Find out more about No Elevators Day and how you can get involved, organize your own No Elevators Day Event or simply help to get more people active and healthy around the world!

2. No Elevators Day is all about incorporating physical activity
into your busy day. We want to get as many people involved
as possible, and by people we mean everybody, regardless of
their age, physical ability or fitness level.
For the simple reason that climbing the stairs is not possible
for everybody, we have also created alternative ways to be
active while still be able to use the elevator, so everyone can
be part of No Elevators Day!
Find out more in our online Ressource-Hub on our Website!
ATTENTION!
IMPORTANT INFORMATION!
https://no-elevators-day.nowwemove.com/

3. HISTORY
THIS YEAR WE NEED YOUR
SUPPORT AGAIN TO KEEP
NO ELEVATORS DAY
GROWING GLOBALLY
2015 2016 2017 2018 2019
1st EDITION
60 CITIES
21 COUNTRIES
STUNT IN THE
EUROPEAN PARLIAMENT
6 EUROPEAN
MINISTRIES AND
NATIONAL PARLIAMENT
JOINED
NO ELEVATORS DAY
IN LATIN AMERICA
100 PRESS
MENTIONS AND MORE
THAN HALF A MILLION
PEOPLE INVOLVED IN
BULGARIA.
1st GLOBAL NO ELEVATORS DAY
VIDEO SUPPORT FROM THE
EUROPEAN COMMISSIONER
FOR HEALTH AND FOOD SAFETY
160 EVENTS
32 COUNTRIES ALL
AROUND THE WORLD
SUPPORT FROM
OLYMPIC ATHLETES
2.5 MILLION IMPRESSIONS
OF #NOELEVATORSDAY and
#TAKETHESTAIRS
https://no-elevators-day.nowwemove.com/

4. IDEA
It is a simple way for busy people to make small steps towards a more
physically active lifestyle by taking the stairs instead of the elevator.
IMPLEMENTATION
Organise No elevators Day activities on 24.04.2019 or within the same
week.
It can be country-specific and customised to individual needs.
Events with lots of social media content contribute to a more active world!
CONCEPT
Jo Leinen, German MEP, EU Parliament
https://no-elevators-day.nowwemove.com/

5. ACTIVATION IDEAS
BEFORE
• Use #NoElevatorsDay hashtag and spread the word.
• Encourage people in your network to participate and choose the stairs
instead of the elevator/escalator.
DURING
• Use sealing tape on/near elevators based on individual need.
• Stick funny messages on the doors and stairs.
• Hand out flyers with a list of benefits of stair-climbing.
• Organise walking or stair-climbing events.
• Get inspired by our ressource-hub to gamify your event or learn how to
fundraise for a cause of your choice.
AFTER
• Use #TakeTheStairs, encourage people with motivational messages to
keep taking the stairs.
CONCEPT
Public Metro Station, Copenhagen,Denmark
https://no-elevators-day.nowwemove.com/

6. TO RAISE AWARENESS OF THE IMPORTANCE OF PHYSICAL ACTIVITY
AND HOW EASY IT IS TO MAKE THE FIRST STEP TOWARDS A MORE
ACTIVE LIFESTYLE.
OBJECTIVE
Vilnius Municipality, Lithuania
https://no-elevators-day.nowwemove.com/

7. It’s easy to have more physical activity in our everyday lives:
“LOOK AROUND AND FIND YOUR MOVE, DESPITE YOUR
BUSY AGENDA!”
Physical activity is important both for your personal life and for our
societies:
“REGULAR PHYSICAL ACTIVITY HELPS PEOPLE TO BE
HEALTHIER AND DECREASES HEALTHCARE COSTS ACROSS
SOCIETY!”
Be part of a global effort to support healthy lifestyles by joining NWM
activities:
“IT’S EASY TO JOIN!”
Encouraging physical activity across the Globe needs proper policies
and cross-sectoral approach:
“SHOW THAT YOU ARE PART OF THIS GLOBAL MOVEMENT!“
KEY MESSAGES
https://no-elevators-day.nowwemove.com/

8. Ministry of Finances, Latvia
A C T I O N P L A N
https://no-elevators-day.nowwemove.com/

9. Implement
No Elevators Day
in your country, office, school,
university.
STEP 1 Decide
https://no-elevators-day.nowwemove.com/

10. Ministry Of Health
Mayor, Your Boss, People
With Influence that Could
Join the Call For Action and
Support You
Health and Patient
Organizations
STEP 2 Map your partners
Schools, Universities
Association Of Municipalities in
Your Country
Professional Syndicates
National / Local Media for
Media Coverage
Companies and other
Private Institutions
https://no-elevators-day.nowwemove.com/

11. ANNOUNCE THE
EVENT IN ADVANCE
STEP 3 Promote
ORGANISE A PRESS-CONFERENCE:
Invite stakeholders and journalists. Speak about the benefits of physical
activity.
ANNOUNCEMENT ON YOUR WEBSITE AND IN SOCIAL MEDIA:
Ask people to join in.
DISTRIBUTE INVITATIONS AND A PRESS RELEASE:
Well in advance.
Jeroen Lenaers, Dutch MEP, EU Parliament
https://no-elevators-day.nowwemove.com/

12. STEP 3 Promote
Use The Movement Pills Box:
Create attention and increase visibility
Use No Elevators Day Resources:
Share the campaign and invite people to take the stairs
ATTRACT PARTNERS
TO JOIN
https://no-elevators-day.nowwemove.com/

13. POTENTIAL
ACTIVITIES
STEP 4 Do!
Closing elevators with sealing tape
Sticking funny messages on the doors
Handing out flyers with key facts about the benefits
of stair-climbing
Organise special actions around elevators and
stairs in public buildings
Set up healthy challenges for your communities
ALL ACTIVITIES UNDER THE
NO ELEVATORS DAY TITLE ARE
VOLUNTARY AND SHOULD TAKE
INTO CONSIDERATION
ACCESSIBILITY
REQUIREMENTS FOR PEOPLE
WITH DISABILITIES AND
MEDICAL CONDITIONS.
https://no-elevators-day.nowwemove.com/

14. ACTION STEPS
FOR A FLAGSHIP
EVENT
STEP 4 Do!
FIND A SUITABLE BUILDING:
Discuss No Elevators Day with building management and/or the building owner.
Learn about acceptable signage and the parameters/restrictions.
Consider any maintenance issues that may need to be addressed before hanging up the posters.
CHECK STAIRS:
Assess the condition of your stairs.
Ensure that your stairwell is clean and well lit and safe.
ANNOUNCE THE INITIATIVE:
Hang encouraging posters near elevators and stairs and motivational posters inside the buildings
COMMUNICATE THE GOAL OF NO ELEVATORS DAY – TO PARTICIPANTS, MEDIA & PARTNERS:
Find a champion to lead the no elevators day initiative.
Place people where they can encourage others to join the No Elevators Day initiative.
Ensure that individuals who can not take the stairs are not made to feel ashamed!
https://no-elevators-day.nowwemove.com/

15. 2 MONTHS BEFORE
STEP 5 PR
ANNOUNCE THE EVENT
TO ATTRACT PARTNERS TO JOIN
Seb Dance, British MEP, EU Parliament
https://no-elevators-day.nowwemove.com/

16. 1 MONTH BEFORE
STEP 5 PR DISTRIBUTE INVITATIONS AND PRESS RELEASES
Florence Schelling, Olympic Athlete, Ice Hockey, 2006, ‘10, ‘14, ‘18
https://no-elevators-day.nowwemove.com/

17. 1 WEEK BEFORE
STEP 5 PR
WRAP UP THE SITUATION:
Distribute a press release on the official patron, and the number of companies and institutions which
will participate a week before the event.
Invite media to one particular venue to see the patron (e.g. sealing an elevator)
Distribute a press release on site
Enrich the media event with any localized elements:
• Volunteers climbing the highest building in the city – give some small awards (opportunity for
sponsorship)
• Official speeches from opinion leaders on the importance of physical activity
• Promoters giving leaflets out at trade centres
• People signing an online resolution to climb at least 100 steps a day or 10 000 steps a year, or
others, if appropriate
https://no-elevators-day.nowwemove.com/

18. A F T E R
DISTRIBUTE A PRESS RELEASE WITH A SUMMARY OF
THE NATIONAL PARTICIPATION, IF APPROPRIATE.
PICK THE BEST PICTURES TO SHARE WITH YOUR MEDIA PARTNERS.
POINT OUT THE KEY MESSAGES YOU WOULD LIKE TO CONVEY!
SHARE YOUR PICTURES AND FEEDBACK WITH US, WE WOULD LOVE
TO PROMOTE YOUR EVENTS.
STEP 5 PR
https://no-elevators-day.nowwemove.com/

19. ENJOY!
STEP 6 HAVE FUN!
No Elevators Day is a positive,
enjoyable and inclusive initiative.
The goal is to creatively promote
physical activity and to show how
easy it is to adapt to a more active
lifestyle by simply taking the stairs.
Familles Rurales Pays de la Loire, France
https://no-elevators-day.nowwemove.com/

20. Invitation templates for institutions, companies, associations, patrons – translated
into your language
Announcing press release
Event press release
PR guidelines – including advice on how to attract local participants
Q&A – for media interaction
ONLINE TOOLS:
• Landing page and registration module
• Free and editable visuals
• Hashtags
• On-line push advertisement
• HTML banners
RESOURCES
https://no-elevators-day.nowwemove.com/

21. ADDITIONAL
RESOURCES
Download materials from the no elevators day website:
NO-ELEVATORS-DAY.NOWWEMOVE.COM
THE TOOLKIT INCLUDES:
- sticker designs
- branded sealing tape designs
- infographic designs
- poster designs
- t-shirt designs
Mogens Kirkeby, ISCA President, and Vladimir Manka, MEP, EU Parliament
https://no-elevators-day.nowwemove.com/

22. FEBRUARY
GET IN TOUCH WITH YOUR
NATIONAL COORDINATOR OR
ISCA TEAM
DEVELOP KEY PR DOCUMENTS
START WORK ON BRANDING AND
PRODUCTION
ELEMENTS, MATERIALS,
MESSAGES, MECHANICS OF
INVITING PARTICIPANTS, ETC.
MARCH
ACTIVATE LOCAL INVITATION
PROCESS AND LOCAL MEDIA
RELATIONS
PLAN THE EVENTS
ENCOURAGE PARTICIPANTS
ACTIVATE SOCIAL MEDIA TOOLS
DOWNLOAD MATERIALS
APRIL
FINALISE EVENT DETAILS
ACTIVE MEDIA RELATIONS
ORGANISE EVENT ON 24.04.2019
SHARE YOUR ACTIONS ON SOCIAL
MEDIA
HAVE FUN!
INDICATIVE
TIMELINE
https://no-elevators-day.nowwemove.com/

23. https://no-elevators-day.nowwemove.com/