Weitere ähnliche Inhalte Kürzlich hochgeladen (20) YouTube For Nonprofits1. YouTube for Nonprofits: 25 Strategies to Attract Donors
Allan Pressel, CharityFinders
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3. Today’s Speakers
Allan Pressel
CharityFinders
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4. YOUTUBE FOR NONPROFITS:
25 STRATEGIES TO ATTRACT DONORS
Nonprofit Webinars
January 12, 2011
Presented by:
Allan Pressel, CEO/founder
CharityFinders
877-456-3210
www.CharityFinders.com
Allan@CharityFinders.com
Special Thanks To Our Sponsors
5. 7 Key Goals of an Effective Online Video
You should strive to achieve these goals for your
video:
•Findability
•Stickiness
•Loyalty
•Referability
•Maximum conversion rate
•Dynamism
•Positive ROI
© CharityFinders, proprietary & confidential, not for reproduction
6. Other Goals
•Incite action
•Inspire
•Grow brand awareness
•Fundraise
•Wide audience
•Viral-ness
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7. WHERE SHOULD YOU POST YOUR VIDEOS?
YouTube
Your own channel
Vimeo
Your website
E-newsletter
E-mail blasts
DVD
Tons of other video sharing sites, including
BlogTV
Flickr
MySpace
MyVideo
Photobucket
SchoolTube
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8. WHY SHOULD YOU POST YOUR VIDEOS
ON A SOCIAL MEDIA SITE?
Easy
Free
Doesn’t require storage or bandwidth on your site/host
Easy to embed within your site
Findable by lots of visitors
Easy to spread the word
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9. PRODUCTION CONSIDERATIONS
Short
Easy to see
Large enough size
Good sound quality
Do-it-yourself vs. professional
Plan everything
Storyboard
Script
Shoot location
Needed equipment
Camera(s)
Lighting
Green screen
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10. PRODUCTION CONSIDERATIONS (CONT.)
Personnel
Format
Image montage
Voiceover
Graphics
Animation
Transition effects
Talking head
Interview
Video magazine
Documentary
Story
Publish quickly
Label your video
Title (eye-catching!)
Tags
Descriptions
© CharityFinders, proprietary & confidential, not for reproduction
11. SHARE YOUR VIDEO
YouTube
Facebook
Twitter
MySpace
Blogs
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12. TECHNICAL CONSIDERATIONS
Don’t use Flash (yet)
Use HTML5 (incorporates video playback)
Video Spokesperson (VSP)
Links between website, social media, blog, e-newsletter, video
Non-linear editing
Licenses/copyrights
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13. CONTENT CONSIDERATIONS
Who is the intended audience?
What action(s) would you like them to take?
Will you include specific calls to action?
How will you achieve the desired emotional appeal
Music
Montage
Graphics
Animation
Humor
Shelf life
Interactivity
Discuss issues
Ask questions
Invite responses, feedback
Links
Dynamic content
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©
14. TOOLS TO PRODUCE/EDIT YOUR VIDEOS
cnet.com
YouTube Downloader
PhotoScape
Windows MovieMaker
VideoSpiritPro
PowerPoint, Keynote
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15. TYPES OF VIDEOS
Testimonial Conference
Client Keynote
Client’s family Breakout sessions
Donor Workshops, seminars
Volunteer Webinars
Staff
Podcasts
Board member
Organizational history
Industry expert
Celebrity Biographical
Tribute PSA
Awards ceremony Marketing
Major donor Capital campaign
Major volunteer Accomplishments
Long-term Membership recruitment
employee
Field work
Event
iReport
Highlights
Performer
Speaker
© CharityFinders, proprietary & confidential, not for reproduction
16. Private Website Consultation
I’d like to offer each of you a free private website consultation
One hour
Consultation includes:
CharityFinders’ assessment of your site
Recommendations
Building your nonprofit's most-needed functionality
In person or by webinar
Include anyone you want (e.g., ED, DD, board members, etc.)
In one location or several
We’ll contact you in 1-2 business days to schedule the
consultation
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17. SAMPLE VIDEO APPROACH: SUCCESS STORY
Call to action on your home page
Success story synopses (including pictures)
Provide information people are actually interested in…
...but not all the information
Give the reader a reason to click thru to the video
Success story of the month
Other success stories
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18. AN EFFECTIVE ONLINE VIDEO STRATEGY:
5 STEPS
1. Define Content Strategy
what content your organization needs
how you are going to develop it
how you are going to accomplish this content strategy
Target Audiences
Target Messages
Target Transactions
2. Produce
3. Edit/Proof
4. Publish
5. Maintain/Update
© CharityFinders, proprietary & confidential, not for reproduction
19. “DON’T”S
“Don’t say a little in so many words but a great deal in a
few.” (Pythagoras)
Make your videos hard to find
Use old or obsolete stories
Automatically play sound
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20. “DO”S: DEVELOPING YOUR STYLE
Incorporate humor
Consistency with your branding, mission, and image
Each story should have a purpose
Present your nonprofit and cause in a positive light
Tug at their heartstrings, get them to believe in your
mission and want to support it
© CharityFinders, proprietary & confidential, not for reproduction
21. “DO”S: PLANNING YOUR VIDEOS
Ensure consistency in the way different stories are presented
If possible, tie results directly to prior donor or volunteer action
Take notes on what you like and don’t like about other nonprofits’ vdeos
Collect stories, examples, humor, and other content
Exercise to think about what videos to include in your site
Identify types of website visitors
For each
What do they want to SEE on your site?
What do they want to DO on your site?
Use videos to build better relationships with your constituents
Address confidentiality issues
Update your videos frequently
Drive search engine traffic to your videos
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22. “DO”S: DEVELOPING YOUR CONTENT
Engage: have an attention grabbing opening
Interest: present about what the website visitor wants to
see/hear, not what you want to tell them
Entertain
Inspire
Motivate to take action
Be concise
Be credible
Ensure all videos are well-written/produced, error-free, and
up-to-date
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23. “DO”S: NAVIGATION
Easy to find/navigate
Hierarchical/drill-down
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24. “DO”S: USE IMAGES
Pictures
Kids
Animals
Graphics
Animation
Images should be:
Large enough
Of a sufficiently narrow subject
Good resolution
Small file size
Properly cropped
Including a caption
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25. “DO”S: INTERACT WITH YOUR VIEWERS
Feedback
Referrals
Polls
Blogs
Online Q&A
E-mail list sign-up
Video submittal
© CharityFinders, proprietary & confidential, not for reproduction
26. EXAMPLES
Let’s go online!
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27. Contact Information
Allan Pressel, CEO/founder
Allan@CharityFinders.com
www.CharityFinders.com
1-877-456-3210
641 21st St.
Hermosa Beach, CA 90254
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28. Find the listings for our current season of webinars
and register at
NonprofitWebinars.com
Chris Dumas
Chris@NonprofitWebinars.com
707-812-1234
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