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Growth Marketing for Startups
- 3. TODAY’S AGENDA • INTRO TO GROWTH MARKETING • FUNNEL: A DATA-DRIVEN STORY • HOW TO START TOMORROW • TOOLBOX
- 5. FIRST, WHAT IS IT? Growth marketing is when you focus on growing an audience for your product / service as fast as possible in an environment of extreme uncertainty, on a limited budget.
- 6. IT’S A COMBO! ANALYTICS PRODUCT DEVELOPMENT ONLINE MARKETING + +
- 7. IT STARTS WITH YOU… • Data-driven and measures everything • Analytical and asks many questions • Creative in finding new solutions • Very knowledgable about product to even recommend changes
- 11. FUNNEL
- 13. REFERRALS WHAT IS IT? • Give discounts for friends and invites. Let your customers be your brand ambassador. • Create referral links (don’t forget to track)! EXAMPLE
- 14. REFERRALS
- 15. EXAMPLE: SOUQ What do you think would be the funnel for an online e-commerce website?
- 17. NEW PROCESS
- 18. BE CREATIVE: FAHLAWA Thinking EXTREEEEEEEEEMLY outside the box. As Joey would say, you are so far from the box, the box is a dot to you!
- 20. EXAMPLE: SOUQ What do you think would be the important for an online e-commerce website?
- 21. ICE SCORE
- 24. 🛠 TOOLBOX
- 27. TRELLO FOR MARKETERS https://trello.com/inspiration/marketing https://trello.com/teams/marketing As you grow, use trello for project management and organizing your business.
- 28. 🏆 EL FINALE
- 29. END NOTES • Growth marketing vs. Growth Hacking • Is growth marketing for all startup types? Yes. • Is growth marketing for Egypt? Yes.
- 30. 🛠 QUESTIONS? 🛠 THANKS! NONO GHANNAM (NOURAN) STARTUPSGALAXY.COM nono@startupsgalaxy.com
Hinweis der Redaktion
- We all want to increase revenue. But the tricky part here is that as startups, and as marketers in Egypt, we don’t have much money. So what can we do instead with low budgets? Hard work and maximum creativity!
- 4 things I will change starting tomorrow. FAST RECAP ON GROWTH - As this was presented before me! Let’s see if you remember the previous awesome talk! CHECKLIST Audience & Insights Between Sales and Marketing Dashboards & Revenues 3. TOOLBOX 4. QUESTIONS
- This is supported by Customer Success specialists The point is to understand why and this is best used in the case of subscriptions. Sometimes they don’t want to leave, it’s an error or something.
- One of the most famous local referral programs!
- The best example of this was a story I read about a diet pill company who had a major SEM campaign on Google. The keywords they used? How to fit into your wedding dress! What could be relevant to your audience when it comes to the product/service you sell? What could be complementary products. What season would they desire it? Time? Maybe location even.
- Use your own senses if you don't have any numbers or dashboards yet. Source: https://growthhackingasia.com
- https://www.klipfolio.com/live-dashboards
- Here are some very interesting free tools you can add to your marketing stack FOR FREE!
- SCHEDULE! BE CONSISTENT https://trello.com/inspiration/marketing https://trello.com/teams/marketing
- Happy to help and hope you enjoyed it :)