The basis for any successful grant proposal is objective evidence that a vital community need exists. This is why the best American fundraisers are intimately familiar with the US Census Bureau web site, including American FactFinder and mapping tools. This workshop is intended for those who either are new to the US Census site, are confused by its new format or haven’t had time to learn about the wide array of data and services offered at the site

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Using Census Data to Get
Grants
Mark Goldstein
June 26, 2013
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5. Using Census Data to Get Grants
Mark Goldstein, CFRE
Nonprofit Webinars
June 26, 2013
www.communicationmark.com/census.php

6. Why Use Census Data?
• The basis for any successful grant proposal is
objective evidence that a vital community
need exists.

7. You Can’t Always Get
What You Want
…but know what you are hoping to find before going online in
order to be as efficient as possible.
With grant proposals, you are usually gathering demographic
information (statistical characteristics of a population) or other
baseline data (to show past results, measure a current situation
or calculate future results). The data is usually either required by
the funder or desired to objectively demonstrate the need for
funding.
If you aren’t sure whether the Census has the data that you
need, try using FedStats: http://www.fedstats.gov/

11. Range of Available Census Data (Poll 1)

14. Quick Fixes: Simple Searches
If all that you need is basic demographic information for the
US, a state, county or city, the Census Bureau has made life
easy for you. Consider the Census home page once more….
(But let’s do Poll #2 to gauge your experience first.)

19. You Can Also Browse Further

22. Easy Stats

23. Advanced Searches (Poll 3)

24. Let’s say that we want to know how many Hispanic
or Latino residents in NC’s 11th Congressional
District live in poverty.

26. Options: Topics

27. Options: Topics > Poverty

28. Options: Geography

29. Options: Geography – Cong. Dist.

30. Options: Geography – Address

31. Options: Geography – Map Address

32. What I downloaded….

33. Options: Geography – Map Select

34. Options: Race and Ethnic Groups

35. Options: Race… – Hispanic

36. Options: Race…– Hisp. — Groups

37. Results!

38. Aw, snap.

39. Let’s Try That Again.

40. Downloading Results

41. Downloaded Spreadsheet

42. Now Do the Math…

43. Other Resources: Data Access Tools

44. Other Resources: Other Help

45. Thank You for Listening!
Mark Goldstein, CFRE
(828) 650-0902
mark@communicationmark.com
www.communicationmark.com/census.php

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