing   In  the  1970s,  the  average  age  of   ini0a0on  for  marijuana  was  19.   In  2011,  the  average  age  of   ini0a0on  was  17.5   Substance  Abuse  and  Mental  Health  Services  AdministraIon.  Available:  hGp://www.samhsa.gov/data/mjiniIaIon/highlights.htm  and   hGp://www.samhsa.gov/data/NSDUH/2k11Results/NSDUHresults2011.htm     74  
  • 75. Marijuana  is  AddicIve   Long-­‐term  marijuana  use  can  lead  to  addicIon.   Approximately  9  percent  of  users  will  become   addicted  to  marijuana.     Budney  AJ,  Vandrey  RG,  Hughes  JR,  Thostenson  JD,  Bursac  Z.  2008.  “Comparison  of  cannabis  and  tobacco  withdrawal:  Severity  and  contribuIon  to  relapse.”  J  Subst  Abuse   Treat,  e-­‐publicaIon  ahead  of  print.   75  
  • 76. This  number  increases  to  17  percent  among   those  who  start  young  –  that  is  in  1  in  6  users.     To  put  this  in  perspecIve…   1  in  2,600  kids  are  injured  in  bicycle  accidents.   76  
  • 77. According  to  the  2013  Monitoring     the  Future  Survey,  percep0ons  about  the  risks of marijuana  are  going  down  and  now  more  8th,  10th   and  12th  graders  smoke  marijuana  than  cigareXes   77  
  • 78. 12th Graders’ Past Year Marijuana Use vs. Perceived Risk of Occasional Marijuana Use 0 20 40 60 80 100 7577798183858789919395979901030507091113 Past Year Use Perceived Risk
  • 79. Potency: Increased THC Content in Seized Marijuana PERCENT THC FROM 1983 TO 2009 10% 9% 8% 7% 6% 5% 4% 3% 2% 1% 0 ’85 ’90 ’95 ’00 ’05 Sources: The University of Mississippi Potency Monitoring Project 79  
  • 80. The  Naked  Truth  About  “Medical”   Marijuana   80  
  • 81. The  folks  pushing  for  "medical   marijuana“  found  a  way  to  make  their   issue  resonate  with  regular  Americans.   81  
  • 82. They  reframed  the  issue  to   be  about  voIng  for  compassion   for  sick  and  dying  people.   82  
  • 83. They  built  a  brilliant  campaign   around  this  simple  message:     “Marijuana  is  Medicine”   83  
  • 84.  There  are  now  more  "medical   marijuana"  dispensaries  in  California   and  Denver  than  there  are  Starbucks.1   1 True Compassion. What’s Really Medical About Marijuana? 2011. Available: www.truecompassion.org/images/TC1%20-%20Pages%204.pdf 84  
  • 85. Medical  Marijuana  Is  Easily  Diverted  To  Youth   • Teens  who    know  somebody  with  a  medical  marijuana   license  are  more  like  than  those  who  don’t  to  report   ‘fairly’  or  ‘very’  easy  access  to  marijuana   • 74%  of  Denver-­‐area  teens  in  treatment  said  they  used   somebody  else’s  medical  marijuana  an  average  of  50   Imes   Thurstone, 2013; Salomonsen-Sautel et al., 2012 85  
  • 86. 86  
  • 87. [i]  Pacula,  R.L.,  Powell,  D.,  Heaton,  P.,  Sevingy,  E.L.  (2013).  Assessing  the  effects  of  medical  marijuana  laws  on  marijuana  and  alcohol  use:  The  devil  is  in  the   details.  Available:  hGp://www.nber.org/papers/w19302     States  with  medical  marijuana  laws  that  have   been  implemented  to  include  home  culIvaIon   and  legal  dispensaries  are  posi0vely  associated   with  increased  marijuana  use  in  these  states.[i]   87  
  • 88. FACTS  on  Medical  Marijuana   Less  than  3%  of  state  “medical  marijuana”  users  have   cancer,  HIV,  or  glaucoma.   – Is  not  even  good  for  condiIons  it  is  touted  for   – Could  exacerbate  symptoms  (American   Glaucoma  Society)   1American  Glaucoma  FoundaIon.  Available:  hGp://www.glaucomafoundaIon.org/UserFiles/File/TGF_Summer_10_Web.pdf   1 88  
  • 89. FACTS  on  Medical  Marijuana   Vast  majority  are  white  males  in                                                                           30s  and  40s  with  self-­‐diagnosed                                                                       pain.     Vast  majority  of  cancer  doctors                                                                               and  other  physicians  do  not                                                                   recommend  smoking  or  ingesIng                                             marijuana.   California  average  medical  marijuana  paIent  staIsIcs,  found  at:  O'Connell,  T  and  Bou-­‐Matar  ,  C.B.  (2007).  Long  term  cannabis  users  seeking  medical  cannabis  in   California  (2001–2007):  demographics,  social  characterisIcs,  paGerns  of  cannabis  and  other  drug  use  of  4117  applicants.  Harm  Reduc+on  Journal,   89  
  • 90. The advertisements for “medical marijuana” are not geared toward the sick and dying, but towards young men.1 1 Thurstone, Christopher, M.D. The Impact of Legalization on Colorado’s Youth. 3rd World Forum Against Drugs. May 22, 2012. 90  
  • 91. 91  
  • 92. Take  Away  Messages   We  don’t  smoke  opium  to  get  the   effects  of  morphine.   So  why  should  we  smoke   marijuana  to  obtain  its  medical   benefits?   92  
  • 93. The  “Naked”  Truth  about   Marijuana  Legaliza0on   93  
  • 94. 94  
  • 95. 95  
  • 96. WA  State  Seeing  Rise  in   Youth  Marijuana  Use1   •  40  percent  of  SeaGle  public  school  students  who   use  marijuana  said  they  got  it  from  a  medical   marijuana  dispensary.     •  Cascade  Principal  Ana  Garcia  believes  the  spike  at   her  school  is  likely  most  strongly  linked  to  the   passage  of  I-­‐502.  She  fears  the  message  from  that   law  to  her  students  was  that  it’s  OK  to  smoke   marijuana  now.     1Swenson,  Ty.  June  21,  2013.  CoaliIon  explores  link  between  teen  pot  use  and  rise  in   dispensaries.  West  SeaGle  Herald.  Available:   hGp://www.westseaGleherald.com/2013/06/21/news/coaliIon-­‐explores-­‐link-­‐ between-­‐teen-­‐pot-­‐use-­‐and-­‐    96  
  • 97. More  Poisonings  in  Children   •  Between  January  1,  2005,  and  September  30,  2009,  none  of  the  poisonings  in   children  under  12  at  the  Children’s  Hospital  of  Colorado  involved  marijuana.     •  From  October  1,  2009  to  December  31,  2011  2.3%  of  all  poisonings  at  the  hospital   for  children  under  12  involved  marijuana.   Wang G, Roosevelt G, Heard K. Pediatric Marijuana Exposures in a Medical Marijuana State. JAMA Pediatr. 2013;():1-4. doi:10.1001/jamapediatrics. 2013.140. Available: http://archpedi.jamanetwork.com/article.aspx?articleid=1691416 97  
  • 98. Will Big Marijuana be the new Big Tobacco? 98  
  • 99. Can  we  trust  companies  and   Big  Corpora0ons  not  to  target  youth  and  the   vulnerable?   99  
  • 100. Another  billboard  MPP  created  for  the   NFL   100  
  • 101. 101  
  • 103. 103  
  • 104. 104  
  • 105. 105  
  • 106. Marijuana:  Messages  That   MaXer   106  
  • 107. 107  
  • 108. 108  
  • 109. 109  
  • 110. Parents   Kids   Business  Leaders  Teachers  &  School  Boards   Faith  Leaders     We  need  to  get  our  messages  to  regular   people   110  
  • 111. We  must  connect  the  dots  for   regular  people.     We  need  to  give  them  simple   “A  Ha!  I  get  it!”  messages.   111  
  • 112. Figure  out  how  the  “medical  marijuana”  and   marijuana  legaliza0on  issues  affect  real   people.   Reframe  these  issues  to  directly  appeal  to   them.   112  
  • 113. How  to  Frame  Our  Messages  for   Maximum  Impact   113  
  • 114. If  you  care  about  academic  achievement:   You  need  to  care  about  marijuana  use.     114  
  • 115. What  we  know,  based     on  research  …   115  
  • 116. Marijuana  Use  Lowers  IQ1   A  recent  study  found  that  those  who  used  marijuana  heavily   in  their  teens  and  conInued  through  adulthood  showed  a   permanent  drop  in  IQ  of  8  points.     A  loss  of  8  IQ  points  could  drop  a  person  of  average   intelligence  into  the  lowest  third  of  the  intelligence  range.     1M.H. Meier, Avshalom Caspi, et al. 2012. “Persistent cannabis users show neuropsychological decline from childhood to midlife.” Proceedings of the National Academy of Sciences Facts:   116  
  • 117. The  more  a  student  uses  marijuana,  the  lower  their   grade  point  average  is  likely  to  be  and  the  more  likely   they  are  to  drop  out  of  school.1     1 Johnston, L. D., O'Malley, P. M., Bachman, J. G., & Schulenberg, J. E.. University of Michigan, 2011. Monitoring the Future Study Facts:   117  
  • 118. •  Youth  with  an  average  grade  of  D  or  below  were  more  than   four  Imes  as  likely  to  have  used  marijuana  in  the  past  year   than  youth  with  an  average  grade  of  A.1   1  Office  of  Applied  Studies,  Substance  Abuse  and  Mental  Health  Services  AdministraIon  (SAMHSA).  SAMHSA’s  Na+onal   Household  Survey  on  Drug  Abuse  Report—Marijuana  Use  among  Youths.  July  19,  2002.  Available  at   www.samhsa.gov/oas.nhsda.htm.       118  
  • 119. Denver  High  Schools   • 29% of Denver high school students used marijuana in the last month • If Denver were an American state, it would have the HIGHEST public high school current use rates in the country Healthy Kids Colorado, 2012 119  
  • 120. 6.5%  of  high  school  seniors   smoke  marijuana  every  day1 .   1 Johnston, L. D., O'Malley, P. M., Bachman, J. G., & Schulenberg, J. E. Monitoring the Future national survey results on drug use, 2012. Volume I: Secondary school students. Ann Arbor: Institute for Social Research, The University of Michigan. Available: http://www.monitoringthefuture.org/data/10data.html#2011data-drugs 120  
  • 121. 121  
  • 122. Take  Away  Message:     Increased  marijuana  use  will  result  in   reduced  academic  achievement   122  
  • 123. If  you  care  about  highway  safety:   You  need  to  care  about  marijuana   use.   123  
  • 124. We  Know  Based  on  Research   That:     Marijuana  use  impairs  driving  ability1   1For  a  comprehensive  review,  see  DuPont,  R.  et  al.  2010.  “Drugged  Driving  Research:  A  White  Paper.”  Prepared  for  the  NaIonal   InsItute  on  Drug  Abuse.  Available  at  hGp://stopdruggeddriving.org/pdfs/DruggedDrivingAWhitePaper.pdf   124  
  • 125. Marijuana  is  the  most  prevalent  illegal   drug  detected  in  impaired  drivers,  fatally   injured  drivers,  and  motor  vehicle  crash   vic0ms. 1   1 National Highway Traffic Safety Administration. Drug Involvement of Fatally Injured Drivers. U.S. Department of Transportation Report No. DOT HS 811 415. Washington, DC: National Highway Traffic Safety Administration, 2010. 125  
  • 126. The  percentage  of  fatally-­‐injured   impaired  drivers  detected  with   marijuana  tripled  between  1999   and  2010     126  
  • 127. According  to  the  Colorado  Department  of  TransportaIon,   drivers  who  tested     posiIve  for  marijuana  in  fatal  car     crashes  DOUBLED  between  2006  and  2010  while  all  fatal   accidents  decreased  over  the  same  Ime  period.     127  
  • 128. 128  
  • 129. According  to  the  2012  Monitoring  the  Future  Study,  three   Imes  as  many  high  school  seniors  reported  driving  axer   smoking  marijuana  than  drinking  alcohol  (8.6%  to  2.9%)   129  
  • 130. Take  Away  Message:     Increased  marijuana  use  will  lead   to  increased  traffic  accidents  and   fataliIes  and  decreased  public   safety   130  
  • 131. If  you  care  about  jobs  and  profits:   You  need  to  care  about  marijuana  use.   131  
  • 132. Kilmer,  Beau,  Jonathan  P.  Caulkins,  Rosalie  Liccardo  Pacula,  Robert  J.  MacCoun  and  Peter  H.  Reuter.  2010.  “Altered  State?  Assessing  How    Marijuana  LegalizaIon  in  California   Could  Influence  Marijuana  ConsumpIon  and  Public  Budgets.”  Santa  Monica,  CA:  RAND  CorporaIon,  hGp://www.rand.org/pubs/occasional_papers/OP315.     According  to  a  recent  RAND  study,   legalizaIon  would  cause  the  price  of   marijuana  to  fall  and  its  use  to  rise.   132  
  • 133. According  to  the  American  Council  for  Drug  EducaIon   in  New  York,  employees  who  abuse  drugs  are:     10  Imes  more  likely  to  miss  work   This  hurts  employers…   133  
  • 134. 3.6  Imes  more  likely  to  be  involved  in  on-­‐the-­‐job   incidents     This  hurts  employers…   134  
  • 135. 5  Imes  more  likely  to  file  a  workers’  compensaIon   claim.     This  hurts  employers…   135  
  • 136. 6,000  companies,  industries  and  professions  na0onwide   conduct  drug  tes0ng. 1   •  Target   •  Walmart   •  McDonalds   •  Police/Fire  Departments   •  Military   •  Transporta0on        Since  regular  users  can’t  pass  drug  tests,  this  hurts        employability!   This  hurts  employers   and  employees…          Why?   1 The Definitive List of Companies that Drug Test. March 2010. Available: www.testclear.com 136  
  • 137. Take  Away  Message  For  Employers   and  Poten0al  Employees:   Increased  marijuana  use  is  BAD  for  business   137  
  • 138. 138