OEDN is a non-profit organization that aims to drive development of interactive cable TV applications using OCAP and EBIF standards. In 2010, OEDN accomplished several goals including installing a complete end-to-end development environment at Ball State University donated by sponsors. OEDN maintains resources for developers on its website, hosts events and panels, and has partnerships with universities and sponsors to further its mission of cultivating the next generation of interactive TV developers. Going forward, OEDN aims to expand academic partnerships and recruit students to work on research projects with sponsors.

1. OEDN Sponsor Program
2011 Sponsor
Presentation
1.0
•Reaching out
•Building bridges
•Delivering results

2. OEDN Platinum Sponsors

3. OEDN In-Kind Sponsors

4. Mission
Founded in 2007, the mission of the OCAP/EBIF
Developer Network (OEDN) community is to
drive awareness of and application development
efforts using the two primary interactive cable
television open standards for middleware: OCAP
(known to consumers as tru2way) and EBIF.
Through its partnership with universities,
interactive media companies, and its
developer community, OEDN aims to broadly
socialize the advantages of developing
interactive apps for digital cable and to bring
a new generation of software development
talent to the cable industry.

5. OEDN has cultivated relationships with cable operators, tools
developers, standards organizations and universities.
Each developer’s objectives and challenges are unique, so
OEDN has crafted a dynamic social network environment that
lowers the barriers to entry for ITV—in both cost & complexity
Function
BY
Maximizing information shared broadly
“How do I learn about ITV/EBIF/T2W-OCAP on digital cable?”
Providing access to resources
“Where can I find developer tools and test my app?”
Building a framework for learning, interaction & community on oedn.net

6. Ball State University
Center for Media Design, 2010
OEDN University Partners
Academic Partnerships
“Our role as an intermediary is to get students excited about the potential of digital
cable, show them the paths to development, testing and deployment – and connect them
with the resources necessary to build a career path. That has been our charter and
remains our focus going forward.”
Will Kreth -Sr. Director of Advanced Video Strategy, Time Warner
NYU ITP
TISCH School of the Arts 2009, 2010

7. OEDN University Partners
2010—a major milestone year for our Academic Partnerships
“Unique among the nation’s universities, this capability will allow us to take
concepts from whiteboards through authoring and consumer research to a
state of market readiness.”
Mike Bloxham, BSU’s Center for Media Design Director
In-Kind Sponsor S&T Installs
Initial E2E ITV Headend-Less
Configuration at Ball State
University, September 2010

8. Academic ITV Localized Software Development Capability
“We are pleased to contribute the Ensequence Create™ authoring
product to the OEDN AISDK for Ball State. By putting our products in the
hands of students, we are helping to provide access for up-and-coming
interactive television developers.”
-Aslam Khader
Chief Product Officer, Ensequence
In-Kind Sponsors
“S&T values the creative research activities of OEDN and its contribution
to the cable television industry, and we are pleased that with the donation of
our TSBroadcaster and engineering support, we are providing the next
generation of technologists with access to the best tools available.”
-David Cutts
Managing Director, S&T

9. Multiple Support
Forums & Social
Media
Discussion
Groups
Localized
Network -
Component
Vendors
Authoring
Tools
OEDN & In-Kind Sponsor Supported Localized Development
Environment
Create & Build:
Run & Test:
Forums - Information & Support:
Apps Development Cycle

10. Online Presence
OEDN Online
Average Time on site:
5min, 9sec.
(via Alexa.com)
5 Sites link into
OEDN.net including:
Java.net, ITVT and
CTAM

11. EBIF UA Specs
EBIF User Agent Specifications
In 2008, OEDN was the first developer website to publish all the
known specifications for EBIF User Agents (developed for digital cable) in
one place
 In 2011, OEDN will publish each vendor’s technical details on the cable
industry’s newest EBIF specifications—I06.

12. ITV Applications & Tutorials
Sample ITV Apps
OEDN is proud to host a free
Tru2Way / OCAP application—a
simple stop watch app. This Java
app is a utility for developers.
In addition, OEDN received three EBIF tutorials from Luxoft in 2010. The posted
tutorials include sample application code and links to source code downloads.
• Dynamic Content in EBIF Applications Using Two-Way Communications
• Complete EBIF Application Example Using Two-Way Communication
• Insert Characters Into Text Fields Using the Remote Control in EBIF Application

13. Academic Quick Start Guide
In May, 2010, OEDN published an
academic software kit Quick Start Guide,
offered as a free PDF download from
oedn.net.
OEDN’s Academic ITV Software
Development Kit-(AISDK) is comprised of
a framework for EBIF application
development & testing against industry
standard tools.Sample ‘Hello World’ EBIF application

14. Test Cases
Test Case Support Critical to Developers
Based on CableLabs’
“Well-Behaved Application
Guidelines” and written by
ITV experts – OEDN
Test Cases can help
developers put their
applications through a
variety of testing scenarios,
reducing the chances for
finding bugs later.

15. Social Media Activity
> Community Incubation & Development
> Marketing, Social Media & Brand Strategy
> Content Development & SEO
> Metrics, Tracking and Reporting
> Video Production and Multi-Platform Distribution
> Viewer Engagement and Membership Strategy
> Social Network Site Integration
Community Strategy
oedn.net …………..603 registered users
Twitter ……………..979 followers
LinkedIn……………495 members
Facebook ………….367 members

16. Marketing
Targeted Ad Campaigns
Targeted Facebook ad for oedn

17. 2010 Accomplishments
02/2010
NYU Twitter
Proof-of-
Concept App
03/2010
TVOT (TV of
Tomorrow)
Show - SF
04/2010
BSU C-SPAN
App Prototype
- Complete
05/2010
OEDN
Academic
Software Kit
Quick Start
Guide
Published/
C-SPAN App
demo’d at
NCTA Cable
Show 2010,
Los Angeles
09/2010
S&T and
additional
In-Kind
Sponsors’
Components
installed in
BSU Test Lab
for student
app
development
OEDN, University & Sponsor Partners

18. Ball State University Installation
Accomplishment
BALL STATE INSTALLATION: SUCCESS!
S&T on-site of BSU campus
performing installation
S&T & BSU Announce
acceptance testing completed
August 2010: EQUIPMENT STAGING
S&T readies & stages
equipment for shipping to
Muncie, IN
ADB & Zodiac contribute free
developer STB and EBIF UA
July 2010: PLANNING
S&T specifies all
critical components
Addresses Requirements to
support local EBIF testing

19. Events
TV of Tomorrow Show 2010
OEDN was a partner sponsor of the TV
of Tomorrow Show in March, 2010.
At the show, we hosted a panel on
“Academic Outreach: Planting Seeds
for the Future of Interactive TV App
Concept and Design.”

20. Events
We were pleased to host an exhibit at
the NCTA Cable Show 2010 in Los
Angeles from May 11-13. We had a
kiosk in the CableNET pavilion of the
show floor.
OEDN was proud to demo the
prototype C-SPAN EBIF application
from Ball State University at the OEDN
kiosk.
NCTA’s The Cable Show 2010

21. Sponsor Testimonials
“OEDN represents a collaborative effort to broadly socialize what it takes to
build applications for ITV. We are pleased to participate in this important
endeavor.”
-Rich Neill, SVP of Software Technology, Cablevision Systems
“Greater knowledge about development environments for innovative
interactive TV applications is the first step toward ubiquity, and Charter is
pleased to be part of this effort to stimulate interactive television app
development.”
-Doug Ike, VP of Advanced Video Engineering, Charter Communications
Platinum Sponsors Speak Out

22. Goals for 2011-2013
2011
Second
University
installation of localized
Dev & Test capability
2012
Additional
Universities
outfitted by In-Kind
Sponsors for localized Dev
& Test capabilities
Recruit Graduate
Students to work in
ETV programs within
MSOs
2013
Sponsor
Research
Projects
with top OEDN schools
around X-Platform apps,
User Experience, Social
TV and Advanced
Advertising apps
OEDN Three Year Plan