Sélection des meilleurs articles internationaux de 2012.

1. PressBook
kooBsserP
Sélection des meilleurs articles internationaux de 2012
PRESSE BOOK ONLY LYON.indd 1 22/01/13 15:25

2. Sommaire
• Il sole 24 ore - Immobilier/Urbanisme...........................................................6
• Phoenix TV - Innorobo......................................................................................7
• Financial Times - Immobilier/Urbanisme......................................................8
• Bloomberg - Attractivité économique.......................................................... 10
• L’Echo - Attractivité économique.................................................................. 12
• La Tribune - ONLYLYON................................................................................ 13
• BThere Magazine - Immobilier/Urbanisme................................................. 14
• Frankfuter Allgemeine Zeitung - Prix Galien............................................. 17
• The National - Attractivité économique....................................................... 18
• RheinMain TV - Evénement Francfort.......................................................... 19
• Daily Telegraph - Fête des Lumières........................................................... 20
• Chosun - Evénement Corée.......................................................................... 22
• Financial Times - Fête des Lumières.......................................................... 23
• Huffington Post - Biennale de la danse....................................................... 24
• Itar-Tass - Fête des Lumières...................................................................... 26
• Vechernyaya Moskva - Fête des Lumières.................................................. 27
• Der Spiegel - Hôtel Dieu............................................................................... 28
• Al Bayan - Attractivité économique.............................................................. 30
PRESSE BOOK ONLY LYON.indd 5 22/01/13 15:26

3. Il Sole 24 Ore + 335 000 exemplaires
8 mars 2012
Italie
Immobilier/Urbanisme
«Une ville en continuelle
transformation qui réussit à
unir dynamisme économique,
excellence de la formation et
de la recherche, intense
activité culturelle et grande
douceur de vivre».
6
PRESSE BOOK ONLY LYON.indd 6 22/01/13 15:26

4. Phoenix TV 150 millions de
20 mars 2012 téléspectateurs
Chine
Innorobo
«Reportage TV avec interview
de Gérard Collomb».
7
PRESSE BOOK ONLY LYON.indd 7 22/01/13 15:27

5. Financial Times + 290 000 exemplaires
17 mars 2012 1,6 million de visiteurs
Grande-Bretagne uniques par mois
Immobilier/Urbanisme
«The heavy industry
that is the cornerstone
of Lyon’s present-day prosperity
is essentially out of sight in a
“chemical corridor” to the south
of the centre. The city is also
having some success in attracting
new business clusters such as
renewable energies and even the
video games industry.»
8
PRESSE BOOK ONLY LYON.indd 8 22/01/13 15:27

6. Financial Times + 290 000 exemplaires
17 mars 2012 1,6 million de visiteurs
Grande-Bretagne uniques par mois
Immobilier/Urbanisme
9
PRESSE BOOK ONLY LYON.indd 9 22/01/13 15:27

7. Bloomberg Agence de presse
8 juin 2012 internationale
Etats-Unis
Attractivité économique
«In the past year, 30 companies,
including Japan’s Toshiba Corp. (6502),
the U.S.’s Baxter International and China’s
Huawei Technologies Services Co. opened
branches in the Lyon area, according
to Agence pour le Developpement
Economique de la Region Lyonnaise,
or Aderly, the local development body.
The investment may create 1,345 jobs
in three years, it said.»
10
PRESSE BOOK ONLY LYON.indd 10 22/01/13 15:27

8. Bloomberg Agence de presse
8 juin 2012 internationale
Etats-Unis
Attractivité économique
«Lyon gets 4 million
visitors just during
the “Fête des Lumières,”
or festival of lights, in
December every year»
11
PRESSE BOOK ONLY LYON.indd 11 22/01/13 15:27

9. L’Echo + 250 000 exemplaires
Juillet 2012
Belgique
Attractivité économique
«Le secteur des sciences
de la vie est un secteur
avec beaucoup d’investisement,
mais c’est aussi un secteur
fortement bousculé…»
12
PRESSE BOOK ONLY LYON.indd 12 22/01/13 15:28

10. La Tribune 79 000 exemplaires
15 juin 2012
France
ONLYLYON
13
PRESSE BOOK ONLY LYON.indd 13 22/01/13 15:28

11. BThere Magazine 1,5 million de lecteurs
12 août 2012
Belgique
Immobilier/Urbanisme
«Lyon is undergoing
a dramatic urban reinvention
with a series of thrilling
architectural projects…»
14
PRESSE BOOK ONLY LYON.indd 14 22/01/13 15:28

12. BThere Magazine 1,5 million de lecteurs
12 août 2012
Belgique
Immobilier/Urbanisme
15
PRESSE BOOK ONLY LYON.indd 15 22/01/13 15:28

13. BThere Magazine 1,5 million de lecteurs
12 août 2012
Belgique
Immobilier/Urbanisme
16
PRESSE BOOK ONLY LYON.indd 16 22/01/13 15:28

14. Frankfurter Allgemeine Zeitung 1 million de lecteurs
10 octobre 2012
Allemagne
Prix Galien
«Lyon, à travers son pôle
de compétitivité Lyonbiopôle,
compte plus de
600 entreprises dans
le domaine pharmaceutique
et plus de 100 entreprises
dans le secteur des
biotechnologies, rassemblant
au total 100 000 emplois.»
17
PRESSE BOOK ONLY LYON.indd 17 22/01/13 15:28

15. The National 65 000 exemplaires
15 octobre 2012
Emirats Arabes Unis
Attractivité économique
18
PRESSE BOOK ONLY LYON.indd 18 22/01/13 15:28

16. RheinMain TV 4,5 millions
17 octobre 2012 de téléspectateurs
Allemagne
Evénement Francfort
«Reportage sur Lyon
avec interview
de Jacques de Chilly
et Jean-Michel Daclin»
19
PRESSE BOOK ONLY LYON.indd 19 22/01/13 15:28

17. Daily Telegraph 530 000 visiteurs par jour
29 octobre 2012
Grande-Bretagne
Fête des Lumières
Somehow, I doubted the Virgin Mary would approve. Quite a crowd It happened in December 1852, when the city’s staunchly Catholic
had gathered outside the Gothic Saint-Nizier church in Lyon. community was awaiting the inauguration of a golden statue of the
Everyone watched, quietly transfixed, as the 19th-century façade Virgin Mary on Fourvière, the hill that looms over Lyon. She was
underwent some mind-bending transformations. Jungle creepers already fashionably late. Designed by the Lyonnais sculptor Joseph-
took root then wilted in its dark brickwork; doves burst out then Hugues Fabisch, the statue was due to be unveiled in September. But
fluttered around; and neon grid lines zapped around the portico. Then a few weeks before, the swollen waters of the River Saône had
flames burst up the stone, licking the church clock. In a dazzling, flooded Fabisch’s workshop, forcing a postponement until December
disconcerting finale, the entire building collapsed then reassembled 8.
into the shape of the neighbouring blocks of flats. On the eve of that date, Lyon was again swept by storms and the
This was, of course, visual trickery, one of a series of captivating light organisers cancelled hastily. Prematurely, as it turned out, for the
shows that takes over the city for a few days in December – although weather on the day proved calm and the populace started to whisper
perhaps not quite what the festival’s originators had in mind. Both the their discontent. As darkness fell, they lit candles and placed them on
electronic sleight of hand, and the battering – albeit virtual – of the their windowsills in stained-glass holders, a gesture that spread
church exterior, would surely have been beyond the most surreal around the city. Then, according to the legend, citizens descended
dreams of the mid-19th-century Lyonnais faithful who had founded onto the streets and celebrated anyway. Then church leaders
the Fête des Lumières. spontaneously lit up the chapel on the hill, and a festival was born.
20
PRESSE BOOK ONLY LYON.indd 20 22/01/13 15:28

18. Daily Telegraph 530 000 visiteurs par jour
The candles in stained glass remain: their light flickers on the shutters and its fine arts museum to the river bridges, and smaller-scale
29 octobre 2012
of the town’s handsome apartment blocks for the duration of the suburban locations, will be given flamboyant, technicoloured Grande-Bretagne
festival. But the Fête des Lumières is now about much more than makeovers with the latest in light technology, often creating eerie,
illuminated windowsills; for four days the whole city now becomes a memorable effects. Fête des Lumières
canvas. After nightfall there are tricks of the light everywhere, with Despite the crowds, the festival is a restrained, child-friendly event. As
visitors wandering around more than 80 installations all over Lyon. shows now run over several days, the number of people is rarely
It’s a recent evolution. Until 1999, the festival was only celebrated on overbearing; the density is highest at the opening ceremony in Place
that same day, December 8. Perhaps realising the untapped tourist Bellecour.
potential of the tradition as well as the fresh technological possibilities, In the relative calm of day, take a little time to wander Lyon, if only as
the city authorities extended the celebration to four days. It now a reminder of how impressive the city is, even without technological
attracts millions of visitors each year. The festival now vies with Lyon’s aids. At the confluence of two grand rivers, the Saône and the Rhône,
famed gastronomy as one of the city’s biggest draws, although it is it was settled by the Romans, who came, saw, conquered, and left
still yet to register quite as much among Britons. quite a few traces. Since then the city has also acquired grand «But whatever the installations are,
Given the billowing scale, it is perhaps no surprise that the festival’s Neoclassical architecture, Gothic churches and beguiling traboules expect the festival to consume the
traditional roots are occasionally overshadowed or tinkered with. I (the city’s ancient narrow passageways that still feel like a secret
spoke to Milosh Luczynski, one of the artistic collaborators at the when you see them today) since. whole city once night falls. Its main
Saint-Nizier church, an engaging Polish atheist who made no attempt Those shaping their art to these different spaces for the festival are a spaces, from Place des Terreaux
diverse bunch, both in nationality and skills. The space-age
to conceal his delight at putting a cheeky burst of flames into the light
pyrotechnics require a nebulous mix of architectural knowledge,
and its fine arts museum to the river
show. It would probably have never found favour among those who
first put candles on their windowsills in 1852, but nobody present computer wizardry, a flair for choreography and DJing know-how. If bridges, and smaller-scale
showed any sign of disapproval. the language occasionally strays into the pretentious – «intermedia- suburban locations, will be given
artist» was a personal favourite of the job titles I came across – you
cannot fault the sheer, bewitching inventiveness with which they put flamboyant, technicoloured
on a show. makeovers with the latest in light
It is a trait reminiscent of two previous Lyonnais trailblazers, the
Lumière brothers. The pioneering virtuosos of cinema are now
technology, often creating eerie,
celebrated in an excellent museum in their old family home (see memorable effects.»
below). Despite the surname, the link between them and the festival
is pure serendipity, but the special effects in Lyon each December
seem a natural legacy. Already spectacular, as each year passes the
lights of Lyon are only likely to get brighter, with more dazzle than the
founders could have dreamed of, and denser (more secular) crowds
than they could ever have imagined. Whatever higher powers might
make of it from Fourvière hill or beyond, the people certainly approve.
Much more detail on the specific installations would be slightly futile; Lyon essentials
The Fête des Lumières will take place from December 6 to 9, 2012. For
they can change dramatically each year (this year’s theme is the
more information on this and last year’s installations, see fetedeslumieres.
history of light). Online clips will give a better flavour of what to expect lyon.fr. Footage of previous light shows is available here.
than any words. For suggestions on where to eat, see telegraph.co.uk/perfectlyon
But whatever the installations are, expect the festival to consume the The Musée Lumière is open Tues to Sun, 10am to 6.30pm (Métro:
whole city once night falls. Its main spaces, from Place des Terreaux Monplaisir Lumière; institut-lumiere.org; €6.50/£5.30)
21
PRESSE BOOK ONLY LYON.indd 21 22/01/13 15:28

19. Chosun Ilbo 2 200 000 exemplaires
29 octobre 2012
Corée du Sud
Evénement Corée
«Interview
de François Gaillard
et Jean-Michel Daclin
sur Lyon et le secteur
touristique».
22
PRESSE BOOK ONLY LYON.indd 22 22/01/13 15:28

20. Financial Times 290 000 exemplaires
10 novembre 2012
Grande-Bretagne
Fête des Lumières
«The narrow, cobbled streets
of this grand French city are
packed. Some three million
visitors are expected to attend
the 2012 festival over the
course of the weekend.
It is easy to see why.
With or without fancy lighting,
Lyon is beautiful.»
23
PRESSE BOOK ONLY LYON.indd 23 22/01/13 15:28

21. The Huffington Post 5,4 millions de visiteurs
1er décembre 2012 par mois
Grande-Bretagne
Biennale de la danse
«I can’t understand why I didn’t
visit sooner. Lyon is beautiful...
and standing high up on the
fourvière Hill, overlooking Vieux
Lyon, I’ve genuinely got a lump
in my throat.»
24
PRESSE BOOK ONLY LYON.indd 24 22/01/13 15:28

22. The Huffington Post 5,4 millions de visiteurs
1er décembre 2012 par mois
Grande-Bretagne
Biennale de la danse
25
PRESSE BOOK ONLY LYON.indd 25 22/01/13 15:28

23. itar tass Agence de presse
7 décembre 2012 russe
Russie
Fête des Lumières
«A Lyon se déroule un show
lumière grandiose, une
véritable féérie lumineuse (…)
qui remonte à une tradition
et qui s’exporte jusqu’à
St Petersbourg».
26
PRESSE BOOK ONLY LYON.indd 26 22/01/13 15:28

24. Vechernyaya Moskva 300 000 exemplaires
16 décembre 2012
Russie
Fête des Lumières
«Les beautés secrètes
de Lyon. Le Festival est
une occasion rêvée
de découvrir toutes
les richesses de
la vieille ville de Lyon ».
27
PRESSE BOOK ONLY LYON.indd 27 22/01/13 15:28

25. Der Spiegel 90 millions de visiteurs
30 décembre 2012 par mois
Allemagne
Hôtel Dieu
«L’hôtel Dieu est un des
monuments les plus importants
de l’époque des Lumières. Mais
cette transformation est bien
plus que la rénovation d’un
monument emblématique
de l’histoire : le quartier,
à quelques pas de la Place
Bellecour, véritable cœur
de la ville va être complètement
repensé, pour les habitants
comme pour les touristes».
28
PRESSE BOOK ONLY LYON.indd 28 22/01/13 15:28

26. Al Bayan 104 550 exemplaires
22 décembre 2012
Emirats Arabes Unis
Attractivité économique
«Lyon… 2 collines, 2 fleuves et
2000 restaurants animent le
berceau du cinéma et la ville
de la Fête des Lumières».
29
PRESSE BOOK ONLY LYON.indd 29 22/01/13 15:28

27. Contact presse ONLYLYON
Emmanuelle SYSOYEV
Tour Oxygène
10-12 Boulevard Vivier Merle
69 393 Lyon Cedex 03
sysoyev@onlylyon.com
Tél : +33(0)4 72 40 57 15 / +33(0)6 28 83 83 39
PRESSE BOOK ONLY LYON.indd 30 22/01/13 15:29