This document lists the 10 coolest companies to work for based in New York City in 2015. It provides a brief overview of each company's culture, benefits, employee recognition programs, and what employees say makes them great places to work. Some of the companies highlighted include American Express, Conductor, Crowdtap, Goldman Sachs, KPMG, NewsCred, Squarespace, Teach For America, Yext, and Yodle. Common themes across companies include flexible work schedules, training and career development opportunities, community involvement, and efforts to promote teamwork, creativity, and fun company cultures.

1. 2015
NEW YORKNEW YORK
COOLEST
COMPANY
- TOP 10 COOLEST -
COMPANIES TO WORK FOR
BASED IN NEW YORK CITY

2. 2015
Powered by:
NEW YORKNEW YORK
COOLEST
COMPANY
The Big Apple. The Capital of the
World. The City the Never Sleeps. As
one of the major cities in the world,
New York City is home to big
businesses, dozens of industries and
an influx of people and cultures from
around the world. With a unique
workforce, companies, both big and
small, take advantage with distinct
company culture and employee
recognition. These tactics in turn
help employees feel empowered and
valuable, which results in great work.

3. BELOW ARE THE 10 COOLEST COMPANIES
TO WORK FOR IN NEW YORK CITY.
Which we selected with our research partners at Great Rated!™, the
workplace review site from Great Place to Work®.
American Express
Conductor Inc
Crowdtap
Goldman Sachs
KPMG LLP
NewsCred
Squarespace
Teach For America
Yext
Yodle

4. AMERICAN EXPRESS
“The benefits and the positive attitude of the company and how they treat their
employees is what makes them stand above any other company I have ever worked for!”
AMERICAN EXPRESS
“The benefits and the positive attitude of the company and how they treat their
employees is what makes them stand above any other company I have ever worked for!”

5. The financial giant provides many products and services to consumers, and small,
mid-size and large corporations. With over 50,000 workers worldwide, American
Express values employees’ well-being and work-life balance, and offer their employees
benefits such as, Healthy Living wellness centers, access to work-life consultants,
flexible working options and subsidized public transportation. In addition, personal and
professional growth for employees is very much embedded in the company culture.
American Express offers career coaching, mentoring, and 16 Employee Networks that
range from the Women’s Interest Network to PRIDE, for LGBT - employees and allies. As
for recognition, American Express enables employees around the world to celebrate
great work of colleagues with RewardBlue animated thank yous or monetary awards,
and employee appreciation celebrations.
In addition, American Express is also active in the communities they encompass. Its
Community Service program includes matching employee donations to charities, flexibility
to volunteer on company time, free family access to arts and cultural institutions, and
participating in local community service projects. By giving back, American Express hopes
to spread their friendly company culture to those they serve. As one employee puts it,
“The benefits and the positive attitude of the company and how they treat their
employees is what makes them stand above any other company I have ever worked for!”

6. CONDUCTOR INC
“Employees are given a lot of responsibility no matter what their title and tenure. It is not
uncommon to see individual contributors given full control over a project that has direct
impact on the company’s bottom line. You can’t get this in a larger company.”

7. Founded in 2010, Conductor is a marketing technology company that helps large
corporations, like FedEx, increase their web presence through “unpaid” channels. Though
small, the employees at Conductor work hard and dive right into the work. One employee
explains, “Employees are given a lot of responsibility no matter what their title and
tenure. It is not uncommon to see individual contributors given full control over a
project that has direct impact on the company’s bottom line. You can’t get this in a
larger company.” Company culture revolves around employee networking and engagement.
This can be seen through activities such as casino nights, karaoke, barbecues, trivia
nights, soccer and basketball teams as well as happy hour. Furthermore, as part of
employee recognition, Conductor recognizes employees that have been with the
company since its beginning, with the Sharing the Wealth program, that not only gives
these original employees “co-founder” titles, but also receive the founders’ shares of
Conductor Common Stock.
Also, a big part of Conductor culture is the open communication and transparency.
According to Great Rated!’s review, nearly all of the employees, 98%, feel their leaders
are approachable and easy to talk with. In addition, 96% say management keeps them
informed about important issues and changes. These elements of Conductor help make
the company become a leader in their industry.

8. CROWDTAP
“We’re a flat structure in that we don’t have titles, we have responsibilities, and anyone
can wish to take on a responsibility and take ownership of a piece of the product. This is
very unique because in every other company I’ve worked with, I’ve always been a link in
the reporting chain of command.”

9. The marketing technology company helps Fortune 500 brand clients empower real
people to inform, inspire, and strengthen their marketing through its People-Powered
Marketing Platform. Employee recognition ranges from fun outings like summertime
trips to the beach to regular team dinners. The unique management style within its
technology team (no titles) allows for employee career growth in the industry and the
chance to move between departments. One employee explains, “We’re a flat structure
in that we don’t have titles, we have responsibilities, and anyone can wish to take on a
responsibility and take ownership of a piece of the product. This is very unique
because in every other company I’ve worked with, I’ve always been a link in the
reporting chain of command.”
In addition, this corporate freedom allows employees to show their creative side at Crowdtap
events. The Annual Hack-a-thon event allows employees to team up and work on
projects they are passionate about without any company restrictions. Winning teams
receive bragging rights and special prizes. Events like this guarantee that Crowdtap
employees feel comfortable sharing their ideas and encouraging co-workers to produce
great work.

10. GOLDMAN SACHS
“I believe the GS culture really helps to make the firm a great place to work. The people are
extremely intelligent and highly driven. For the most part, they are very team-focused and
understand that for the firm to succeed, teams, not just individuals, must succeed. To this end,
co-workers are willing to help and do whatever is needed to accomplish the team’s goals.”

11. The global investment banking, securities and investment management firm provides financial
services to a substantial and diversified client base that includes corporations, financial
institutions, governments and high-net-worth individuals. Though their employee base is over
34,000, Goldman Sachs works hard to create a supportive and inspiring work culture. From fun,
monthly cultural celebrations to local outings, Goldman Sachs brings a sense of unity and
teamwork. As one employee explains, “I believe the GS culture really helps to make the firm
a great place to work. The people are extremely intelligent and highly driven. For the
most part, they are very team-focused and understand that for the firm to succeed,
teams, not just individuals, must succeed. To this end, co-workers are willing to help and
do whatever is needed to accomplish the team’s goals.” Part of this success also comes from
Goldman Sachs commitment to helping their employees maximize their performance and
potential by offering training and other learning and development programs, such as Talks@GS, a
speaker series that offers employees opportunities to learn more about some of the major issues
shaping the world today.
In addition, Goldman Sachs gives back to its community in many ways. Employees receive one day
of paid time to volunteer a year and in 2014, Goldman Sachs committed more than $185 million to
philanthropic endeavors, including engagement through the Goldman Sachs Gives program (GS
Gives) and expanding 10,000 Women and 10,000 Small Businesses to include new academic and
non-profit partners. GS Gives also allows partners at the firm to recommend grants to non-profit
organizations, and has granted over $867 million to various organizations since 2010. All and all, the
hard work achieved at Goldman Sachs would not be possible without the motivated employees.

12. KPMG LLP
“The people make KPMG a great place to work. It’s some of the brightest minds working
together to accomplish tasks and goals. We’re all in it together, constantly helping one
another grow in our knowledge and abilities to handle complex accounting tasks. I’ve
found mentors, traveled to different places, experienced a wide breadth of industries.”

13. With over 27,000 employees across the U.S., this Big 4 accounting firm unites
employees through training and career growth. For instance, the KPMG Business School
allows for employees to be trained on technical, business and leadership topics.
Employees looking to branch out from their team can participate in job rotations or
relocate within the United States or globally. Mentors are always on hand thanks to a
national database. This helps the employees feel value and appreciation. “The people
make KPMG a great place to work. It’s some of the brightest minds working together
to accomplish tasks and goals. We’re all in it together, constantly helping one another
grow in our knowledge and abilities to handle complex accounting tasks. I’ve found
mentors, traveled to different places, experienced a wide breadth of industries.”
As for recognition employees can receive spot awards for great work, and the firm hosts
fun social events like summer barbecues and visits to the Bronx Zoo. In addition, KPMG
encourages its people to get involved in community service and provides each person
with 12 hours of paid time to volunteer per year. The firm also encourages people to
recognize and celebrate the higher purpose behind what they do and provides avenues
for people to share their stories about how their work makes a positive impact on
clients and the community, through videos and interactive social media campaigns. This
helps encourage employees and demonstrates the great work they are doing at KPMG.

14. NEWSCRED
“We each have an opportunity to showcase our work and inform the team of important projects.
Not only does this ensure open communication among the organization, but it’s a great
opportunity to get recognized.”

15. Founded in 2008, NewCred’s cutting-edge marketing technology empowers brands to
transform the way they connect with people, build brand love, and power the entire
customer experience. In the same way NewsCred is dedicated to its customers,
NewsCred is also passionate about the employees that are essential to its continued
success so it’s important that the company maintains a fun and inspirational
atmosphere where employees can be their own boss, yet can rely on a friendly and
supportive team. According to Great Rated!’s review, 97% of employees say they often
or almost always enjoy their colleagues and find their workplace to be fun and
cooperative. Perks include: ping pong tables, free snacks and beverages, regularly
catered meals and happy hours every Thursday with locally brewed beer. NewsCred also
helps employees grow within the company through company-created workshops and
ongoing career training through partnerships with educational companies.
Employee recognition is heavily focused on peer-to-peer recognition. As one employee
explains, “We each have an opportunity to showcase our work and inform the team of
important projects. Not only does this ensure open communication among the
organization, but it’s a great opportunity to get recognized.” These “Demo Days” also
allow senior management to make announcements and recognize and celebrate those
employees who have gone the extra mile. NewsCred honors an employee’s work/life
balance and is on the fast track towards success in the digital marketing industry.

16. SQUARESPACE
“lots of opportunities to learn. [Squarespace provides a] Transparent structure with
great learning resources (people, workshops, software programs and free information).”

17. As one of the leaders in website publishing services, Squarespace provides creative
tools for anyone to put their ideas online in a beautiful way. Creativity runs through the
company's veins, and Squarespace helps employees work to their potential through
training and mentorship. Programs include over 80 hours of annual training for full-time
staff, Leadership Labs for managers and team leads, and Hack Weeks during which
employees abandon their usual tasks for a week to work on something creative and fun.
Furthermore, Squarespace employees are not afraid to bounce ideas off of one another
and present them to all levels of the company. As one employee explains, there are “lots
of opportunities to learn. [Squarespace provides a] Transparent structure with great
learning resources (people, workshops, software programs and free information).”
Squarespace employees also enjoy a fun office environment with free daily lunch,
PlayStations, scavenger hunts and other seasonal outings for team development. The
“no doors” office layout helps employees network and build strong relationships with
each other, and extends to all parts of the org – the CEO and other members of the
executive team don’t have corner offices. Leaving the corporate norm behind helps
Squarespace break more boundaries in their industry.
In addition, employees at Squarespace enjoy unlimited vacation days and flexibility in
their work schedule, working either in the office or at home. All in all, Squarespace cares
less about titles and business cards and more about creating an environment where
employees can concentrate on developing more innovative solutions for their customers.

18. TEACH FOR AMERICA
“This isn’t just a place to work, but a place to become a better person for your
community and yourself. My time working here has been the greatest professional
development I could ever imagine.”

19. Encompassing a diverse staff that is motivated by improving education in communities,
Teach For America is a nonprofit organization that recruits and trains college graduates
and professionals to teach for at least two years in high-need public schools around the
country. Employee training is a top priority for Teach For America, as they provide
one-on-one mentorship and feedback for staff members looking to get into leadership
roles. Furthermore, Teach For America recognizes their hard working staff through
creative celebrations, such as an annual “Share the Love” campaign, recipe swaps and
March Madness Brackets, as well as activities like afternoon yoga classes in some of
their 50 regions.
In addition, Teach For America is very involved in the communities they serve, this
includes local toy drives, donating old computers, gadgets and other electronic items to
those in need. Most importantly, according to Great Rated!’s review, 88% of employees
report that they often or almost always carry meaningful responsibilities within the
organization and are proud of their accomplishments, community impact and the
company’s reputation in the world.
As one employee sums up their experience: “This isn’t just a place to work, but a place
to become a better person for your community and yourself. My time working here
has been the greatest professional development I could ever imagine.”

20. YEXT
“Yext expects a lot from its employees (like deploying code changes to production on
their first day), but gives them great resources to help them succeed (like mentors when
people start or training opportunities). Our interns also get to contribute more and learn
more than at any internship I’ve heard of.”

21. Yext’s software lets companies manage their digital presence in online maps, directories
and apps. Over 400,000 businesses make millions of monthly updates across 90+
exclusive global partners, making Yext the global market leader. Because of the
innovative industry, Yext encourages its employees to take advantage of group training
opportunities and attend industry conferences. As one employee explains, “Yext
expects a lot from its employees (like deploying code changes to production on their
first day), but gives them great resources to help them succeed (like mentors when
people start or training opportunities). Our interns also get to contribute more and
learn more than at any internship I’ve heard of.”
Moreover, Yext creates a fun and united culture through perks and programs such as
happy hours, free lunch and dinner every day, unlimited vacation, and weekly
“Manifesto” meetings, a company-wide meeting led by the executive team where
different departments showcase new products and initiatives via live demos. During
Manifesto employees are allowed to ask any questions to the CEO, which provides
unique company transparency. Yext takes great pride in promoting a collaborative
environment, where each employee has meaningful responsibility, is encouraged to take
initiative, and is provided with every opportunity to excel in their career. As another
employee notes, “From entry level up to executive, everyone has a say and can make an
impact on the direction of the company. We are laid back but get stuff done, and when
you have smart, happy people working together, that's when you produce some
incredible things."

22. YODLE
“Everything you do is recognized daily. Tons of positive reinforcement for making a sale
or doing well. They are always striving for you to get better every day and for your
development as a professional and a person.”

23. Yodle helps 50,000+ local business owners find and keep their customers through the
company’s online marketing products, and knows the importance of great company
culture and employee appreciation. The New York headquarters blend fun and
professionalism, with open office space, music playing, gongs to be rung when someone
makes a significant accomplishment and more. Yodle just moved into an expansive new
office with a lot of natural light, areas for open collaboration, and gorgeous views of
New York City landmarks like the Freedom Tower and the Hudson River. Yodle
recognizes their employees through official employee recognition programs like the
Yodle Stars and President’s Club, as well as fun outings, happy hours, luncheons and
daily peer-to-peer recognition. One employee describes, “Everything you do is
recognized daily. Tons of positive reinforcement for making a sale or doing well. They
are always striving for you to get better every day and for your development as a
professional and a person.” Yodle cares about career growth and offers their
employees tuition assistance on courses and leadership development training programs.
In addition, Yodle gives back to the community through initiatives organized by the
IDEA (interdepartmental events and activities) committee. There, employees can
participate in community activities such as New York Cares Day and City Harvest’s
annual Skip Lunch fundraiser. According to Great Rated!’s review, 80% of employees
agreed with the statement, “I feel good about the ways we contribute to the
community.” Overall, Yodle creates a “team feel” environment where employees are
comfortable sharing ideas and learning from each other.

24. 2015
NEW YORKNEW YORK
COOLEST
COMPANY
As you can see, company culture, community service, employee engagement, and
recognition can be shown in many different ways. And we think you’ll agree each of
these companies are pretty cool.
Created in 2013, the Coolest Companies to Work For award establishes public recognition
of companies that provide exceptional work environments. To select this year’s winners
in New York City, O.C. Tanner partnered with Great Rated! to survey almost 20,000
employees in order to identify the 10 companies where employees’ leaders are most
trustworthy, their colleagues are exceptional and people do work they are proud of.
LEARN MORE ABOUT EMPLOYEE ENGAGEMENT AND WORKPLACE REVIEWS