SaaS for startups

1. About Me
Co-Founder, CEO Appknox
• Always wanted to drive things myself
• Joined a startup right after college
• Started first startup in 2013, an end mile logistic company
• Failed due to less demand
• Started another startup where focused a lot on Product
• Business Development is critical and one should do a thorough
study of market.
• Co-founders play a vital role
B. Tech, KIIT University

2. - Michael Dell
“Security has just got to be part of what you do every single day”

3. About Us
Our mission is to make the entire mobile ecosystem
safe & secure for everyone.
Appknox helps developers & enterprises to uncover & fix security loopholes
with a combination of System + Human approach.
Are trusted by Businesses:

4. Winner – Hot 100 Tech Awards #1 Mobile Startup 2014
Most Promising New CompanyMost Innovative Product Company
Awards & Recognitions
Top 10 Startups to Watchout For
Top Enterprise Startup to
Watchout For in 2015

5. Journey
• Started in Jan 2014
• Selected at JFDI(Singapore based Incubator) March
2014
• Microsoft Ventures August 2014
• Closed our first sales in Dec 2014
• Got on board first 10 clients Mar 2015
• September Raised 750K USD
• December 2015 - Reached 100K USD ARR
• Mar 2016 - Reached 20K USD MRR

6. Obstacles and Pitfalls
• Figuring out right business model for product
• Creating Awareness for niche offering
• Categorising target segment
• Brand awareness ( Competing against IBM’s and HP’s )
• Building Team
• Ensuring product quality

7. Current Status
• Business Model up and evolving
• Appknox is one of the pioneers in mobile security in
APAC
• Working with all major Payment wallets in India
• Team of 17 Members
• Targeting ARR of 1M USD by December
• Working with 40+ Businesses in India and SEA

8. Lessons Learned
• Never offer your product for free
• SAAS is about product, it has to constantly evolve
• Happy customer is most important metric
• Hire slowly but steadily
• SAAS is tough and experiments may prove expensive
so make sure you have plan B
• Celebrate your victories (Positiveness and inspires goal
setting attitude)

9. Questions??