When it comes to promoting your library online, things can get pretty complex, fast. What are the best methods for a library to use? How do Google AdWords and Facebook ads work? How does social media fit into library promotion? Are there even good reasons for a library to use online promotion? Learn how to re-think how your library operates online and choose promotion methods with best practices in mind.

1. Put Down the Bullhorn!
Promoting Your Library Online
Laura Solomon
Library Services Manager, OPLIN

3. Today:
• Some marketing basics
• The library’s website
• Social media
• Facebook ads and Google Adwords
• Bits about branding
• What does this mean to me, Laura?

4. Ever heard these?
• “I didn’t know you had video games!”
• “I can get a book from a different library?”
• “I can do ____ from home?”
• “You have ebooks?”
• “You mean it doesn’t cost anything to rent
a book?”

5. What is marketing?

6. INBOUND
versus
OUTBOUND

7. One size does not fit all

8. What are the tools?
• Print ads
• TV and radio ads
• Billboards
• Online

9. Don’t choose the tool first

11. Re-thinking the library’s website

12. “Kitchen Sink Syndrome”

13. Nobody’s reading

14. Banner blindness
http://www.useit.com/alertbox/banner-blindness.html

16. Design only
matters to the
user when it
gets in the way.

17. Re-thinking

18. $115,000
to
$200,000
ACK!

21. Consider these…
• Join our new Book Discussion Group!
[LINK]
• Be a member of our new Patron Advisory
Board [LINK]
• Try our new research database for your
next assignment [LINK]

22. Where’s the payoff?

23. Join our new Book Discussion Group! [LINK]
Can't stop talking about that
book you just read? Yeah, us
too. We’ve got a group for that:
[LINK]

24. Be a member of our new Patron Advisory
Board [LINK]
Looking for opinionated folks who
want to talk about the library.
Cookies at every meeting & a chance
to make a difference [LINK]

25. Try our new research database for your next
assignment [LINK]
Wikipedia not good enough
for your teacher? Show ‘em
you're a smart cookie and try
a free resource from us
[LINK]

27. 44 percent of
companies to spend
more on web
marketing in 2013
Study, Sagefrog Marketing Group

28. Advertising online
versus

29. What is the goal?

30. Capturing intent at the right time

31. Not really about eyeballs

32. Awareness isn’t the prize

34. Better?

35. Adwords is tied to search results

38. It’s all done by bidding

39. Is it real?

40. Is free better?

41. “A brand isn’t a brand
to you until it develops
an emotional
connection with you.”
Daryl Travis – Emotional Branding

42. http://themarketingspot.com/2009/01/basics-of-marketing-brand.html

44. Invest in a professional logo

45. Building does NOT equal logo

46. Marketing plan templates
http://bit.ly/PJjGj5

48. Don’t throw stuff into the wind

49. Self-serving is boring

50. Absolutely shameless plug
Coming Fall 2012

51. Stalk me here
http://www.twitter.com/laurasolomon
http://www.facebook.com/laurasolomon
http://www.linkedin.com/in/laurasolomon
laura@oplin.org
http://www.meanlaura.com
http://www.slideshare.net/laurasolomon
Thank you!