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The key ingredients of training coaching and
mentoring for youth entrepreneurs
OECD Capacity Building Seminar
Supporting youth in entrepreneurship
22nd
-23rd
September 2014
Professor Robert Blackburn
Small Business Research Centre
Kingston University
http://business.kingston.ac.uk/sbrc
1
Objectives of presentation
• Stimulate thinking regarding training, coaching and
mentoring of youth entrepreneurs
• Reflect on previous interventions
• Help identify specific requirements for youth training
• What should be delivered?
• How can this be delivered effectively?
• Open up discussion: experiences and wider lessons
2
Contextualising youth enterprise
• Importance of understanding heterogeneity of youth
• Some are already doing it!
– Long-term attractiveness
– Enterprise spans all economic activities
• But most are not involved
– In work; education; unemployed
• A gap between entrepreneurial intentions and action
(eg. EuroFlashBarometer)
– Suggests ideas not been realised?
3
Eg. levels of entre -engagement by youth population
(Univ students, GUESSS data 2014)
4
The challenges
5
• Plethora of youth enterprise initiatives
– Local, national, international; 50+ years (eg. Young
Enterprise)
• But how successful have these been?
– Little systematic of evidence on what works
• But evidence on need to segmentation of market
• Implies targeted programmes and methods of
delivery
– How does this relate to youth entrepreneurship?
Stereotyping capabilities for youth entrepreneurship
• Enthusiasm and motivation
• Cultural context: socialisation, education
• Social & human capital?
• Financial capital?
• Hence, difference between entrepreneurial
intentions and action
• Demographics should influence content and
delivery methods
6
Career intentions: 5 yrs and immediately after studies
• Rise in interest in business ownership with time
7
Variations in career interest 5 yrs by gender
• Males more likely to be interested business ownership
8
Heterogeneity of ‘Youth’: influences on intentions
• Gender +ve males
• Age ~
• Experiences: cultural differences +ve parental
• Education levels +ve
• NEETs vs Education vs Employment
• Shown to influence intentions
= No ‘blueprint’ for content and delivery
9
And attendance on entrepreneurship courses (multi
response)
10
Design of youth entrepreneurship programmes
• Content and curriculum
• Focus on developing entrepreneurial mindsets
– Recognising and acting on an opportunity
• +ve association with levels of education
• Encourage attitudinal changes
– Learn by doing
– Experimentation
– Be prepared to accept failure and learn from it
– L(earning)=O(pportunity)+C(hallenge)+H(elp)+F(orgiveness)
11
Enhancing skills and competencies
• Enhance the means to practise entrepreneurship
– Raise youth’s ability to mobilise resources
– Fill gaps in youth’s social and financial capital
• Fit with specific contexts and demographics
– What is needed? What are the specific challenges?
• Identify wider cultural and social networks
– Importance of socio-economic-cultural contexts
– eg. Females, minority groups, low-income, high income
localities
12
Trends in learning in small firms: 1980s-2000s
13
Behaviour – the person
Whole person development –
what should the entrepreneur
know? (eg. traits) Is there a recipe
to be taught? - 1980s
Competences – the tasks
What the entrepreneur should be
able to do? What can they do?
Output based functional analysis -
1990s
Manager in role
Focused within the organisation
and their community. Tacit
understandings, input of others;
group learning Current
Manager in role – the situated
learner
Focused on individuals in context
and their ability to critically
reflect- situated learning 2000s
Components of effective entrepreneurship
• Knowledge and professional practice:
– eg. Competency development finance
• Skills and attitudes: behavioural
– eg. leadership technical
• Meta-qualities:
– ability to reflect on self-knowledge, collect new
knowledge
• We can i/d components but how delivered?
14
Types of learning approaches
• Traditional ways of information transfer
– Classroom; distance learning; self-study
• Behavioural development- human capital
– Role plays; problem solving
• Meta-qualities
– Action learning sets; learning to learn; i/d self-
weaknesses
• Many learning theories:
– But need to i/d relevant balance of above
15
Typical programme content
16
Tacit learning through engagement with peers &
networks
• Partnership involvement: meet with financiers,
banks, landlords, incubators, trade and professional
organisations
• Mentoring with peers
– Importance of meeting and learning from peers
• Face-to-face interaction effective
• Delivery – context specific. egs.
• Need to connect youth with knowledge networks
17
Summary
• Need to identify specific requirements of youth entrepreneurs
• Tailor programmes according to
– Needs within a context (eg. current labour mkt position)
– Outcomes of intervention
• Encourage use of real examples from peers
– Curriculum content; method of delivery
– But link with learning theories and prior experiences
• Monitoring and evaluation
– Ongoing
– Reflective
• Feed into new programmes to increase efficacy
18
Thank you
Robert Blackburn
r.blackburn@kingston.ac.uk
http://business.kingston.ac.uk/robertblackburn
19

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The Key ingredients of training coaching and monitoring for Youth Entrepreneurs

  • 1. The key ingredients of training coaching and mentoring for youth entrepreneurs OECD Capacity Building Seminar Supporting youth in entrepreneurship 22nd -23rd September 2014 Professor Robert Blackburn Small Business Research Centre Kingston University http://business.kingston.ac.uk/sbrc 1
  • 2. Objectives of presentation • Stimulate thinking regarding training, coaching and mentoring of youth entrepreneurs • Reflect on previous interventions • Help identify specific requirements for youth training • What should be delivered? • How can this be delivered effectively? • Open up discussion: experiences and wider lessons 2
  • 3. Contextualising youth enterprise • Importance of understanding heterogeneity of youth • Some are already doing it! – Long-term attractiveness – Enterprise spans all economic activities • But most are not involved – In work; education; unemployed • A gap between entrepreneurial intentions and action (eg. EuroFlashBarometer) – Suggests ideas not been realised? 3
  • 4. Eg. levels of entre -engagement by youth population (Univ students, GUESSS data 2014) 4
  • 5. The challenges 5 • Plethora of youth enterprise initiatives – Local, national, international; 50+ years (eg. Young Enterprise) • But how successful have these been? – Little systematic of evidence on what works • But evidence on need to segmentation of market • Implies targeted programmes and methods of delivery – How does this relate to youth entrepreneurship?
  • 6. Stereotyping capabilities for youth entrepreneurship • Enthusiasm and motivation • Cultural context: socialisation, education • Social & human capital? • Financial capital? • Hence, difference between entrepreneurial intentions and action • Demographics should influence content and delivery methods 6
  • 7. Career intentions: 5 yrs and immediately after studies • Rise in interest in business ownership with time 7
  • 8. Variations in career interest 5 yrs by gender • Males more likely to be interested business ownership 8
  • 9. Heterogeneity of ‘Youth’: influences on intentions • Gender +ve males • Age ~ • Experiences: cultural differences +ve parental • Education levels +ve • NEETs vs Education vs Employment • Shown to influence intentions = No ‘blueprint’ for content and delivery 9
  • 10. And attendance on entrepreneurship courses (multi response) 10
  • 11. Design of youth entrepreneurship programmes • Content and curriculum • Focus on developing entrepreneurial mindsets – Recognising and acting on an opportunity • +ve association with levels of education • Encourage attitudinal changes – Learn by doing – Experimentation – Be prepared to accept failure and learn from it – L(earning)=O(pportunity)+C(hallenge)+H(elp)+F(orgiveness) 11
  • 12. Enhancing skills and competencies • Enhance the means to practise entrepreneurship – Raise youth’s ability to mobilise resources – Fill gaps in youth’s social and financial capital • Fit with specific contexts and demographics – What is needed? What are the specific challenges? • Identify wider cultural and social networks – Importance of socio-economic-cultural contexts – eg. Females, minority groups, low-income, high income localities 12
  • 13. Trends in learning in small firms: 1980s-2000s 13 Behaviour – the person Whole person development – what should the entrepreneur know? (eg. traits) Is there a recipe to be taught? - 1980s Competences – the tasks What the entrepreneur should be able to do? What can they do? Output based functional analysis - 1990s Manager in role Focused within the organisation and their community. Tacit understandings, input of others; group learning Current Manager in role – the situated learner Focused on individuals in context and their ability to critically reflect- situated learning 2000s
  • 14. Components of effective entrepreneurship • Knowledge and professional practice: – eg. Competency development finance • Skills and attitudes: behavioural – eg. leadership technical • Meta-qualities: – ability to reflect on self-knowledge, collect new knowledge • We can i/d components but how delivered? 14
  • 15. Types of learning approaches • Traditional ways of information transfer – Classroom; distance learning; self-study • Behavioural development- human capital – Role plays; problem solving • Meta-qualities – Action learning sets; learning to learn; i/d self- weaknesses • Many learning theories: – But need to i/d relevant balance of above 15
  • 17. Tacit learning through engagement with peers & networks • Partnership involvement: meet with financiers, banks, landlords, incubators, trade and professional organisations • Mentoring with peers – Importance of meeting and learning from peers • Face-to-face interaction effective • Delivery – context specific. egs. • Need to connect youth with knowledge networks 17
  • 18. Summary • Need to identify specific requirements of youth entrepreneurs • Tailor programmes according to – Needs within a context (eg. current labour mkt position) – Outcomes of intervention • Encourage use of real examples from peers – Curriculum content; method of delivery – But link with learning theories and prior experiences • Monitoring and evaluation – Ongoing – Reflective • Feed into new programmes to increase efficacy 18