Danielle Betras

Greater Los Angeles Area United States

Senior Participation/Digital Planner

Advertising / Marketing / PR

My beginnings as a Community Manager taught me that a solid understanding of and willingness to react to your customer/user and how they interact with your product will put your brand ahead of the rest. Your content or product is successful when your fans take control of it--that could mean sharing it, reinventing it, or customizing it. Strict attention to how customers/users will experience your product from start to finish, and how they will share your product is essential from the very beginning of your development process. My job is to build an intelligent digital strategy and digital media plan using social listening tools, search and social data, as well as traditional research...