1. NuRelm, Inc. Evaluating Your Business Website What Makes a Website Work? NuRelm E-Business Software [email_address] NuRelm, NuContent and Osmosis are trademarks of NuRelm, Inc. © 2010 NuRelm, Inc. All Rights Reserved

3. Who We Are NuRelm's niche is providing user-driven, interactive websites that are easily editable by non-technical marketing department staff or small business owners.

6. Part I: Foundations Your Site!

17. Part II: The Grand Scheme

19. But What IS Online Marketing again? Step 1: Find Me! (alternate title: Looking For Love In All the Right Places) ‏ Big search engines Social networking Articles / press Paid listings Membership organizations Local search listings Your Site!

20. But What IS Online Marketing again? You must have a site that works and that does what a client wants, but once that’s in place, GOOD CONTENT is what will usually bring them back. Social Media is a great way to provide good content on a regular basis. Step 2: Come Back! (alternate title: Hold Me) ‏ Good structure GOOD CONTENT Good functionality

21. But What IS Online Marketing again? You must have a site that works and that does what a client wants, but once that’s in place, GOOD CONTENT is what will usually bring them back. Good structure GOOD CONTENT Good functionality Step 3: Do What I Want! (alternate title… oh, never mind) ‏

22. Find Me: Search Engines Indexing Search Engines (spiders) use software to search almost every site on the entire Internet, each has its own private algorithms for ranking sites. Subject Directories are categorized lists of Web sites built by humans, not software. Not nearly as big as spider-built search tools.

24. Find Me: Search Engines From a 2007 article on www.infovis-wiki.net Ok, this is weird, but ... Smileys = Websites Fingers = Links Big = High PageRank Got it?

25. Definition Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction , using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). -Wikipedia, 2009

27. Find Me: Social Media To be honest, I don't even know what ALL of these are. But I know the big ones. Grab an “AddThis” button from www.addthis.com Do you have kids? Ask them about these sites.

28. Communication: The Old Days Traditional Media

29. Communication: Today Traditional Media Electronic Social Media

30. Your Web Traffic Strategy: Overview The passenger (your content) ‏ Social Networking Social Bookmarking RSS Feeds Blog Contributions Microblogging Local Search Directories Organic Search Search Directories Blog or Website Paid Search

31. Part III: Examples

36. Blogs: Example

40. RSS: What does it do? RSS Reader CNN Feed Tech Soup Feed MSNBC Feed …

41. RSS: An example

45. Microblogging Definition : A form of multimedia blogging that allows users to send brief text updates, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including text messaging, instant messaging, E-mail, digital audio or the web. -Wikipedia, 2009 Good For: Promoting events, press releases, special offers, and breaking news. Examples : Twitter, Facebook, identi.ca, Jaiku

47. Social Networking Definition : Focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services. Good For: Extending network, find leads, build partnerships and staying up to date within business community. Examples: LinkedIn, Facebook, Plaxo

50. Social Bookmarking Definition: A method for Internet users to share, organize, search, and manage bookmarks of web resources. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them. -Wikipedia, 2009 Good For: Viral marketing Examples: Del.icio.us, Digg, Reddit

52. Part IV: Implementation

55. Example Social Media Marketing Strategy: Prepare Your Internet expert … unpaid marketing intern (Ace) ‏ Make a list of related blogs and set them up in an RSS reader. Review each week for articles that your staff could respond to. Build up a list of followers and followed. Only “tweet” interesting things, such as links to excellent articles related to your field, or relevant news stories. You’ll use this to market your own articles. Excellent for sales person networking, but also a great way to create links to your site. Everyone in the office should have an account. Sign up, and regularly recommend good, relevant sites. You’ll use this to recommend your own when the time comes. Everyone in the office should get an account.

56. Example Social Media Marketing Strategy: Launch! Ace has set up your new blog, collected witty, informative articles from the staff, gotten everything ready, and now you launch it! Pick an article and talk it up … Twitter, Facebook, links on LinkedIn, thumbs up on Stumble and anything else. Remember, more links not only provide traffic via the links, they make your search rankings go up. Get creative. There are a lot of high-traffic sites where you can place a high-traffic link. For example, projects.metafilter.com is a great place to not only get feedback on your new blog, but to get traffic.

58. Monitor your progress: Example

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