1. Kid President
“Declaration of Awesome”
“Everybody can be boring, but you’re gooder than that”

2. Kid President – What is it?
• Kid President started as a silly video posted on YouTube to plant hilarious
seeds of wisdom of how to make the world a less boring place.
• The founder and creator, Brad Montague teamed up with his 8 year old
brother-in-law, and self-proclaimed Kid President, Robby Novak in 2012 to
film a video for their family and friend’s enjoyment. Their first video got
200 views which prompted them to film another. The second video got
over 2,000 views, which was the population of their entire town.
• Within three months, the inspiring videos soon caught the attention of
SoulPancake, a YouTube channel and has gained millions of viewers to
date. “It was a great fit because they are all about putting out positive
things on the internet”, Montague said.

3. Kid President – Creator
• Bradley Montague is founder, creator and brother-in law of the self-proclaimed
Kid President.
• An amateur videographer who filmed many video’s as a side hobby, but
didn’t draw attention until he created Kid President.
• The project started out as a way for Brad to spend more time with his
young brother-in-law and star of the “Kid President” videos, Robby Novak.

4. Kid President – Star (In Video & In Life)
• Robby Novak, 8 years old at the time of the first ever Kid President video.
He was adopted at 2 months of age, and suffers from a brittle bone
condition, osteogenesis imperfecta. He has suffered from over 70 broken
bones and 13 surgeries during his lifetime..
• Being a self-proclaimed Kid President, Robby dresses the part by wearing a
suit and bright red tie in each of the videos.
• Robby’s infectious energy and happiness makes his messages even more
irresistible.
• “Busting a move” in every video is a trademark of this young star despite
running the risk of injuring himself.

5. Kid President – Video Collections
• The collection consists of short videos featuring the playful, energetic
Robby Novak inspiring good in the world and how to make the world a
“less boring” place.
• Some of the top viewed YouTube videos are:
– “A Pep Talk from Kid President to You”
– “Three Questions That Could Change the World”
– “Guide to Being Awesome”
– “For the Heroes, A Pep Talk from Kid President”
– “Kid President” Declaration of Awesome”

6. Kid President – Success to date
• Since teaming up with SoulPancake, the site has picked up 19 Kid president
videos with plans to add more.
• The most popular YouTube video has been “A Pep Talk from Kid President to
You”. Viewed more than 6 million times the first week of it’s debut and over
75 million views to date.
• The underlying themes and secrets to the videos success are:
– The sincerity and innocence of each message.
– That we can all do little things to create positive change.
– Get kids and grown-ups to work together to make the world more awesome.
– Kids have voices worth listening too.
– Treat everybody likes it’s their birthday.
– Encourage viewers to take the “road less traveled” as advised by poet Robert Frost, but also
sharing the difficulties people can encounter choosing this route (rocks!, thorns!, glass!).
• Robby’s famous quote “Not cool, Robert Frost!” Robby shares that he wants to be on “the one that leads to awesome”

7. Kid President – Future
• The founder and creator, Brad Montague has left his full-time job to develop
and build on the brand and focus on the future of the “Kid President”
messages.
• Brad and Robby will continue to make more “Kid President” videos, write a
book, and connect with schools throughout the US to empower and
encourage students, teachers and families.
• SoulPancake Television has made an agreement with the duo to produce the
“Kid President” TV series. The docu-variety series will feature interviews and
interactions with diverse families and each episode will include a celebrity.
• With all the obstacles the young star, Robby Novak has overcome in his short
life, along with the love and support of his business partner, Brad Montague,
Robby’s positive attitude and inspirational energy is posed to “take over the
world” if the day comes that “Kid President” is no longer all the craze.

8. Kid President – “A Pep talk from Kid President to
You”
• A Pep Talk from Kid President

9. Kid President – Now a message from Kid Prez

10. Kid President – Now a message from Kid Prez