Read more in chapter on Policies for the Tourism Sharing Economy in OECD Tourism Trends and Policies 2016 and Highlights.

1. OECD TOURISM TRENDS AND POLICIES 2016
RE-THINKING POLICIES FOR THE
TOURISM SHARING ECONOMY

2. What is the ‘sharing economy’?
New marketplaces that allow services to be provided
on a peer-to-peer or shared usage basis
Sharing economy Collaborative economy
Participative economy Peer-to-peer economy

3. Snapshot of the tourism sharing economy
Accommodation
Dining
Transport
Travel services
ZIPBOB

4. Implications for the tourism economy
• Fast-paced growth of sharing economy is changing
the tourism landscape, driven by technological
advances and cultural shifts
• Business models vary – some closely mimic
traditional commercial activities, others are based
on users’ sense of community
• Services available are evolving, as platforms cater
to leisure and business travellers and co-operate
with sharing and traditional tourism actors

5. Opportunities to grow the tourism economy
• Expand consumer options, and grow the market
for tourism services
• Employ under-utilised assets and enable product
development, without significant investment
• Stimulate innovation and new entrepreneurship
opportunities
• Spread tourism to less visited areas
• Extend benefits of tourism to more people

6. Challenges for policy makers
• Consumer protection and regulatory frameworks
should be fit for purpose
• Competitive imbalances, with prospect of unfair
competition for traditional regulated businesses
• Taxation of sharing economy activities and impact
on tax revenues
• Labour market risks and protection for drivers,
hosts and other service providers
• Impact on local communities and public interest

7. Initial policy and industry responses
• Responses vary and are more likely to be taken at
local level – ‘wait and see’ approach common
• Review of rules and regulations e.g. Austria,
Australia, France, New Zealand
• Introduction of licensing and permit systems e.g.
Amsterdam, Madrid, Portland, Boston
• Direct engagement and promotion e.g. Israel, Korea
• Self-regulation, with platforms introducing quality
controls, standards and insurance systems

8. Striking the right balance – the path
forward for tourism policy
• Better understand how the sharing economy is
changing tourism and impacting economies
• Strengthen the strategic operating framework,
taking account of broader policy objectives and the
role of government in the marketplace
• Re-think policy incentives, to ensure decisions are
made in a creative, open and transparent way, with
the end-user in mind
• Modernise policy and regulatory approaches

9. OECD Tourism Trends and Policies 2016
Active Policies for Tourism
Tourism trends and policy priorities
Seamless transport to enhance the
visitor experience
Policies for the tourism sharing
economy
Country profiles for 50 countries
E-book available on OECD iLibrary (print
forthcoming 16 March 2016)
Data accessible on OECD.Stat
www.oecd.org/industry/tourism/
In co-operation with the
European Commission

10. OECD Tourism Trends and Policies 2016
Active Policies for Tourism
Tourism trends and policy priorities
Seamless transport to enhance the
visitor experience
Policies for the tourism sharing
economy
Country profiles for 50 countries
E-book available on OECD iLibrary (print
forthcoming 16 March 2016)
Data accessible on OECD.Stat
www.oecd.org/industry/tourism/
In co-operation with the
European Commission