This document discusses organic SEO services. It notes that users no longer trust paid advertisements and prefer organic search results. Organic SEO is the process of optimizing a website ethically through techniques like keyword research, content creation, link building, and monitoring to achieve high search engine rankings. It is more cost effective than paid SEO. The document outlines fundamentals of organic SEO like research, visibility strategies, implementation, and monitoring. It also discusses white hat techniques and notes the importance of analyzing business needs and objectives when developing SEO strategies.

1. WELCOME TO OIMS
CHAPTER : 4
ORGANIC SEO SERVICES
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2. WHY ORGANIC SEO?
• Nowadays, users do not give any credibility for
the Pay per click system anymore since they
have been aware of the paid advertisements
concept. Therefore, the preferred way for
customers to get an answer to their queries is
by clicking on organic (also known as natural
or ethical SEO) search results.
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3. NATURAL SEO
• Natural Search Engine Optimization is the act
of using search engine to drive traffic and
achieving high rankings in search engines and
directories by making use of complex methods
and tactics.
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4. THE ETHICAL WAY
• Organic SEO services can be used in different
forms of research such as web, image, video
and business.
• In brief, organic Search Engine optimization is
the process of optimizing a website ethically
to achieve high ranking on search engine and
web presence through increase targeted
audience traffic.
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5. COST MATTERS FOR PAID SEO
• With the costs of advertising increasing
considerable, the fight for sponsored links
seem to be occurring just between companies
who can afford such fifthly amounts.
• With Organic SEO services, a business’
position can be created and maintained
because of the relevancy of its website instead
of the advertising budget.
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6. Fundamentals of organic SEO services
• Research optimization: there must be
throughout understanding of the client’s
company as well as keyword research,
creation of niches and relevant content.
• Visibility strategies: Off the page elements are
implemented through press release
distribution, link building and paid inbound
link programs
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7. Fundamentals of organic SEO services
• Search Engine Optimization Implementation:
Search Engine Optimization Strategies must be
mutinously applied with best practice and
white hat techniques. The aspect of a Search
Engine Optimization strategy include internal
links, improvement of site navigation, keyword
density, prominence, frequency and content,
on page optimization, URL rewrite, alt tags as
well as robots txt files
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8. Fundamentals of organic SEO services
• Monitoring :
Constant evaluations through use of metrics
are essential to assess areas of success and
areas where improvements are needed.
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9. White hat techniques
• Directory and article submission
• Reciprocal link building
• PR distribution
• Niche and local directory submission; and
• Social bookmarking
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10. THE STRATEGIE
• The Search Engine Optimization plan for
organic Search Engine Optimization must be
elaborated according to business‘ needs and
objectives requirements; that is why analysis
and research are two important steps to
undertake before development of strategies.
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11. THE BEST WAY
• Natural SEO is particularly useful for
ecommerce website that sells thousand of
products and is therefore unable to get all
pages indexed or to generate traffic for each
product with paid advertisements.
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12. A BIG THANK YOU
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