ON24's annual Webinar Benchmarks Report - download the full report here: http://communication.on24.com/webinarbenchmarkreport2013

1. REGISTER THE WEEK
OF LIVE WEBINAR
AVERAGE
VIEWER TIME
TAKE YOUR WEBINARS TO THE NEXT LEVEL
WEBINARBENCHMARKS REPORT
58%
56MIN
MORE THAN A WEEK
BEFORE LIVE WEBINAR
42%
*marketing events onlyREGISTRANT TO ATTENDEE CONVERSION
WHEN DO THEY REGISTER?
LIVE WEBINAR VIEWING TIME
Averaging in length between 45-60 minutes
USE OF INTERACTIVITY
Percentage of webinars using tools
ENGAGEMENT METRICS
Response to engagement tools
BEST DAY FOR PROMO EMAILS
Days with most registrants
AVERAGE NUMBER ATTENDING
Breakout by number of attendees
16%
Over 21 Days
26%
7 to 14 Days
42.9%
30%
1 to 7 Days
28%
The Day Of
AVERAGE VIEWING TIME TREND
Averaging in length between 45-60 minutes
ON-DEMAND VIEWING HABITS
Averaging in length between 45-60 minutes
21.7%
Registered for
Live Event
18.5%
Not Registered
for Live Event
13%
Viewed Both
On Demand
and Live
38MIN
53MIN
56MIN
2010 2012 2013
CHAT
4%
SOCIAL
38%
COLLABORATION
4%
SURVEYS
10%
POLLING
22%
Q&A
85%
AUDIENCE ASKING
QUESTIONS5%
AUDIENCE RESPONDING
TO POLLS21%
AUDIENCE DOWNLOADING
FROM RESOURCES LIST12%
17
MON
23
TUE
22
WED
24
THU
11
FRI
2
S/S
% % % % % %
BEST DAY FOR ATTENDANCE
Days with highest registered attendance
10
MON
27
TUE
27
WED
27
THU
7
FRI
1
S/S
% % % % % %
LIVE ATTENDEES:
200+
56% 36%
LIVE ATTENDEES:
300+
20%
LIVE ATTENDEES:
500+
1%
LIVE ATTENDEES:
1000+
2014 EDITION