sir richard branson & developement of virgin group سِر ریچارد چارلز نیکولاس برانسون متولد ۱۸ ژانویه ۱۹۵۰ لندن، در كودكي دچار بیماری خوانش‌پریشی، معلوليت آموزشي و اختلال در روان‌خوانی و درک مطلب بوده و بهمين دليل در مدرسه و دوران دانش آموزی هم عملکرد مناسبی نداشته است. اما بعدها متوجه مي شود که توانایی خوبی در برقراری ارتباط با دیگران دارد. ریچارد برانسون در هفده سالگی به پيشنهاد يكي از دوستانش تحصیل را رها کرده و مجله "دانش آموز" (صداي جوانان) را راه اندازي ميكند. مدير مدرسه ريجارد برانسون: عاقبت تو يا زندان هست يا ميليونر شدن. همانطور که در حال حاضر او مؤسس "ویرجین گروپ" هست. بعدها، در دهه ۱۹۷۰، در 19 سالگی کمپانی "ویرجین رکوردز" را تاسیس كرده و در طی دو سال بعدی آن را گسترش داده و به شرکت بزرگی تبدیل کرد. نام ویرجین به معنای بکر، نو، به شکلی تصادفی از فکر یکی از کارمندان شرکت شکل گرفت که باور داشت شرکت در راه اندازی طرح‌های بکر و دست نخورده، پیشتاز است.

1. Sir Richard Branson
Virgin Group
Noushin Sazegar Garaei
2017
Tehran University

2. Richard Branson
• Born 18 July 1950
• When 17 years old, he dropped out of
school, launch Student Magazine
His Master offered him ”You will end up in prison or as a millionaire ”
• At 19 founded the Virgin mail order record company
• On May 25, 1973, the Richard Branson biography took
on a whole new dimension with the release of Mike Old
fields‐the first release for Virgin Records, which
quickly became a best‐seller throughout England
GREAT SUCCESS

3.  The development of Virgin
Private to Public and Back
1990-2001: Continued Expansion, Selective Divestment
 Privatization and delegation
 Direct selling of goods and services to consumers
 TMT: The “TMT” (Technology, Media, Telecom)

4.  The Virgin Group of Companies
The Virgin Group
Virgin Rail
Virgin
Atlantic
Virgin
Holidays
Virgin
Aviation
Virgin
Balloon
Virgin
Cinemas
Virgin
Cinemas
Virgin Travel
Virgin
Travel
Virgin Media
Virgin
Publishing
Virgin Group
Virgin
Direct
Virgin Net
Virgin
Money
Virgin
Mobile
Telecoms
Virgin Music
Virgin
Record
Virgin
Radio
EMI Virgin
Music
Virgin
Digital
Studios
Virgin Trading
Virgin
Megastores
Virgin
Enterprises
Virgin
Clubs
Virgin
Cosmetics

5.  Financial Structure and Performance

6.  Organizational Structure and Corporate Culture
Branson
Advisors
Will
Whitehorn
Brad
Rosser
Michael
Herriot
Rory
McCarthy
Tom
Alexander
Gordon
McCallum
Ferances
Farrow
Rowan
Gormley

7.  Branson’s Character and Business Philosophy
Challenging markets
Taking competition to the next level
Sticking it to the Big Boys
Quality
Value for money
Challenge

8.  Marketing
Victorysecrets
Small position
Innovative
Customer friendly
Alternative to big ones

9.  Looking Ahead
Fun
Value
For
Money
Good
Quality
Brilliant
Customer
Service
Innovation

10.  Virgin’s Vision
“ We are planning a global presence in travel,
mobile communications, entertainment retailing and
music. We are in exciting markets which are set to
benefit considerably from technological development
in distribution and fulfillment. I believe that Virgin has
the opportunity to be in the top 20 of global brands.”

11.  The History of Virgin

12. Company Ownership Sector
V Festival 100% Entertainment
Virgin Active 20% Health
Virgin Atlantic 51% Travel
Virgin Australia Holdings 10%
Virgin Books 10% Publishing
Virgin Care 100% Health
Virgin Connect 100% Media
Virgin Experience Days 100% Entertainment
Virgin Galactic 100% Aerospace
Virgin Green Fund 100% Energy
Virgin Health Bank 100% Health
Virgin Health Miles 100% Business Services
Virgin Holidays 100% Travel
Virgin Hotels 100% Hospitality
Virgin Limited Edition 100%
Limo bike 100% Travel
Virgin Megastores 100% Retail
Virgin Mobile 100% Communications
Virgin Money 34%[8] Banking
Virgin Oceanic Japan
Virgin Racing 100% Entertainment
Virgin Radio 100% Entertainment
Virgin Rail Group 51% Travel
Virgin Sports 1% Sports
Virgin Trains East Coast 10% Travel
Virgin Unite 100% Charity
Virgin Vacations 100% Travel
Virgin Voucher 100% Retail
Virgin Voyages 100% Travel
 Businesses within the Virgin Group

13. Thanks for your kind attention