Typology

1.  Corporate discourse is the overall communication activity
of the company on a variety of levels.
 Business owners have racist practices in dealing with
workers.
 Corporate managers also generally tend to deny or mitigate
such discrimination blame the victim.
 Social inequality is often rooted in economic inequality and
the same is true for the position of minority.
 Ethnic and racial discrimination in both the work force and
the corporate domain is still widespread.
 Business corporations play a central role in studies of elites.

2.  The elite is a small group of people who control
huge financial resources and great influential political
power.
 In general, the elite means a group of people who
are more powerful than others.
 Elite discourse examines how language and
communication define, mediate and legitimize class
privilege.

3.  Elites play central role in the reproduction of racism.
 Racism is a social system of domination of a
specific kind of power of one group over other
groups, in the case of Europeans(whites) over non-
European peoples.
 Racist discourse is a form of discriminatory social
practice that manifests itself in texts, talk and
communication.

4.  It is one of the advanced methodologies in the study
of discourse, which deals with language as a form of
social practices and studies how text and speech
contribute to the creation of social and political
power.
 CDA is a movement of scholars who focus on social
issues and not primarily on academic paradigms.