A complete online marketing plan for an Australian e-commerce website www.ameyewear.com/

1. www.ameyewear.com
Digital Marketing Proposal
www.systematixinfotech.com
Date- August 18, 2015

2. About AM Eyewear
Founded in 2003 AM Eyewear has grown rapidly from a cheeky young upstart into a cult brand . It’s ethos is
simple; to design beautiful, unique and exceptional eyewear that makes a difference. It is one of only a
handful of brands that have been granted an exclusive co-branding agreement with Zeiss

3. Objectives
 To increase the traffic on the website.
 To increase the conversion rate.
 To improve ROI.
 Optimize Social Media Accounts.
 Improve the visibility of website on the Search Engine.

4. Social Media Marketing
Process
 Defining the target audience(In your case, its been defined by you)
 Creating content and the visual elements
 Publish the content on various platforms
 Monitor engagement and clicks
 Weekly Reporting

5. Suggested Social Platforms

6. Facebook
Suggested Sample
Content-
Posts like these,
with celebrity
reference will help
in improving the
engagement on
the page.
We will craft
excellent content
and couple it with
visual elements to
attract more
engagements.

7. Suggest idea’s of how to pair the sunglasses and
other accessories. This will also lead to
engagement of users on the page and also
generate new engagements.
 Run give away campaigns, where we give 2-3
steps to be followed that involves following/liking
the page, tagging friends and sharing the post
and one lucky winner might get some discount or
a give away product in return. This will generate
more traffic and engagement to the page and the
website.

8. Facebook Ads
A campaign is designed
and as per the targeting
and product and then the
ad is displayed like these
samples. This will lead in
increase in traffic and
Sale.

9. Twitter
Share humorous gifs and vines, use trendy hashtags and get the
results in form of re-tweets and favourites.

10. Feature fans on the business twitter account and
run weekly contests to get other fans featured.
Interact with the customers online and also solve their
issues and queries.

11. Instagram
Collaborate with the top fashion bloggers of
Australia and advertise the products through
their social media platforms as they have a
lot of influence on their followers.

12. Give some benefits to the
followers, this might as well
increase the number of followers
on the Instagram account.

13. Pinterest

14.  Connect with Pinterest users.
 Cross promote the account.
 Re-pin items relevant to the business product.
 Curate interesting pin boards.
 Run Pinterest contest.
 Optimize the pin copy.
Pin Board

15. Why Pinterest is important ?

16. YouTube
Maintaining a
YouTube
channel that
can show the
videos of
styling with the
eyewear's will
help be useful
for the brand
building.

17. Google AdWords
This type of advertising is used to get quick results in terms of sales. It is very essential and useful for the e-
commerce websites to generate leads.
There are different types of Google AdWords Advertisements-
 Display Ads.
 Search Network Ads.
 Google Shopping Ads.
 Re-marketing Ads.
 Video Ads
 Mobile Ads and App Ads

18. PPC Process
Budget
Establishment
Implementation
Research
•Setting Business Goals
•Identifying Target Audience
•Keyword Research
•Budget Estimation
•Budget Establishment
•Budget Management
•Account Setup
•Ad Creation
•Landing Page
•QA - Testing

19. PPC Strategy
 Keyword research.
 Preparing Ad groups.
 Drafting Engaging Ad copies for each Ad Group
 A/B testing.
 Regular Campaign Analysis.
 Regular Optimization to improve Quality Score and CTR
 Sales Analysis
 Reducing CPC and improving ROI
 Adding new keywords and removing non-performing keywords
 Effective Budget Management

20. Display Ads
Search Network Ads
Product Listing Ads

21. E-mail Marketing
• Easy way to reach existing and new customers
• Build Brand
• Measurable
• Economic and cost effective
• Good for ecommerce portals.

22. Sample E-mailer
We designed this emailer for an e-commerce
website http://www.dcgpac.com and it
delivered an excellent insight of-
Conversion rate- 8.45%
Total transactions- 25
New users- 83

23. Search Engine Optimization-
Why?
•85% of all traffic on the Internet is referred from search engines
•90% of all users don’t look past the first 30 results (most view only top 10)
•Many websites aren’t even indexed, are poorly optimized and get very little traffic
•Cost-effective advertising
•Clear and measurable ROI
• Operates under this assumption:
–More (relevant) traffic + Good Conv. Rate = More Sales/Leads

24. Successful SEO Program Specification
•Our SEO Program is designed to address search engine algorithms of all top Search
Engines. The Scope of the SEO Program is customized according to the needs of the
website, target audience and the online competition associate with it.
•The SEO process is divided into the following Stages:
•1. Stage I - Evaluation & Planning
•2. Stage II - Execution
•3. Stage III - SEO Implementation
•4. Stage IV – Completion
•5. Stage V – Off-page optimization
•6. Stage VI – Monitoring

25. When Can you See Rankings?
Realistically, you can expect to see results for some keywords starting 6-9 weeks after
the final submission.
 Organic or Natural Search Engine rankings are achieved due to a combination of both
On-Page optimization (SEO) and Off-Page Optimization (Link Building).
 Rankings usually stabilize after about three months after the implementation phase.
However, your traffic rises continuously since more and more search engines index more
and more optimized pages of your website

26. On- page SEO Plan
 Business Analysis
 Keyword Analysis
 Content Analysis
 SEO Friendly Design Changes
 Robots Writing
 HTML and XML Site Map Creation
 Meta Tag Creation
 Title Tag
 Alt Tag
 SEO Friendly Content Editing
 Link Submission

27.  Set Up Link Campaign Account start Link Campaign
 Directory Submission
 Listing of all the Directory
 Follow Up every day
 Online Book Marking Account Creation
 Link Submission for Product and Service Pages.
 Article Setup
 Listing of all the Article site where we are going to post article every month
 Article Post every
 Press Release Account Setup
 Press Release Distribution
 Blog Commenting
 Other Link Building Campaigns as mentioned in Approach
 On page 2-3 hr. per day to follow up the changes
Off- page SEO Plan

28. Analytics Evaluation
and Strategy
We use Google Analytics to evaluate the SEO activities performed and on the basis of
reports generated we make the further strategy of working.
The report shows the traffic received on the website, the amount of time a visitors spends
on the website, the new visitors, etc. and then improvise changes in the new further working
plan.
The next slide has an analytic snapshot of one of our clients for your reference.

29. Analytics Evaluation

30. SEO Strategy
A perfect blend of all these 4
elements helps in making the best
strategy for SEO.

31. Website Development
and Design
Our approach-
- Review & Analyse the complete requirements.
- Provide the understanding and approach.
- Finalization of the scope of work and work out on the detailed proposal.
- Dividing the work into the milestones.
- Designing, Developing, Testing and Deploying the website.
- Provide the after deployment / maintenance support.

32. Pricing
Service Monthly charge
Search Engine Optimization $550 (targeting 15 keywords)
Social Media Optimization $400 (focusing 5 platforms)
Google AdWords $600
Email Marketing $150/emailer (including content and
design)
Total Pricing for SEO,SMO,PPC $1550
Website design & development Based on the requirement.
If you choose to go ahead with all the services then the combined price offer will be $1300
per month.

33. THANKS