SlideShare ist ein Scribd-Unternehmen logo
1 von 17
Yatra’s yatra Nikhil Rungta General Manager & Head – Marketing, Yatra.com
Yatra Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Flash Back
Market Scenario ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Task at hand ,[object Object],[object Object],[object Object]
Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Online Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of Online Marketing Traditional  Online how many  (reach) one-way spray-n-pray high spillage who  (targeted) two-way aim-n-shoot low spillage intuitive data driven Learnings
Learnings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learnings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Understand Consumer Behavior
Net Net ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What lies ahead…
Social Media Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing on Mobiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Happy Clicking.   [email_address]

Weitere ähnliche Inhalte

Was ist angesagt?

Airline Industry Marketing Ppt
Airline Industry Marketing PptAirline Industry Marketing Ppt
Airline Industry Marketing Ppt
AMANPREETJOHAL
 
Expedia company presentation
Expedia company presentationExpedia company presentation
Expedia company presentation
Nicole Grieble
 
Civil aviation presentation
Civil aviation presentationCivil aviation presentation
Civil aviation presentation
Palgupta
 
Indian Aviation Industry
Indian Aviation Industry Indian Aviation Industry
Indian Aviation Industry
Reema Jagtap
 
GROUP_1_Marketing Management
GROUP_1_Marketing ManagementGROUP_1_Marketing Management
GROUP_1_Marketing Management
Ashutosh Phadke
 

Was ist angesagt? (20)

Air France Digital Marketing Strategy
Air France Digital Marketing StrategyAir France Digital Marketing Strategy
Air France Digital Marketing Strategy
 
Final makmytrip case study
Final makmytrip case studyFinal makmytrip case study
Final makmytrip case study
 
Airline industry ppt
Airline industry pptAirline industry ppt
Airline industry ppt
 
7P's of service marketing
7P's of service marketing7P's of service marketing
7P's of service marketing
 
Airline Industry Marketing Ppt
Airline Industry Marketing PptAirline Industry Marketing Ppt
Airline Industry Marketing Ppt
 
Expedia company presentation
Expedia company presentationExpedia company presentation
Expedia company presentation
 
Makemytrip
MakemytripMakemytrip
Makemytrip
 
Operations of air cargo
Operations of air cargoOperations of air cargo
Operations of air cargo
 
Innovation in make mytrip
Innovation in make mytripInnovation in make mytrip
Innovation in make mytrip
 
Emirates ppt
Emirates pptEmirates ppt
Emirates ppt
 
Civil aviation presentation
Civil aviation presentationCivil aviation presentation
Civil aviation presentation
 
Airline Industry
Airline IndustryAirline Industry
Airline Industry
 
Indian Aviation Industry
Indian Aviation Industry Indian Aviation Industry
Indian Aviation Industry
 
Expedia case study
Expedia case studyExpedia case study
Expedia case study
 
ppt on indian aviation
ppt on indian aviationppt on indian aviation
ppt on indian aviation
 
Make My Trip ( MMT ) case study
Make My Trip ( MMT ) case studyMake My Trip ( MMT ) case study
Make My Trip ( MMT ) case study
 
Yatra.com
Yatra.comYatra.com
Yatra.com
 
Marketing Strategy - MakeMyTrip
Marketing Strategy - MakeMyTripMarketing Strategy - MakeMyTrip
Marketing Strategy - MakeMyTrip
 
Air Transport Industry (Contribution in world Economy)
Air Transport Industry (Contribution in world Economy)Air Transport Industry (Contribution in world Economy)
Air Transport Industry (Contribution in world Economy)
 
GROUP_1_Marketing Management
GROUP_1_Marketing ManagementGROUP_1_Marketing Management
GROUP_1_Marketing Management
 

Ähnlich wie Yatra.com - The Yatra's Internet Yatra - a Case Study (Nikhil Rungta)

David Horner Concept To Market
David Horner Concept To Market David Horner Concept To Market
David Horner Concept To Market
webhostingguy
 
Travel Distribution Summit London 2008
Travel Distribution Summit   London 2008Travel Distribution Summit   London 2008
Travel Distribution Summit London 2008
michelleclarke
 
Adir regev mobile-ppc-seo-tips-smx-2012
Adir regev mobile-ppc-seo-tips-smx-2012Adir regev mobile-ppc-seo-tips-smx-2012
Adir regev mobile-ppc-seo-tips-smx-2012
Barry Schwartz
 

Ähnlich wie Yatra.com - The Yatra's Internet Yatra - a Case Study (Nikhil Rungta) (20)

HIA-LI Digital Marketing Presentation
HIA-LI Digital Marketing PresentationHIA-LI Digital Marketing Presentation
HIA-LI Digital Marketing Presentation
 
David Horner Concept To Market
David Horner Concept To Market David Horner Concept To Market
David Horner Concept To Market
 
Mobile Marketing 101 for Small Business
Mobile Marketing 101 for Small BusinessMobile Marketing 101 for Small Business
Mobile Marketing 101 for Small Business
 
Digital marketing presentation - Overview, myths and facts
Digital marketing presentation - Overview, myths and factsDigital marketing presentation - Overview, myths and facts
Digital marketing presentation - Overview, myths and facts
 
Affiliate Marketing In 137 Seconds
Affiliate Marketing In 137 SecondsAffiliate Marketing In 137 Seconds
Affiliate Marketing In 137 Seconds
 
Webinar: Preparing Your Business for Mobile
Webinar: Preparing Your Business for MobileWebinar: Preparing Your Business for Mobile
Webinar: Preparing Your Business for Mobile
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for Results
 
DIGITAL MARKETING
DIGITAL MARKETINGDIGITAL MARKETING
DIGITAL MARKETING
 
The Canadian Gaming Summit: My Presentation on
The Canadian Gaming Summit: My Presentation on The Canadian Gaming Summit: My Presentation on
The Canadian Gaming Summit: My Presentation on
 
Travel Distribution Summit London 2008
Travel Distribution Summit   London 2008Travel Distribution Summit   London 2008
Travel Distribution Summit London 2008
 
Discussion on affiliate marketing affiliate perspective
Discussion on affiliate marketing affiliate perspectiveDiscussion on affiliate marketing affiliate perspective
Discussion on affiliate marketing affiliate perspective
 
The Future of Marketing: Leveraging Intent Beyond Search
The Future of Marketing:  Leveraging Intent Beyond SearchThe Future of Marketing:  Leveraging Intent Beyond Search
The Future of Marketing: Leveraging Intent Beyond Search
 
vj.pptx
vj.pptxvj.pptx
vj.pptx
 
Mkhoj Mobile Advertising PPT on Afaqs Mobile Conversations Seminar.
Mkhoj Mobile Advertising PPT on Afaqs Mobile Conversations Seminar.Mkhoj Mobile Advertising PPT on Afaqs Mobile Conversations Seminar.
Mkhoj Mobile Advertising PPT on Afaqs Mobile Conversations Seminar.
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Scalable. Digital. Success.
Scalable. Digital. Success.Scalable. Digital. Success.
Scalable. Digital. Success.
 
Adir regev mobile-ppc-seo-tips-smx-2012
Adir regev mobile-ppc-seo-tips-smx-2012Adir regev mobile-ppc-seo-tips-smx-2012
Adir regev mobile-ppc-seo-tips-smx-2012
 
Why Auto Dealers should Market /Sell On The Internet
Why Auto Dealers should Market /Sell On The  InternetWhy Auto Dealers should Market /Sell On The  Internet
Why Auto Dealers should Market /Sell On The Internet
 
Digital Marketing Workshop
Digital Marketing WorkshopDigital Marketing Workshop
Digital Marketing Workshop
 
What is digital marketing? Why its Important - An overview, definition and m...
What is digital marketing? Why its Important -  An overview, definition and m...What is digital marketing? Why its Important -  An overview, definition and m...
What is digital marketing? Why its Important - An overview, definition and m...
 

Mehr von OMcareers Community

Social Desperation in a Fickle Society
Social Desperation in a Fickle SocietySocial Desperation in a Fickle Society
Social Desperation in a Fickle Society
OMcareers Community
 
Search and Social Collide and Merge : Collision Course
Search and Social Collide and Merge : Collision CourseSearch and Social Collide and Merge : Collision Course
Search and Social Collide and Merge : Collision Course
OMcareers Community
 
The Brave New World of Social Media Activism
The Brave New World of  Social Media ActivismThe Brave New World of  Social Media Activism
The Brave New World of Social Media Activism
OMcareers Community
 

Mehr von OMcareers Community (20)

Social Desperation in a Fickle Society
Social Desperation in a Fickle SocietySocial Desperation in a Fickle Society
Social Desperation in a Fickle Society
 
Search and Social Collide and Merge : Collision Course
Search and Social Collide and Merge : Collision CourseSearch and Social Collide and Merge : Collision Course
Search and Social Collide and Merge : Collision Course
 
The Brave New World of Social Media Activism
The Brave New World of  Social Media ActivismThe Brave New World of  Social Media Activism
The Brave New World of Social Media Activism
 
Going Social Differently!
Going Social Differently!Going Social Differently!
Going Social Differently!
 
HBO India: The Social Media Story
HBO India: The Social Media StoryHBO India: The Social Media Story
HBO India: The Social Media Story
 
Google Analytics
Google AnalyticsGoogle Analytics
Google Analytics
 
Pay Per Click
Pay Per ClickPay Per Click
Pay Per Click
 
Twitter And Its Tools By Robin
Twitter And Its Tools By RobinTwitter And Its Tools By Robin
Twitter And Its Tools By Robin
 
“Leadership in Research” PanIIT 2008 Conference: Prof. Sandip Roy & Deepak So...
“Leadership in Research” PanIIT 2008 Conference: Prof. Sandip Roy & Deepak So...“Leadership in Research” PanIIT 2008 Conference: Prof. Sandip Roy & Deepak So...
“Leadership in Research” PanIIT 2008 Conference: Prof. Sandip Roy & Deepak So...
 
Making of PanIIT 2008 Conference: B Santhanam
Making of PanIIT 2008 Conference: B SanthanamMaking of PanIIT 2008 Conference: B Santhanam
Making of PanIIT 2008 Conference: B Santhanam
 
Enterprise Search IBM Case Study by Bill Hunt
Enterprise  Search  IBM  Case  Study by Bill HuntEnterprise  Search  IBM  Case  Study by Bill Hunt
Enterprise Search IBM Case Study by Bill Hunt
 
Global Search Campaigns by Motoko Hunt at SEMPO India Tour
Global Search Campaigns by Motoko Hunt at SEMPO India TourGlobal Search Campaigns by Motoko Hunt at SEMPO India Tour
Global Search Campaigns by Motoko Hunt at SEMPO India Tour
 
Enterprise Search by Bill Hunt at SEMPO Asia Tour
Enterprise Search by Bill Hunt at SEMPO Asia TourEnterprise Search by Bill Hunt at SEMPO Asia Tour
Enterprise Search by Bill Hunt at SEMPO Asia Tour
 
NIIT Emperia - A Case Study by (Vasant Singal, NIIT) at OMCAR 2009 - The Onli...
NIIT Emperia - A Case Study by (Vasant Singal, NIIT) at OMCAR 2009 - The Onli...NIIT Emperia - A Case Study by (Vasant Singal, NIIT) at OMCAR 2009 - The Onli...
NIIT Emperia - A Case Study by (Vasant Singal, NIIT) at OMCAR 2009 - The Onli...
 
Search Analytics presented by Vivek Bhargava (founder, Communicate2) at OMCAR...
Search Analytics presented by Vivek Bhargava (founder, Communicate2) at OMCAR...Search Analytics presented by Vivek Bhargava (founder, Communicate2) at OMCAR...
Search Analytics presented by Vivek Bhargava (founder, Communicate2) at OMCAR...
 
Integrating Digital Marketing presented by Mahesh Murthy (founder and CEO, Pi...
Integrating Digital Marketing presented by Mahesh Murthy (founder and CEO, Pi...Integrating Digital Marketing presented by Mahesh Murthy (founder and CEO, Pi...
Integrating Digital Marketing presented by Mahesh Murthy (founder and CEO, Pi...
 
Online Marketing, Internet and the InfoEdge story presented by Hitesh Oberoi ...
Online Marketing, Internet and the InfoEdge story presented by Hitesh Oberoi ...Online Marketing, Internet and the InfoEdge story presented by Hitesh Oberoi ...
Online Marketing, Internet and the InfoEdge story presented by Hitesh Oberoi ...
 
Personas And Scenarios
Personas And ScenariosPersonas And Scenarios
Personas And Scenarios
 
Introduction To Usability
Introduction To UsabilityIntroduction To Usability
Introduction To Usability
 
Home Page Design
Home Page DesignHome Page Design
Home Page Design
 

Kürzlich hochgeladen

Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 

Kürzlich hochgeladen (20)

RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 

Yatra.com - The Yatra's Internet Yatra - a Case Study (Nikhil Rungta)