( B E T T
E R ) DO GOOD Ma# Brooks/Noun Project

DO YOU HAVE AN IDEA
HOW TO… Feed one million starving children? Fund an after-school program? Get your family to volunteer on the weekend? DW/Noun Project Stephen Borengasser/Noun Project

The people with the biggest
hearts often have the toughest time understanding why everyone else does not care as much as them

The truth is, everyone else
does NOT care as much as you do because YOU ARE SPECIAL

Don’t get discouraged. Just get
better at selling your ideas.

HERE ARE 4 WAYS TO
DO GOOD...BETTER

CREATE ANTICIPATION

Like this…

Make people wonder what will
happen next…

BE PROVOCATIVE

Many social entrepreneurs are wasting
their time, because they can’t sell their ideas effectively.

ASK QUESTIONS

COULD YOU ATTRACT A CROWD
BY SILENTLY SITTING IN A CHAIR?

Marina Abramović did, at the
MoMA in NYC.

Marina’s exhibit posed a LOT
of questions. Many people cried while sitting with Marina. Is it “art” to sit in a chair and just pay attention to another person? How lonely are we? What does “attention” mean?

Marina’s exhibit highlights a vitally
important lesson: When you ask a question, pause to give others time to consider it.

ADD SURPRISE, CONFLICT OR
TENSION

MOST COMMUNICATION DECAYS INTO PREDICTABLE
PATTERNS. TO AVOID THIS, USE SURPRISE, CONFLICT, OR TENSION

These tactics focus your audience’s
attention.

They increase the odds other
people will care about your idea.

You don’t have to be
an artist to do this. There are SO MANY cool tools available to get attention.

...AND ATTENTION PAVES THE WAY
TO MEMORY

Focus their attention on what’s
important. People remember just 10% of what you tell them... Even if you are trying to save the world.

So stick to 4 points,
or less

The birth of a new
idea is always hard.

DO GOOD… BETTER CREATE ANTICIPATION
BE PROVOCATIVE ASK QUESTIONS ADD SURPRISE, CONFLICT OR TENSION

What do we want you
to remember?

We’ll give you a
second…

DO GOOD… BETTER CREATE ANTICIPATION
BE PROVOCATIVE ASK QUESTIONS ADD SURPRISE, CONFLICT OR TENSION

ABOUT THE AUTHORS BRUCE KASANOFF
How to do well by doing good Kasanoff.com Dr. CARMEN SIMON The science of memorable presentations RexiMedia.com All photographs by Carolina Miranda (C-Monster/Flickr)

AND START THE PROCESS ALL
OVER AGAIN BE PROVOCATIVE…