Nords PR: Vilnius - European Capital of Culture
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PR case: Vilnius - European Capital of Culture
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Nords PR: Vilnius - European Capital of Culture
- 3. Предисловие During 365 days 3 000 000 tourists Will see 1000 events Within 120 programs From 30 countries
- 5. Our approach
- 7. Ukrainians probably know few things about Lithuania and its capital, but they surely have a lot to tell the world about Ukraine.
- 8. Lithuania Embassy to Ukraine November 26 , 2008 Round table and press briefing “Vilnius – European Cultural Capital 2009: Ukraine’s art presence abroad”
- 11. The best way to have people talk on your behalf is to let them feel a part of something bigger
- 15. Entertainment and general interest media wrote about the round table and cultural ambassadors program (62 publications )
- 16. Only tourism media remained passive
- 18. Result : about 60 publications , over 15% were reprints from Russian media
- 20. Thank you for your attention!