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Optimizing Your Site For Search With SEO Strategies
- 1. Optimizing Your Site For Search Engine Performance And We Ain’t Just Talkin’ Keywords... #10ntc.seo
- 2. Intros: :05 Dottie Hodges, Northridge Interactive SEO Strategic Components: :15 Liz Murphy, RedEngine Digital SEO Building the Right Architecture :10 JoMarie Hoholik, Balance Interactive Tactical and Technical Components: :25 Eric Werner, Northridge Interactive SEO Caring and Feeding: :20 Kira Marchenese, Environmental Defense Fund Q&A: :15 All Session Agenda #10ntc.seo
- 3. Who Are We? Who Are You? - Webmasters? - Online Marketing Folks? - NPO Program Staff? - NPO Leadership? - Consultants/Vendors? Introductions #10ntc.seo
- 4. Intros: :05 Dottie Hodges, Northridge Interactive SEO Strategic Components: :15 Liz Murphy, RedEngine Digital SEO Building the Right Architecture :10 JoMarie Hoholik, Balance Interactive Tactical and Technical Components: :25 Eric Werner, Northridge Interactive SEO Caring and Feeding: :20 Kira Marchenese, Environmental Defense Fund Q&A: :15 All Session Agenda #10ntc.seo
- 5. SEO Strategic Components Introduction SEO Strategic Components #10ntc.seo
- 6. After we get done you'll be able to… SEO Strategic Components #10ntc.seo
- 10. Search Engine “Friendly” or “Optimized”? SEO Strategic Components #10ntc.seo
- 14. SEO Strategy & Goals SEO Strategic Components #10ntc.seo
- 18. Understand How a Search Engine “Thinks” SEO Strategic Components #10ntc.seo
- 20. Understand How Users Are Searching for Your Info SEO Strategic Components #10ntc.seo
- 27. Intros: :05 Dottie Hodges, Northridge Interactive SEO Strategic Components: :15 Liz Murphy, RedEngine Digital SEO Building the Right Architecture :10 JoMarie Hoholik, Balance Interactive Tactical and Technical Components: :25 Eric Werner, Northridge Interactive SEO Caring and Feeding: :20 Kira Marchenese, Environmental Defense Fund Q&A: :15 All Session Agenda #10ntc.seo
- 30. Keywords in the Navigation Building the Right Architecture #10ntc.seo
- 31. Keywords in the Navigation Building the Right Architecture #10ntc.seo
- 32. Building the Right Architecture #10ntc.seo
- 33. Building the Right Architecture #10ntc.seo
- 34. Building the Right Architecture #10ntc.seo
- 35. Building the Right Architecture #10ntc.seo
- 37. Intros: :05 Dottie Hodges, Northridge Interactive SEO Strategic Components: :15 Liz Murphy, RedEngine Digital SEO Building the Right Architecture :10 JoMarie Hoholik, Balance Interactive Tactical and Technical Components: :25 Eric Werner, Northridge Interactive SEO Caring and Feeding: :20 Kira Marchenese, Environmental Defense Fund Q&A: :15 All Session Agenda #10ntc.seo
- 39. Off Page Factors Simplified Authority PageRank Links Trust Tactical and Technical Components #10ntc.seo
- 40. When Good Pages Go Away If You Were A Spider What Would You Think? A) Must Be Important B) I Wonder If It Moved? C) Disregard Tactical and Technical Components #10ntc.seo
- 43. SEO & SPEED Matt Cutts of Google confirmed that they will be looking at load times and taking a site's speed into account with their ranking algorithms Keep track by using Google Webmaster Tools Tactical and Technical Components #10ntc.seo
- 44. SEO & SPEED Tactical and Technical Components #10ntc.seo
- 45. Intros: :05 Dottie Hodges, Northridge Interactive SEO Strategic Components: :15 Liz Murphy, RedEngine Digital SEO Building the Right Architecture :10 JoMarie Hoholik, Balance Interactive Tactical and Technical Components: :25 Eric Werner, Northridge Interactive SEO Caring and Feeding: :20 Kira Marchenese, Environmental Defense Fund Q&A: :15 All Session Agenda #10ntc.seo
- 47. Who manages your web content? Keep It Going - Your Team SEO Caring and Feeding #10ntc.seo
- 48. Keep It Going - Your Team Who writes your press releases? SEO Caring and Feeding #10ntc.seo
- 49. Keep It Going - Your Team Who blogs? SEO Caring and Feeding #10ntc.seo
- 50. Keep It Going - But Your Team's Busy!! SEO Caring and Feeding #10ntc.seo
- 51. Keep It Going - What to Tell Them 1. FOCUS on key terms. SEO Caring and Feeding #10ntc.seo
- 52. Keep It Going - What to Tell Them 2. FOCUS on headlines. SEO Caring and Feeding #10ntc.seo
- 53. Keep It Going - What to Tell Them 3. FOCUS on links SEO Caring and Feeding #10ntc.seo
- 54. Keep It Going - Measure Think about timing. photo: flickr user carbon nyc SEO Caring and Feeding #10ntc.seo
- 55. Keep It Going - Measure Think big. photo: nasa.gov SEO Caring and Feeding #10ntc.seo
- 56. Keep It Going - Measure Think strategically. photo: flickr user [martin] SEO Caring and Feeding #10ntc.seo
- 57. Intros: :05 Dottie Hodges, Northridge Interactive SEO Strategic Components: :15 Liz Murphy, RedEngine Digital SEO Building the Right Architecture :10 JoMarie Hoholik, Balance Interactive Tactical and Technical Components: :25 Eric Werner, Northridge Interactive SEO Caring and Feeding: :20 Kira Marchenese, Environmental Defense Fund Q&A: :15 All Session Agenda #10ntc.seo
- 58. Dottie Hodges Northridge Interactive [email_address] Liz Murphy RedEngine Digital [email_address] JoMarie Hoholik Balance Interacitve [email_address] Eric Werner Northridge Interactive [email_address] Kira Marchenese Environmental Defense Fund [email_address] Session Agenda #10ntc.seo
- 59. Evaluation Code: 119 How Was this Session? Call In Text Online Call 404.939.4909 Enter Code 119 Text 119 to 69866 Visit nten.org/ntc-eval Enter Code 119 Session feedback powered by: Tell Us and You Could Win a Free 2011 NTC Registration! #10ntc.seo
Hinweis der Redaktion
- You poured the foundation but you forgot to build the house.
- the dream house!
- the dream house!
- Create new content Create a new page for every goal Don’t limit yourself to Web pages - videos, pdfs, blog posts, images, twitter feeds, RSS feeds, anything!
- What will motivate them to click on your search result vs. another?
- Great ranking on land use publications, land policy, land policy publications, Chicago nonprofit
- (Haiti photo gallery)
- Critical to set up all that technical stuff, but so much of SEO depends on content. And mostly, YOU keep creating content. we worked with a wonderful SEO expert, cheryl haas -- literally teached the grad-level courses in this at gtown! can't afford an expert to SEO every piece, so we're learning to do it ourselves. Share a little of EDF's experience...then conversation. And we're just at the beginning. I'm sharing my grand plan with you, but some of it isn't working yet... And, it'll be different for you org.
- every time content is created or updated on the site -- it's a chance to improve SEO...or screw it up. at EDF -- my team is always involved, even if someone else does the writing.
- Great opportunity for SEO -- b/c they get posted on other sites. Links back to your own site are valuable! -- also can show up in news searches, good for time-sensitive material At EDF, we have a media team. Have had several trainings with them, will share next a little of what we've covered.
- at EDF, more blog posts than press releases or web pages. -- these can get picked up and reposted, another good opportunity for links. -- can show up in blog searches, can be easier to get to the top distributed -- a couple dozen people blog, in all different offices. harder to get them all trained in SEO you might have other sources of content, but these are the big categories we work with at EDF
- Okay, you have your team. SEO is a tiny slice of their job. they can't keep track of much, even though they want to help. series of in-depth trainings with our consultant, all sorts of background. feedback was: "interesting, but GIVE US SIMPLE THINGS TO DO!" we picked three things...
- pick a small set of terms you want them to knock out of the park. At EDF, we have a site where we share training materials. posted a list of key terms there.
- important for search engines, but important for people, too... headlines show up on tons of other lists in addition to search engine results. improving them means improved visibility everywhere.
- especially in things that will go out -- use links wisely to get search juice back to your site. training just on how many to include, where in the release what words. lots of q's... still working on this one. if you look through our releases, you'll see a few like this one where the media director clearly paid attention (thanks, sean!) but lots more where we need to remind and coach more. Covered your overworked, super-busy team and what to tell them. Next, how do you know it's working??
- obsessively checking google for your listings won't do anything but stress you out -- UNLESS your issues are timely ones and you're trying to get into google news at a few minutes' notice. figure out a good interval for your seo goals and set up a measurement schedule that fits.
- gotta keep metrics simple, too, or no one will understand them. We brainstormed a list of about 20 things, decided to focus on just a few. first -- broad metric that can tell us at an aggregate level what direction we're moving in. clicks from search, have to look in context.
- but it does matter WHICH traffic comes from search. we're monitoring a few key terms looking for progress -- higher listings, more clicks.