2. BREAD CONTENT
Bread is Ageless
Bread is Universal
Bread is Senseless
Bread is Sensual
Bread is Life
Bread Reframed
Bread has Value
Bread’s inGenius Uses
3. BREAD IS AGELESS
Bread was first made 30,000
years ago
Bread signified a quantum leap in
cooking innovation that is evolving
continuously
Bread was the symbol of food,
money and health – it continues in
this role
Bread has a short life-span and
has essentially remained
unchanged
Bread is a constant - not cyclical
We cannot imagine life without
bread even if we “reframe” life into
the Mayan Calender (End of Time)
4. BREAD IS UNIVERSAL
Bread is consumed throughout
the world
Bread is consumed by all
genders and ages EGYPT UK
Bread takes on any shape
Bread is used in religions
Bread is often the most
affordable form of food
Bread can be used to determine USA
the “relative cost of living”
Bread brings families together
and symbolises security
AFRICA S. AMERICA
6. BREAD IS SENSUAL
Bread affects all our senses:
Hear it being cut, rubbing
and impact with a plate
Feel its rough skin with
absorbent soft content
See the rich colors,
spreads and packaging
Smell the rich aroma of
fresh or toasted bread
Taste the various types of
bread & spreads
7. BREAD IS LIFE !
Bread starts your day
Bread is Love
Bread give you character
Bread gets you working
In jail you survive off “bread and water”
8. BREAD REFRAMED
Bread seems to affect all our senses, including the most
important sense our “sixth sense” called…..
“OUR SENSE OF VALUE”
How do we value bread…is it what we pay for it or is there
something deeper?
Worth a few cents?
Worth $100?
Worth its weight in Gold?
9. BREAD HAS VALUE!
A loaf from the bakery costs anywhere from $1.99-$3.99.
The purchase of bread helps the bakery - helping the
economy, creating a job for somebody trying to make a
living, promoting small business.
The purchase of that one loaf of bread helps the person
who bought it - fed a hungry family, fed the homeless/
hungry, etc.
So the action of purchasing just one loaf of bread, created
"x" outcomes
10. BREAD HAS VALUE!
In Israel, the most usual phrase in work-related
demonstrations is "lekhem, avoda" [bread, work],
Bread became a euphemism for money, "bread-winner“
"the greatest thing since sliced bread".
In Russia in 1917, Lenin and his fellow Bolsheviks promised
"Peace, Land, and Bread.” The term "breadbasket" is often
used to denote an agriculturally productive region.
In Slavic cultures bread and salt is offered as a welcome to all
guests.
In India, life's basic necessities are often referred to as "roti,
kapra aur makan" (bread, cloth, and house).ke other foods,
choosing the "right" kind of bread is used as a type of social
signalling, to let others know, for example, that the person
buying expensive bread is financially secure, or the person
buying whatever type of bread that the current fashions deem
most healthful is a health-conscious consumer
11. BREAD’S inGenius USES
Bread erasers used before 1770
Remove scorched taste from rice by placing
a slice of white bread on top of the rice
Soften up hard marshmallows by sealing Bread Eraser
slices of fresh bread with the marshmallows
Absorb vegetable odors by placing a piece
of white bread on top of the pot
Soak up grease and stop flare-ups when
broiling meat by placing white bread in your
drip pan Bread Shoes
Pick up glass fragments by pressing a slice
of bread over the glass fragments
Dust oil paintings with bread
Serve soup in a bread bowl
Bread Bowl
