Apakah itu pemasaran digital & bagaimana mengunnakan pemasaran digital untuk mulakan bisnes online tahun 2020?

1. PEMASARAN
DIGITAL
Asas Peniagaan Era COVID-19
Ahad, 14 Jun 2020

2. ARINAH ZAINORDIN
▸ Pengalaman dalam marketing: 7 tahun
▸ Bermula sebagai Marketing Exec di Imanshoppe pada
Oct 2012
▸ Sekarang: Marketing Manager di Iman Shoppe Bookstore
Sdn. Bhd.
▸ Professional Certificate in New Media Marketing &
Branding at Federation University, Australia in 2015
▸ Digital Marketing Course at MaGIC (Malaysian Global
Innovation & Creativity Centre) in 2016

6. APA ITU
“MARKETING”?

8. MARKETING VS DESIGNER

9. the action or business of
promoting and selling products
or services, including market
research and advertising.

10. In marketing,
always think in
funnel/customer journey.

12. 3 PHRASES IN CUSTOMER JOURNEY
Phase Status Goal
Before Prospect Get them to know you &
indicate interest
During Lead Get them to like you and buy
from you for the first time
After Customer Get the to trust you, buy from
you regularly and refer others

13. CUSTOMER JOURNEY OF MCDONALD
BEFORE

14. CUSTOMER JOURNEY OF MCDONALD
DURING
“Orang buat keputusan
untuk beli sebab EMOSI
bukan sebab logik.”
- Marketers satu dunia

15. CUSTOMER JOURNEY OF MCDONALD
DURING
“Orang buat keputusan
untuk beli sebab EMOSI
bukan sebab logik.” -
Marketers satu dunia
Kenapa nak beli di McDonald?
• Convenience
• Cepat
• Kenyang

16. CUSTOMER JOURNEY OF MCDONALD
AFTER
• Customer experience
• Word of mouth
• Brand Loyalty

19. CUSTOMER JOURNEY OF IMAN
Recommend oleh
kawan/naqibah
Baca buku IMAN
- Ada org kasi
- 1st touch point
Follow social media IMAN
- 2nd touch point
Beli online
- 3rd touch point
Drop by kedai @ Serdang
- 4th touch point
Join event IMAN
- 5th touch point
Subscribe to IMAN’s newsletter
- 6th touch point

22. Social Media
main peranan
besar dalam
Growth IMAN

23. 5-6 years of process in
nurturing relationship with our customers.

24. Soalan Basic
1. Apa beza Instagram & Facebook?
2. Perlu ke ada Twitter?
3. Apa pula beza Twitter dan Instagram?
4. Kalau ada LinkedIn, guna untuk cari kerja je ke?
5. Tik Tok apa pula???

25. Setiap social media
platform ada warganya.
Respect them.

26. Where the world goes to mingle
• Audience: 30-60 years old
• Share beneficial & valuable post
• Mix it up: photos, video & text
• One post a day.
• High engagement : 1 - 3 pm
Facebook

27. Short & Sweet
• Audience: 20-40 years old
• Limit the post to 280 characters
• Share quotes, one-liners &
observations about trends, topics &
news events.
• Content-rich articles, videos & blog
• Very fast than Facebook
• Personalize topics (tech, cars, sport)
Twitter

28. Bahasa Twitter
1. Retweet & Likes
2. Thread
3. Hashtag (#)
4. Trending Topics
5. Twitter Handle @

30. Business epicentre of social media
• Professional networking
• Profile is essential
• Talk about your expertise
• Endorse your colleagues
• Give recommendations
• Take an online class, hire
freelancer, join a group
LinkedIn

32. Sharing photos and videos from a smartphone
• Audience: 18-35 years old
• Beautiful photos & interesting
caption
• Stories - only for 24 hours
• IG Live, Highlights
• Banyak sangat, baca sini terus:
https://www.hubspot.com/
instagram-marketing
Instagram

34. Karaoke for the digital age
• Formerly known as musical.ly
• Audience: 15-24 years old
• Videos are up to 15-seconds
long, although you can create
and share 60-second Stories-
type videos.
• Like Twitter, but in video version
Tik Tok

35. Content Ideas:
• Challenges
• Process
• Cooking
• Tips

36. Next Steps
• Sign up and make your profile information complete & compelling
• Spend time looking who are leaders in their field (local & international)
- What kind of contents do they share
- How do they engage with their followers
• Connect with people you know first before reaching out to strangers
- Nurture relationships
• Consistent posting. Enjoy the process.

38. Gail Z. Martin
“In order to be successful on social media,
you’ll need both a plan & platform.”

39. Plan
• Laying out a roadmap
• Determine what to say and to
whom
• How to measure success
• What action intend to take to
achieve your goals
• Foundation to build your online
credibility
• Establishes and reinforce your
expertise
• Cumulative impact of your
contents and social media
interactions
Platform
Both must work together in harmony, supporting and strengthening each other

40. Seth Godin, sethgodin.com
“Build it, and they will come” only works in the movies.
Social Media is a “build it, nurture it, engage them, and
they may come and stay.”

42. • Saya tak pandai tangkap gambar
• Saya ni bukannya penulis…
• Siapakah saya ni…

43. Great Contents Matter
Lepak Bersama IMAN 2019

44. • Saya tak pandai tangkap gambar
• Saya ni bukannya penulis…
• Siapakah saya ni…
TO
• I find it very useful, I must share with others
• How I can improve?
• Get out of my comfort zone

45. Want to learn more about Digital Marketing?
https://twitter.com/ArinahZainordin/status/1265850624802881536?s=20

46. @arinahzainordin
Arinah Zainordin