Portfolio_2016_MOD_OAKLEY_01linkedin

NORI OHTOMO 714.362.1743 NOREYE104@GMAIL.COMMODERA, INC
As the small group market grows to include your 51-100 life groups, CaliforniaChoice is here to help you grow your
business too. We have spent the last twenty years evolving our multi-carrier small group private health insurance
exchange and are ready to support the needs of your small group clients - of all sizes.
Offering richer benefits including a selection of 8 health plans, HMOs, PPOs, EPOs, HSAs, dental, vision, chiro, life, HR
support, payroll services, employee discounts, online enrollment, and employee decision profiler tools, we’re ready to
partner with you and help support your clients.
CaliforniaChoice - countless options in one simple program.
800.542.4218 calchoice.com 800.542.4218 calchoice.com
The definition of change is to make a shift from one to another – to evolve. That’s what you as an agent have to do
each day and what we at CaliforniaChoice have to do to give your clients what they want.
CaliforniaChoice – your health insurance change leader…evolving since 1996.
CLIENT: CALIFORNIACHOICE
2016 Growth Change Choice Ad Campaign. Creative was used in social media, tradeshow booths and etc. CONCEPT / ART DIRECTED / DESIGNED

CLIENT: CALIFORNIACHOICE
Samples of e-blasts, newsletters

RESERVATIONS:
(866) 323-BEST (2378) or visit www.BEST-VIP.com
SEDANS / SUVS / LIMOUSINES / VANS
MINICOACHES / MOTORCOACHES
ORANGE COUNTY’S TOP TWO SERVICES UNITE AS BEST-VIP CHAUFFEURED WORLDWIDE, PROVIDING THE ULTIMATE IN LUXURYTRANSPORTATION
With over 50 years of combined expertise, BEST-VIP Chauffeured Worldwide offers the experience necessary to lead the future of luxury transportation.
With a united staff and an extraordinary ﬂeet of over 140 top-of-the-line vehicles including limousines, sedans, vans, SUVs, minicoaches, and
motorcoaches all functioning with cutting-edge technology we can ensure luxurious travel, hassle-free reservations and innovative solutions for
travelers booking transportation locally and globally.
THE DIFFERENCE BETWEEN BETTER AND BEST
RESERVATIONS:
ORANGE COUNTY’S TOP TWO SERVICES UNITE AS BEST-VIP CHAUFFEURED WORLDWIDE, PROVIDING THE ULTIMATE IN LUXURYTRANSPORTATION
With over 50 years of combined expertise, BEST-VIP Chauffeured Worldwide offers the experience necessary to lead the future of luxury transportation.
With a united staff and an extraordinary fleet of over 140 top-of-the-line vehicles including limousines, sedans, vans, SUVs, minicoaches, and
motorcoaches all functioning with cutting-edge technology we can ensure luxurious travel, hassle-free reservations and innovative solutions for
travelers booking transportation locally and globally.
THE DIFFERENCE BETWEEN BETTER AND BEST
RESERVATIONS:
CLIENT: BEST-VIP CHAUFFEURED WORLD WIDE 2016 AD CAMPAIGN
BEST-VIP provides first-class transportation services for 20 years.
Concept: Inspired by BEST-VIP luxury black vehicles and car interiors. Main ads focus on a detailed image of
parts of a car to convey the companies luxury transportation. Follow up ads focus on the places a person or
group would go to using the services of BEST-VIP transportation. Creative was used in e-blast, and social
media advertising.
CONCEPT / ART DIRECTED / DESIGNED

Social media posts CONCEPT / ART DIRECTED / DESIGNED

Striking the perfect balance of form and function, Clarion’s innovative family of marine receivers, ampliﬁers, speakers
and accessories are engineered from the ground-up with serious boat builders and marine applications in mind.
The impressive line-up features HumiSeal coated PC boards and exceeds Salt Fog and UV exposure ASTM
standards. They also deliver everything on the technology list from Bluetooth connectivity and aptX lossless audio
streaming to satellite radio, internet radio, and global tuners. So, whether you’re into hardcore watersports, cruising
to your favorite hideaway, or just hanging out at the dock, rely on Clarion Marine Systems for stunning sound, ease of
use, and genuine marine grade weather protection for the ultimate in enjoyment, performance, quality and durability.
WE CREATED THE
BENCHMARK FOR
MARINE AUDIO.
THEN EXCEEDED IT.
clarionmarinesystems.com
OPEN WATER NEVER
SOUNDED THIS GOOD
Built to endure the deteriorating effects of sun and sea, Clarion’s innovative
marine systems are the perfect balance of form and function. Featuring everything
on your technology list from Bluetooth connectivity to satellite radio to aptX lossless
audio, Clarion marine systems have set the bar for marine audio and entertainment
for decades. So, whether you’re into hardcore watersports, cruising to your favorite
hideaway, or just hanging out at the dock; trust that Clarion’s sleek design, stunning
sound and marine grade weather protection will provide you the ultimate in enjoyment,
quality and durability.
Learn more clarionmarinesystems.com
   
Pure.
Natural.
Immersive.
INTRODUCING FULL DIGITAL SOUND
Clarion’s revolutionary new Full Digital Sound maintains audio in an uncompromised full digital form up until the moment you hear it. Designed
to eliminate fidelity loss, the system is also exceptionally efficient despite delivering performance comparable to traditional systems many
times its size. With built in LSI processors in each speaker and a custom-developed and intelligent all-digital sound processor managing the
system, it’s not a surprise that what you hear is as pure, as natural and as immersive as imaginable. Brace yourselves for an audio experience
that will move you like never before.
To learn more, visit clarion.com/us
BEST-VIP provides first-class transportation services for 20 years.
Concept: Inspired by BEST-VIP luxury black vehicles and car interiors. Main ads focus on a detailed image of
parts of a car to convey the companies luxury transportation. Follow up ads focus on the places a person or
group would go to using the services of BEST-VIP transportation. Creative was used in e-blast, and social
media advertising.

CLIENT: CLARION USA / CLARION BUILDS
Commemorative book for Clarion Builds 1974 BMW 2001 restoration project. Limited Edition Book for sold
during 2016 Barret Jackson Palm Beach Auction to coincide with auction of the car.

NORI OHTOMO 714.362.1743 NOREYE104@GMAIL.COM
CLIENT: CLARION USA
Limited Edition t shirt design for clarion builds ‘91 NSX project.
MODERA, INC
COMPS
ACURA NSXACURA NSX
ACURA NSX

CLIENT: CHINO SPECTRUM MARKETPLACE
Creative for event marketing, website development, print and on-line advertising, direct mail, e-marketing,
promotions, and contests.
LEASING
OPPORTUNITIES:
CHARLES DUNN COMPANY
213.481.1800
ShopCSMP.com
BACK TO
SCHOOL
fashion show
Saturday, July 30th
noon – 2:00 pm
MORE INFO

CLIENT: CALIFORNIA CONFERENCE FOR EQUALITY AND JUSTICE (CCEJ)
Rebranding for CCEJ. Began with reinventing them with a new logo and creative direction to reinvent CCEJ. CONCEPT / ART DIRECTED / DESIGNED
C A L I F O R N I A C O U N C I L
Justice
Equality
CCEJ
CCEJ
CA
LIFORNIA COUN
C
IL
FOR
E
Q
U A L I T Y A N D
J
U
STICE
C A L I FO R N I A
CO N F E R E N C E
FOR EQ U A L I T Y
AND J U S T I C E
CALIFORNIA CONFERENCE FOR EQUALITY AND JUSTICE
C A L I F O R N I A C O N F E R E N C E F O R E Q U A L I T Y A N D J U S T I C E
C A L I F O R N I A C O N F E R E N C E F O R E Q U A L I T Y A N D J U S T I C E
FOR EQUALITY AND JUSTICE
CALIFORNIA CONFERENCE
FOR EQUALITY AND JUSTICE
CALIFORNIA CONFERENCE
LOGO COMPS

NORI OHTOMO 714.362.1743 NOREYE104@GMAIL.COMOAKLEY, INC
EYEWEAR CATALOGS
Oakley Eyewear is Science Wrapped in Art. It’s the drive to solve problems with industry leading
Innovation and Technology.
Concept: Inspired by clean curves of car design and the sculpturing of oakley eyewear. Created a photo
discipline with high contrast highlights and shadow to best showcase the sculpture in Oakley Eyewear.
Focused on getting two angles that best displayed the design / detail / sculpture of each specific eyewear
from sun to optical frames. Also highlighting specific lens colors of each sun frame.
Photographer: Nick Miramontes

MX GOGGLE CATALOG
Oakley creates equipment that earns the trust and respect of the world’s fastest racers. This unwavering passion
for performance is part of their DNA, and because Oakley designs with the goal of helping people go beyond the
limits of their abilities, they create products like nothing you’ve ever seen or worn before.
Concept: Inspiration “Roost”. Client wanted to highlight the dirt spray in MX MOTO and SUPERCROSS. Created
a subtle dirt overlay to enhance “roost” in action shots. For MX Signature Athlete pages, highlighted the goggles
in three angles to best showcase sculpture and design. Product pages are inspired by the athlete images,
highlighting main beauty goggle with “roost” dirt behind it.
Photographer: Nick Miramontes (product images)

SPRING APPAREL CATALOGS
Concept: To create destination catalog. Consumer feels they are a participant in the moment of the
photography. Images are natural and make you feel as if you are there on the journey.
Photographers: Embry Rucker and Russ Hennings

REVO EYEWEAR CATALOG
Following REVO brand guidelines. Created REVO eyewear
catalogs as a sales tool for REVO. Maintained REVO catalog
every quarter
DESIGNED

QUARTER JACKET CAMPAIGN
Quarter Jacket is a new eyewear design specifically for
youth baseball player. Images highlight the fit on a youth
player in action on the baseball field and as product specific.
Concept was used in all forms of advertising and in-store
signage, window display and on-line web banners.
ART DIRECTED / DESIGNED

BUBBA WATSON GOLF CAMPAIGN
Golf campaign specific for Professional Golfer Bubba
Watson. Campaign shows off Bubba unique golf style,
Oakley apparel technology and golf specific shoes.
Images was used in all forms of advertising and in-store
signage, window display and on-line web banners.
CONCEPT / DESIGNED

OAKLEY PRIZM
Oakley PRIZM lenses are color tuned for specific sports and
environments to provide greater visual detail and sharper
color contrast for Eyewear and Snow Goggles. It’s a lens
technology specifically engineered to correspond with
different environments.
I designed a master texture to be used in all PRIZM
technology creative advertising. Inspiration is prism colors
and how light is reflected from prism shapes to create an
abstract, colorful look. Examples shown are some usage for
PRIZM texture.
©2015 OAKLEY, INC.
FINE-TUNESVISION FOR
SPECIFIC SPORTS
AND ENVIRONMENTS
OAKLEYINC.
MECHANICAL
Job Number MERCH 15-10460 File Build: 533.0 x 381.0 in
Job Name: Q3 2015 Prizm Tech Connect Master Files Final Trim: 533.0 x 381.0 in
Requested By: Hilary Bleed Area: 552.05 x 400.05 in
DUE DATE: 6/1/15 Live Area: 507.6 x 355.6 in
Date: 05/20/15 Inks: CMYK
Dater Revised: May 27, 2015 11:45 AM Notes: File built at 100%
Designer: Nori Connect - Prizm Tech
Production Designer: Ho, Van Rev:
Page #: 1 File Name: 15Q3_CON_Oakley_PrizmTech_533x381
File Path: GraphicsDept:Projects_2015:MERCH 15-10460 Q3 2015 Prizm Technology Connect Master File:production working :
FINE-TUNESVISION
FOR SPECIFIC
SPORTS AND
ENVIRONMENTS
©2015 OAKLEY, INC.
OAKLEYINC.
MECHANICAL
Job Number MERCH 15-10460 File Build: 381.0 x 533.0 mm
Job Name: Q3 2015 Prizm Tech Connect Master Files Final Trim: 381.0 x 533.0 mm
Requested By: Hilary Bleed Area: 400.05 x 552.05 mm
DUE DATE: 6/1/15 Live Area: 355.6 x 507.6 mm
Dater Revised: May 27, 2015 11:45 AM Notes: File built at 100%
Designer: Nori Connect - Prizm Tech
Page #: 1 File Name: 15Q3_CON_Oakley_PrizmTech_381x533
File Path: GraphicsDept:Projects_2015:MERCH 15-10460 Q3 2015 Prizm Technology Connect Master File:production working :
OAKLEY AUTHENTIC
PRESCRIPTION LENSES
BASEBALL
TRACKTHE BASEBALL
WITH ACCENTUATED
BACKGROUND COLORS
GOLF
GAUGE DISTANCE AND GRASS
CONDITIONSWITH INCREASED
DEPTH CUES
TRAIL
SPOT TRANSITIONS IN SHADE
OR BRIGHT LIGHT
ROAD
SPOT SUBTLE CHANGES INTHE
TEXTURE OF ROAD SURFACES
©2015 OAKLEY, INC.
OAKLEYINC.
MECHANICAL
Job Number MERCH 15-10457 File Build: 17.0 x 11.0 in
Job Name: Q3 2015 RX Prizm Dispensing Mat Final Trim: 17.0 x 11.0 in
Requested By: Hilary Bleed Area: 17.25 x 11.25 in
DUE DATE: 6/1/15 Live Area: 16.5 x 10.5 in
Dater Revised: June 1, 2015 5:06 PM Notes: File built at 100%
Designer: Nori Dispensing mat
Page #: 1 File Name: MERCH 15-10457_RX_Prizm_Mat_17x11
File Path: GraphicsDept:Projects_2015:MERCH 15-10457 Q3 2015 Print Ready POP_Prizm RX Dispensing Mat:production working :
OAKLEYINC.
MECHANICAL
Job Number MERCH 15-10192 File Build: 533.0 x 381.0 mm
Job Name: Q3 Prizm Snow tech Final Trim: 533.0 x 381.0 mm
Requested By: Hilary Bleed Area: 552.05 x 400.05 mm
DUE DATE: Live Area: 485.0 x 333.0 mm
Dater Revised: June 5, 2015 2:45 PM Notes: File built at 100%
Designer: Kaitlyn
Production Designer: Michael Kelly Rev:
Page #: 1 File Name: MERCH15-1019215Q3_Prizm_Snow_Tech_Chart_533x381
File Path: GraphicsDept:Projects_2015:MERCH 15-10192 Q3 2015 Prizm Snow Files:production working :
SUN & CLOUDSBRIGHT SUN SNOW & OVERCAST
PRIZM BLACK IRIDIUM®
PRIZM TORCH IRIDIUM®
PRIZM JADE IRIDIUM®
PRIZM SAPPHIRE IRIDIUM®
PRIZM ROSE®
DRAMATICALLY ENHANCED CONTRAST AND VISIBILITY OVER A WIDER RANGE OF LIGHT CONDITIONS.
©2015 OAKLEY, INC.
PRIZM MASTER TEXTURE
CONCEPT / DESIGNED

OAKLEY TOUR DE FRANCE POSTER
COMMEMORATE 100 YEARS OF TDF
Concept: To create an iconic poster to highlight 100 Year
Anniversary of the Tour de France and feature a limited
edition Oakley Eyewear. The image would be the main focus
of the poster so it had to be something iconic. The uphill
climb seemed to be that Iconic image. I incorporated Tour de
France graphics with hint of sepia tones and kept the vibrant
colors of the cyclist. Poster was limited edition and displayed
in stores.
TOUR DE FRANCE LIMITED EDITION
Commemorates 100 years of CyCling’s greatest Competition
OAKLEYINC.
MEChANICAL
Job Number: MERCh 13-6711 Bleed: 27.5”w x 40.5”h
Job Name: Tour De France Poster Trim: 27”w x 40”h
Athlete/Product: Tour De France Live: -
Requested By: 4C CMYK
DUE DATE: 6/17/13 PMS:
Date: 6/1/13 Notes: POSTER
Date Revised: June 17, 2013 3:40 PM
Designer:
Production Designer: Danny Marquez File Name: 13Q2_ENG_TDF_Poster_27x40.indd
FINAL POSTER
CONCEPT / DESIGNED
CONCEPTING

BRASIL CALIFORNIA CULTURE SHOES
Oakley Brasil has a specific shoe line inspired by California
Culture. Concept is a travel journal made up of photographs
from trips to Santa Cruz and Encinitas, both in California.
Photographs are iconic images from each destination. Photo
discipline classic antique feel. Photographer used photo gels
on photo shoot to enhance colors.
INSPIRED BYC A L I F O R N I A C U LT U R E C O L L E C T I O N
©2013 Oakley, Inc.

STANDARD ISSUE
Oakley Standard Issue brings the highest level of protection
to their Law Enforcement and Military Clientele. These
three technologies merge a protective aspect into a lifestyle
eyewear. These concepts directly illustrate the technology
behind three S.I. Eyewear. Ranging from Cerakote Coating
to prevent rust, Ballistics to protect from flying debris and
Cerakote Ultrablend for camouflage in field action. These
concepts were used in POP and web advertising
Photographers: Nick Miramontes and Craig Saruwatari
CERAKOTE COLLECTION
OAKLEY OPTICS. CERAKOTE FIREARM COATING.

OAKLEY ROUND UP INITIATIVE
A Retail In-store program to promote OneSight Clinics
to your local area. OneSight is a program that brings
Prescription Clinics to your local area and gives all
participants that ability to get free vision testing and
eyewear same day.
Concept is the capture the moment when the kids put on
there new eyewear and are able to see clear an get their
first reaction. Photographs were taken at OneSight Clinic
in Santa Ana where each student was given prescription
eyewear. Advertising will be in all Oakley retail stores and
Online.

NYC MARATHON STORE WINDOW
Concept to incorporate NYC and Oakley sponsorship to
make an eye catching window. Original concept was to
make a vintage Broadway poster inspired window. Final
build out was to take inspiration from subway signs to have
a modern vibe to the window.
4 5 6
D E
1 D
A C
F
4 5 6
6
6
6
6
4 5 6
6
6
6
4 5
6
2 3
2 3
2 3
2 3
7F
E
7
E
7
7
J
L
C
C
432
CA
M
3
32 4
F
M
C
E
20
2
1010
10
6 6 6
555
7 7
13
11 1
7
4 4 4
2 2
MANHATTAN
Upper East Side
Randalls Island
Harlem
EASTRIVER
REVIRNOSDUH
BRONX
FINISH
QUEENS
Greenpoint
Williamsburg-North
Williamsburg-South
Clinton Hill
Downtown Brooklyn
Boerum Hill
Prospect Heights
BROOKLYN
Park Slope
Carroll Gardens
Red Hook
Sunset Park
Dyker Heights
Bay Ridge
STATEN ISLAND
NEW YORK
HARBOR
PulaskiBridge
Williamsburg Bridge
Bro
oklyn
Bridge
ManhattanBridge
Verrazano-N
arrowsBridge
Willis Ave.
Bridge
STATEN ISLAND
BROOKLYN
QUEENS
2 0 1 4
BRONXMANHATTAN
©2014 Oakley, Inc.
OAKLEYINC.
MECHANICAL
Job Number: RETAIL 14-9198 Bleed: .5”
Job Name: Q3 14 O Store NY Marathon Window Trim: 60” W x 102” H
Athlete/Product: Live:
Requested By: Sarah 4C CMYK
DUE DATE: PMS:
Date: 09/04/14 Notes:
Date Revised: October 9, 2014 10:32 AM PART #:
Designer: Nori STYLE #:
Production Designer: mkelly File Name: RETAIL 14-9198 O_Store_NYMarathon_60x102
Photographer: Nick Miramontes (Product only)
ORIGINAL CONCEPT
FINAL

O STORE FALL AFA WINDOW
Retail wanted to highlight a Mens and Womens winter
waterproof jackets. Created a design to highlight each
apparel garment to fill store front window and overlay water
droplets to highlight that they are waterproof. A simple
design solution to convey the message to consumers.
Photographer: Nick Miramontes (Product only)

OAKLEY WORLD PRO JR BRANDING
Designed logo for Oakley World Pro Jr annual surf
competition that showcases the best prospects the sport
has to offer. Logo usage was applied to entire branding of
event in Bali.
BALI, INDONESIAO C T O B E R 6 - 1 7 , 2 0 1 2 / $ 1 3 0 , 0 0 0 / O A K L E Y P R O J U N I O R . C O M
CONCEPT / DESIGNED
LOGO

OAKLEY PACKAGING
Oakley was tasked to cut cost and create a generic
Mens and Womens graphic treatment that would be able
to last for 3-5 years. This look was used across the board
from Eyewear, Apparel, Footwear and Accessories.
Needed to create a Mens and Womens texture. Mens
generic graphic we used gloss and dull varnishes to
create dimension in graphic. Womens graphic we
debossed the O’s to create texture.
CONCEPT / DESIGNED

DUCATI PACKAGING
Designed specialty packaging for Ducati eyewear. Each
year needed to change out bike to reflect new body and
logos. Limitations was to highlight bike (photography
provided by Ducati) and use Ducati red on packaging.
CONCEPT / DESIGNED

Portfolio_2016_MOD_OAKLEY_01linkedin

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Ähnlich wie Portfolio_2016_MOD_OAKLEY_01linkedin

Ähnlich wie Portfolio_2016_MOD_OAKLEY_01linkedin (20)

Portfolio_2016_MOD_OAKLEY_01linkedin