1. Tourism professional with ten years of experience in the areas of Sales, Marketing and Front desk managing,
with postgraduate studies in Tourism Marketing and Digital Marketing. Extensive background in: strategic
planning and market analysis applied to increase tourist flow in the hotels I was in charged as well as in Riviera
Maya as destination; negotiating and implementing promotional strategies with key Tour Operators from USA,
CAN, LATAM and EUROPE; developing, integrating and implementing annual budgets focused on the
profitability of promotion through cooperative marketing and advertising activities; maintaining trade
relations and seeking profitable business opportunities for the companies I have worked for. Skillful negotiator
with excellent interpersonal skills and ability to work under pressure, teamwork, problem solving and
leadership, in addition to an excellent handling of verbal and written language in English and Spanish.
OHL Classic at Mayakoba Golf Tournament / Wasserman Events. Sept 2015 – Dec 2016
Client Services Coordinator
 To personally assist the Player or Player´s agent to secure the room during his stay in tournament
 To control and supervise the room inventory with the host hotels
 To support with the logistic of arrival / departure of players to the event at Mayakoba
 To support in the supervision of different hospitality areas and events during tournament to assure
the quality and standards set by the PGA
Reference: Joe Mazzeo joe.mazzeo@ohlclassic.com Cel. (998)112 1577
Hard Rock Hotels / RCD Resorts. Jan 2013 – May 2015
Marketing Manager functions:
• To develop, integrate and supervise the annual budget applied to the Brand positioning and brand
reinforcement campaigns for national markets, Latam, Europe & Asia through print media advertising
and sponsorship.
• To develop editorial content for print ads, web media and promotional material.
• To supervise and approve final image design of advertisements and promotional materials for different
areas of the company such as Sales, Golf and Travel Services.
• To adapt the material produced in English for the domestic market.
• To negotiate direct advertising rates with trading partners as Print Media, Digital and / or
sponsorships, in order to achieve a 100% exchange rate through barter in 2014.
Reference: Lic. Bernardo Santillana bsantillana@hrhaic.com Cel: (998) 734-8035
Riviera Maya Marketing Destination Office. Oct 2008 – Dec 2012
Promotion & Marketing Manager functions:
• From 2010-2012 to develop and integrate the annual budget for Riviera Maya promotional and
marketing campaigns, aimed at the national market (Mexico) and International markets (Usa, Canada,
Latam and Europe)
• To supervise and approve the execution of advertising campaigns according to the media plan
negotiated as well as the approved destination image campaign.
• To negotiate and execute the promotion and marketing campaigns approved with business partners
such as, USA: Apple Vac. Funjet, Gogo, MLT, Continental, Travel Impressions, CAN: Air Canada, Sunwing,
Air Transat, UK: Virgin Hol. Thomas Cook, First Choice; EUR: Iberoservice, Kuoni, Alpitur, Eden Viaggi.
Profile
Professional Experience
Norma A. Romero Rosas
Email: normaromerosas@hotmail.com
Cel. 984.114.4211
https://mx.linkedin.com/pub/norma-angelica-romero-rosas/91/69b/6aa

2. • To seek for potential business opportunities to generate more visitors to the destination at
international fairs like ANATO (Colombia) FIT (Argentina) AVAB (Brazil) through cooperative actions
as promotion road trips, training seminars for travel agents and sponsorships.
• To keep and secure advertising media relations, Riviera Maya hotels and offices of international
tourism like Colombia, Argentina and Brazil for the benefit of the Riviera Maya destination.
Reference: Ing. Dario Flota Ocampo dflota@rivieramaya.com Cel: (998) 845-3121
Sandos Hotels & Resorts. Sept 2007 – Sept 2008
Sales & Group Sales Manager functions:
• Responsible for maintaining the sales, marketing and travel budget within the stipulated plan.
• To secure and maintain key accounts for the Leisure and Meetings & Conventions segments with a
special focus on the markets from USA & CAN, Mexico and South America.
• To seek and secure new business opportunities through sales calls, Site Inspections, FAM Trips.
• To collaborate with the Director of Sales to develop sales strategies in terms of Marketing,
Benchmarking, optimizing revenue with competitive pricing.
• To attend tourist fairs and events in order to promote sales and brand awareness.
Reference: Lic. Elizabeth Cervantes ventasdir@sandos.com Cel. (984) 157-6535
Barceló Maya Beach Resorts. Nov 2003 – Apr 2006
Sales & Marketing Executive, Reservations and Front Desk clerk functions:
• To collaborate with the Director of Sales in preparing sales reports, Site Inspections, FAM Trips with
the aim of analyzing and maintaining relationships with key Tour Operators for USA & CAN, EUR, MEX
& LATAM markets.
• To supervise Hotel promotions and marketing activities in tourist fairs and events with tour operators.
• To close negotiations and handle the logistics of events for groups and conventions.
• To operate the Navision reservation system; to supervise and implement a PRE-PAYMENT system with
Tour Operators that, by contract, required to prepay.
• To manage customer service via telephone that optimized a problem-solving Client and Hotel relation
with operations areas like Room Service, Maintenance, Housekeeping.
Reference: Lic. Stefania Ballota sballota@barcelo.com Tel. (984) 873-1500
2014 Touristic Marketing Postgraduate Certificate - Diploma
2014 Digital Marketing Seminar - Diploma
2013 Digital Marketing Postgraduate Certificate - Diploma
1991- 1996 B.A English Language Certificate
1978-1991 Elementary, Secondary and High School – All certificates available if required
Languages: English: Advanced level in Speaking, Reading, Writing and listening skills.
Italian: Basic level in Receptive Skills.
Technical: Microsoft Office Word, Excel & PP: Mid-Level. Basic office tools
Others: Comprehensive understanding of Design themes. Closed relation with Administrative and financial
processes and terms. Ability to travel national and internationally. - Valid Mexican passport, US Visa (Valid tru
2022). Willing to relocate, if needed.
Interests: To develop my abilities for the benefit of the company in collaboration with the rest of the team
partners. To learn from that team in order to develop new abilities that can complement my own qualities in
the area I work for.
Personal: To keep body and mind in a good shape by swimming, reading, going to the movies, listening to music,
eating healthy, going out with friends and family and finding new activities to complete this process like
interests in diving, writing, learning another language, among others.
Education
Additional Informaction