Norma Ardila provided public relations activities for Discovery Networks Latin America from February to December 2012. This included organizing conference calls and press junkets with show hosts, coordinating local filming and interviews in Mexico and Brazil, launching a CSR initiative in Colombia, and distributing a 2013 Discovery Kids calendar to media and clients. Coverage resulted in over 23 articles in Colombian media. Ardila also organized a two-day lifestyle press junket in New York City with 14 journalists from Latin American media outlets.

1. NORMA ARDILA’S PR ACTIVITIES
FOR DISCOVERY NETWORKS
LATIN AMERICA
FEBRUARY TO DECEMBER 2012

2. Conference Call for Sobreprotegidos
Elenore Skenazy
(Show Host)
• Brazil – Zero Hora and
Crescer Magazine
• Chile – Diario Publimetro
• Colombia – El Tiempo + El
Pais
• Mexico – Padres e Hijos
Magazine and Reforma
(Gente)

3. Zero Hora, Brazil
Folha de Sao Paulo, Brazil

4. Reforma, Mexico

5. • Argentina – Terra &
Yahoo sites
• Brazil – Gloss
Magazine
• Chile – Las Ultimas
Noticias
• Colombia – El Pais
• Mexico – Diario
Inteligente
Conference call for PRINCESS
Gail Vaz-Oxlade
(Show host, specialist)

6. Las Ultimas Noticias, Chile El Pais, Colombia

7. Revista Dinero Inteligente, Mexico

8. My Strange Addiction
Las Ultimas Noticias, Chile El Espectador, Colombia

9. Coverage for TLC
Conozca Mas, Mexico

10. Reforma, Mexico

11. “A Taste Off” Local Filming
(Mexico and Brazil)
On Location in Rio, May 31, 2012

12. On the set with Candice Olson, April 2012
Toronto, Canada
El Tiempo, Colombia

13. Toronto, Canada. April 11, 2012
Buen Hogar (Mx)
Entre Muros, Reforma (Mx)
Oh-La-La (Arg)
Morar Bem, O Globo (Br)
Alo, El Tiempo (Colombia)

14. Morar Bem – O Globo, Brazil

15. Entre Muros supplement – Reforma, Mexico

16. Buen Hogar, Mexico Oh La La, Argentina

17. Revista Alo, Colombia

18. GUERRA DE LAS SUEGRAS – GINA SOLE
El Pais, Colombia
Folha de Sao Paulo, BrazilEl Universal , Mexico
Sabado Show, Uruguay

19. VelozMente 2
Meet and greet for DLA/USH
employees
This event had a live stream on Facebook. A first
for DKids!

20. Recording with Estudio Uno
(New Doki songs)
Estudio
UNO, Med
ellin, Colo
mbia
April-May
2012

21. El Tiempo
El Pais
This initiative garnered
23 high quality clips in
Colombia, which include
radio, print and open TV.
Story got additional pick
up in August, when the
new Doki album was
released.

22. Estudio Uno’s Daniel Escobar providing live interviews in Medellin.

23. CSR Launch in Colombia July 17
Diego Molano, ICBF
director, Maria
Clemencia Rodriguez
de Santos, First Lady
of Colombia and Angie
Recio Sondon at the
launch of Kids en
Accion in Bogota on
July 17.

24. El Espectador, Colombia

25. 2nd Doki Album

26. La Guarida Secreta – Celeb Guests
Promoted special episodes of La Guarida Secreta
which had local known personalities from Argentina
and Mexico.
El Norte, Mexico

27. Veloz Mente 2
Colombia- Mexico Publicity Tour

28. Pagina 12, ArgentinaEl Colombiano, Colombia
Caras, ArgentinaMexico
Mexico

29. Discovery Kids 2013 Calendar
Calendar to be sent to press and clients to
maintain Discovery Kids top of mind all year
long in 2013. These will be sent as a Christmas
gift.

30. 2012 LYFESTYLE PRESS JUNKET
September 10 and 11, NYC
14 Journalists
attended, 10 of which
were from some of Latin
America’s top media
outlets:
Mercurio (Chile), La
Nacion (Argentina), El
Espectador (Colombia)
, Revista 15 minutos
(Colombia), Claro TV
(pan regional), Reforma
(Mexico), El Universal
(Mexico), Monet
(Brazil), O Globo (Brazil).

31. 2012 LIFE STYLE PRESS JUNKET
September 10 and 11
Two day junket where media was exposed to an unprecedented
number of shows/talent than at any other lifestyle junket
organized to date.
Shows promoted: TLC premieres Next Great Baker, NY Ink and
Swinger Wives and DHH’s hit series Say Yes to the Dress (Vestido
de Novia).
Present at the activity was Jon Sechrist, DNI VP and Executive
producer, who has been in charge of productions featured on
DHH and TLC in the past including Cake Boss and Sister Wives to
name a few.

32. 2012 Lifestyle Press Junket
September 10 and 11
The press and Randy Fenoli Meeting the cast of Swinger Wives
Our press visits NY Ink, meets the cast Interacting with the Cake Boss

33. El Universal, Mexico
Mercurio, Chile

34. Monet
Magazine, Brazil

35. Reforma, Mexico
El
Espectador, Colom
bia
Mercurio, Chile

36. O Globo, Brazil
Mercurio, Chile
El Universal, MexicoEl Espectador, Colombia
O Globo, Brazil

37. Beauty Month Coverage (October)
La Prensa, Argentina
El Espectador, Colombia
La
Nacion, Argen
tina
La Tercera, Chile
Reforma, Mexico Clarin, Argentina

38. Claudia Bentacur Interviews
(Beauty Month, October)
Revista Infashion, Colombia
Revista Fucsia, Colombia