1. Transactional leadership
• First conceptualized by sociologist Max Weber.
• Elaborated on by Bernard M. Bass
• Bernard M. Bass’s elaboration was in opposition to
transformational leadership.
Transactional leadership uses rewards and punishments to
motivate team members. This type of leader believes that a clear
chain of command will lead to better performance. Team members
need to follow instructions and are closely monitored by the
leader.
Prof. Khorn Vannak
Country: Russia
Leadership style: Transactional
Bernard Morris Bass (June 11, 1925 – October 11, 2007) was an American scholar
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2. PROs of Transactional leadership
• Useful in situations that have a clearly defined problem.
• Can be helpful in a crisis as everyone has clear roles.
• Group members know what is expected of them.
Prof. Khorn Vannak
Country: Russia
Leadership style: Transactional
Example
• In a unique situation (prize money for winning the world cup)
• Against political polarization ( 4th president of Ukrainian was a Pro Russian
government )
• Conditional status in exchange of something ( Human right and donation)
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3. CONs of Transactional leadership
• Stifles creativity of team members.
• Don’t support team members’ emotional needs.
• Don’t reward the initiative of individuals.
• Doesn’t typically have long-term success because it’s too
focused on short-term goals
Prof. Khorn Vannak
Country: Russia
Leadership style: Transactional
Example
• One goal in the world cup is 50000 US dollars awarded to the striker only
• Other member in the team such as midfielder and defender loss emotional
need
• Collective work was off the pitch
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4. Q & A
Prof. Khorn Vannak
Country: Russia
Leadership style: Transactional
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