No Elevators Day is an open activation event organised by the International Sport and Culture Association (ISCA), a global umbrella association for organisations working within the field of sport for all, recreational sports and physical activity. Established in 1995, ISCA works with almost 290 member organisations, international NGOs and public and private stakeholders to create a network of physical activity promoters and specific actions that get citizens moving. With over 40 million individual members from 89 countries on five continents, ISCA’s members represent a diverse group of people active within grassroots sport, youth and cultural activities. In 2012, ISCA launched the NowWeMOVE campaign with an overall objective to raise awareness of the benefits of sport and physical activity among citizens, to promote opportunities to be active, and to enable sustainable and innovative capacity building for providers of physical activity initiatives. Its activities have helped millions of people to “find their move”. No Elevators Day is a worldwide event that shares how people use the stairs instead of elevators and escalators as a fun and healthy way to add some physical activity to their day. We invite you to celebrate the 8th edition of No Elevators Day and we encourage you to think of the stairs as an appealing, fun and useful tool to #FindYourMOVE and join us to spread the word and invite people to share their ideas on how to #UseTheStairs. So, how you can join in on 27 April 2022? It’s easy! Simply use the stairs to #FindYourMOVE and share your moves with us in pictures and/or videos with the two campaign hashtags #UseTheStairs and #NoElevatorsDay. The Communications Guide will help you to promote and speak about your #NoElevatorsDay online and offline. Be a role model and demonstrate that being physically active is as easy as taking the stairs and encourage people to join in.

1. COMMUNICATIONS GUIDE

2. #UseTheStairs
EVERY
STEP
COUNTS!
> Overview
> Why this guide
> Basic Process
> Potential Supporters
> Involving Influencers
> Why this guide
> Resources
> How to promote No Elevators Day
Before, during and after
> Talk about No Elevators Day on
Facebook, Twitter, Instagram and LinkedIn
Table of contents

3. By joining in - or stepping up for the cause of movement - as an
organiser of a No Elevators Day event, you will be involved in a
global volunteering celebration that encourages people to
climb away from sedentary behaviour and to step into a
healthy life by being active at any moment during the day.
Because doing some physical activity is better than doing none.
It is important to highlight the fact that the size and dimension of
your No Elevators Day event totally depends on your needs
and ambitions, and can range from simply taking the stairs and
sharing your photo on social media to organising a flagship
event in an iconic building in your city, with press and local
celebrities in attendance.
OVERVIEW

4. Promote and speak about #NoElevatorsDay online and offline:
#BeActive on social media, create and share your event, give
reasons for people to climb the stairs, invite your friends and
colleagues, etc.
Be a Role Model and demonstrate that being physically active is as
easy as taking the stairs and encourage people to join!
This communications guide will give you inspiration for promoting
your event and the associated campaign in a creative way. Get new
partners on board, reach more people and connect your efforts to a
bigger movement that is fighting the physical inactivity crisis.
Generate positive PR and visibility for your organisation or your
needs, and involve opinion leaders in what you do.
WHY THIS GUIDE

5. no-elevators-day.nowwemove.com
• Choose the most appropriate place around you, thinking of the
stairs as an appealing, fun and useful tool.
• Organise your No Elevators Day activity/activities for 27.04.22 or
within the same week.
• Become part of our social media community.
• Make sure you are permitted to make the activity.
• Register your event
• Share a picture and/or video on social media (story or post) with
the hashtags #NoElevatorsDay #UseTheStairs and your location
• Share our call with your friends, colleagues and family!
BASIC PROCESS

6. no-elevators-day.nowwemove.com
#UseTheStairs
EVERY STEP
COUNTS!
POTENTIAL SUPPORTERS
MAP your potential supporters!
THINK about their audience and other synergies! Are they
already following you and vice versa? How can they help you
to promote your No Elevators Day event?
GET CONNECTED with the global No Elevators Day event!
DEFINE what you need from your supporters. Sharing your
initiative? Support for the No Elevators Day campaign?
Coverage of your event on their channels?
What can you OFFER them in exchange?
> More visibility and a connection to a global campaign with
thousands of participants.
> Their logos on your No Elevators Day Resources.

7. INVOLVING INFLUENCERS
MAP influencers in your social media channels: Do you already have their
contact details? Who is their audience? What do they specialise in? How
can they help you promote your #NoElevatorsDay event?
DEFINE what you are expecting from your collaboration: To promote your
#NoElevatorsDay event? To raise awareness about the health benefits of
taking the stairs? To encourage more people to join your No Elevators Day
event and therefore increase it's impact?
REACHING influencers on social media is easier if you are both from the
same country. They can be athletes, ambassadors of physical activity on
social media, companies you are working with, partners, people with a
large audience, stair-taking enthusiasts...
The selected influencers will be more keen to join the cause if it’s easy for them:
access to a place with stairs, being active already in this area, etc.

8. RESOURCES
Download No Elevators Day
Promotion Materials from the No
Elevators Day website
It includes:
• Social Media Resources
• Email Signatures
• Event covers
• Poster templates
• And, more!

9. EVERY
MOVE COUNTS!
Even if you only climb the stairs with your colleagues and share
a photo on your social media, you are playing an important role
in spreading the message

10. no-elevators-day.nowwemove.com
DOWNLOAD our free resources, get inspired and translate the
message according to your needs. Use ORANGE as THE colour!
MAP YOUR PARTNERS (schools, universities, sports associations,
influencers, companies, and others).
BECOME PART OF OUR SOCIAL MEDIA COMMUNITY, join the
Facebook Group and RE-SHARE updates about #NoElevatorsDay
REGISTER your event on the official No Elevators Day website and
make it visible.
ANNOUNCE your event, TAG your friends, encourage and inspire
people in your network to participated (call for promotion and
action)
PROVIDE the date and location of your event, the actions that are
to take place and facts about stair climbing to GET people excited
by showing how easy it is to take the first step
Remind your community that No Elevators Day is coming!
HOW
TO
PROMOTE
BEFORE

11. no-elevators-day.nowwemove.com
HOW
TO
PROMOTE
DURING
REMIND your community that No Elevators Day is coming! (1
week/1 day before... and on D-day!)
SHARE pictures, videos or GIFs of your
event/participants/impressions/backstage on your social
media channels. We will share selected posts with our
communities.
EXPLAIN what actions you have planned for the day.
ORGANISE challenges on your event/social media channels.
How many stairs/steps can you climb in one minute?
INVITE your participants to share pictures as proof!
HIGHLIGHT the positive reactions of people taking part of
the initiative on the day.
USE motivational cards and posters to remind people how
easy it is to take the first step towards a healthier lifestyle!

12. no-elevators-day.nowwemove.com
HOW
TO
PROMOTE
DURING
MENTION a @RelatedOrganisation (e.g. Ministry of Health,
etc.) that would be interested to know that taking the stairs is
your creative way to help defuse the inactivity bomb.
MAKE A LIVE VIDEO and FEED of your social media stories,
with your friends/participants/ volunteers taking the stairs.
ALWAYS USE #NoElevatorsDay and #UseTheStairs.
Let’s CREATE A BUZZ!

13. no-elevators-day.nowwemove.com
HOW
TO
PROMOTE
AFTER
THANK people for their participation/support and invite
them to continue to take the stairs.
MENTION your partners!
PUBLISH a short summary of your event with
pictures/videos and numbers (how many people have
participated, how many steps have been climbed, funny
stories, etc.).
> > > THE SOONER AFTER THE EVENT, THE BETTER!

14. EMPHASIS ON INFORMATION AND ENGAGEMENT
• On the 27 April, we #UseTheStairs to step towards a healthier and more active lifestyle. Join us
on #NoElevatorsDay.
• Do you work in a busy office building? Or encounter elevators at your university or another space?
Opportunities to participate in #NoElevatorsDay are all around you – Find out how you can join in
on 27 April 2022.
• In our modern societies, technology has made it easier for us to stand still. Health problems
caused by sedentary behavior are now making us rethink our lifestyles. The way we spend our
days needs to change. Join #NoElevatorsDay to tackle the inactivity crisis!
Key messages for FACEBOOK

15. EMPHASIS ON CALL TO ACTION
• #UseTheStairs towards a healthier/happier/active/calmer you.
• Push yourself, not the button.
• There is no elevator to success - #UseTheStairs. Take that first step today on #NoElevatorsDay
• Small steps make big differences. I/we #UseTheStairs on #NoElevatorsDay. Join us!
• Taking the stairs gives you a lift towards a happier you.
• The entire world is climbing the stairs on #NoElevatorsDay. How many stairs have you climbed today?
#UseTheStairs
Key messages for TWITTER

16. EMPHASIS ON INFORMATION AND ENGAGEMENT
• #UseTheStairs towards a healthier/happier/active/calmer you.
• Push yourself, not the button.
• Join us on 27 April 2022 for #NoElevatorsDay and step up for the cause of movement.
• Small steps make big differences. I/we #UseTheStairs on #NoElevatorsDay. Join us!
• Taking the stairs gives you a lift towards a happier you.
• I #UseTheStairs on #NoElevatorsDay because …
• Take the first step towards a calmer you.
• We are all going to climb the stairs for our well-being on #NoElevatorsDay join us!
Key messages for INSTAGRAM

17. EMPHASIS ON INFORMATION
• #NoElevatorsDay is all about discovering new perspectives on physical activity: climbing stairs is one of the
easiest ways to transform our busy work days from passive to active. #UseTheStairs.
• #NoElevatorsDay has been created to highlight a simple way for busy people to add physical activity to their
day: #UseTheStairs instead of the elevator. How active is your company?
• By joining in, or organising your own #NoElevatorsDay activity on 27 April, you will be involved in an
international movement that shows how easy it is to get moving.
• How could your organisation motivate its employees to become more active? Check out #NoElevatorsDay.
Key messages for LINKEDIN

18. LET'S STEP UP FOR THE
CAUSE OF MOVEMENT!
facebook.com/NowWeMove
twitter.com/nowwemove
@nowwemove_
ssm@isca-web.org
no-elevators-day.nowwemove.com