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The Business Concept of Future Firm_Italy
1. Comenius Partnership
2010/2012
Business Ideas for the Future
BIF
III Transnational Meeting
06/09 May 2011
Letizia Baratti, Angelo Rijeka, Croatia
Parnofiello
2. This project has been funded with support from the
European Commission.
This presentation reflects the views only of the
author, and the Commission cannot be held
responsible for any use which may be made of the
information contained therein.
III Transnational Meeting
06/09 May 2011
Letizia Baratti, Angelo Rijeka, Croatia
Parnofiello
5. About us:
Our firm has been working in the Italian
North-West area since 1983.
We are an advertising company born to be
original and thoroughly satisfy customers’
requests.
Letizia Baratti, Angelo
Parnofiello
6.
7.
8. Financial Situation/Needs
• Graph-viewing: positive (+€ 36.000)
• More capital to invest in technical
development, equipment and production
• Wider customer basis
• Expansion of the market
Letizia Baratti, Angelo
Parnofiello
12. Competitive Analysis
• A set of rules and laws can sometimes
slow down our production and
bureaucratic processes
• The economic trend in our area is fairly
stable
• The competition suffered by our firm
seems neither strong nor impeding
Letizia Baratti, Angelo
Parnofiello
13. SWOT
Strengths Weaknesses
• Technological skills • Weak brands
• Distribution channels • Difficulties in
• Customer loyalty communication with
• Production quality the branches
• Management
Letizia Baratti, Angelo
Parnofiello
14. SWOT
Opportunities Threats
• Lower personal taxes • Closing of geographic
• Technological markets
Advances • Changes in
• Change in population government politics
age • Tax increases
Letizia Baratti, Angelo
Parnofiello
15. Product/ Service Offered
• Advertising
• Brand Naming
• Brand Design
• Consulting
• Time-Trial of the service
• Survey Service on market feedback in
response to the product
Letizia Baratti, Angelo
Parnofiello