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Nokia
OS Strategy 2010
Alexander Oswald
Head of Marketing Alps South East Europe
Numbers   Symbian   Maemo   Offering
Numbers
Looking Back over 2009




4
Worldwide Smartphone market by OS vendor
Market shares 2009/2008 in % Source: Canalys
60.00%



50.00%



40.00%



30.00%
                                                                  2009
                                                                  2008
20.00%



10.00%



 0.00%


         Symbian   RIM   Apple   Microsoft    Google     Others
                                             (Android)
Worldwide Smartphone market by OS vendor
Market shares 2009/2008 in shipments Source: Canalys
80,000,000


70,000,000


60,000,000


50,000,000


40,000,000
                                                                      2009

30,000,000                                                            2008


20,000,000


10,000,000


        -


             Symbian   RIM   Apple   Microsoft    Google     Others
                                                 (Android)
Worldwide Smartphone market by OS vendor
Market shares 2009/2008 in shipments Source: Canalys
 80,000,000


 70,000,000


 60,000,000


 50,000,000


 40,000,000


 30,000,000


 20,000,000


 10,000,000


         -


              Symbian   RIM+Apple+Microsoft
More
Numbers
Ovi Store covers whole planet




   •   180+ countries
   •   60 operators in 18 countries support carrier billing model
   •   Developers from 80 countries submit to Ovi store
   •   30 local languages support
22 downloads per second 24/7
in OVI Store
Average downloads: 1,5 Mio/day
1 million registrations were
generated in the last 15days
60% of daily visitors are
returning visitors
On average, each registered
user has downloaded 12 items
since the launch of the service.
Symbian
All three platforms are open for publishers and
developers to bring apps, content and services
                  innovation.
A clear statement by Nokia!
2010 takes Symbian to a
new level in usability
Maemo
MeeGo
Maemo
MeeGo
Maemo and Moblin evolution
into a unified platform
Price segments (EUR)
                          500                             Computers
                                                            MeeGo
                                      Smartphones
                                        Symbian
                          200


                          150


                          100

                                                Phones
                              50                 Series
                                                   40

                                       Share   Organize    Discover     Play
                                   Rational                           Aspirational




MeeGo in Nokia’s software strategy
Evolution of Maemo in MeeGo

Today, Maemo 5 and Nokia N900 offer full internet with no
compromises. MeeGo will drive an even wider range of Internet
computing and communication experiences for consumers.

During 2010, we plan to create our flagship experience on MeeGo,
with deep Ovi service integration and an iconic user experience.
Intel and Orange are teaming up to deliver Orange
multimedia services across a number of devices based on
the Intel Atom Processor and MeeGo software platform.
Offering
We will drive
     simplicity and clarity




31
2010: Elegantly Connected Apps and Services


 Service Level




   Apps Level




Platform Level
You may have used Qt today already…..

        From embedded devices
                                   By companies from many industries
         to desktop applications




    More info under http://www.qtsoftware.com/qt-in-use/
3   © 2009 Nokia
Cross-platform with Qt

  Qt removes
  platform
  dependencies,
  creates                                    Any App, developed once.
  economies of
  scale and
  reduced
  time-to-market



   Maemo                     Windows                    Consumer       Genevi - Car
                   Symbian               PC / WEB
   MeeGo                     Mobile/CE                  Electronics   infotainment



                                                    Google Services
            Apple Services                          + 3rd party apps
            + 3rd party apps
                   iPhone                                Android
Brand Partnership with Nokia
Reasons to believe 2010
     will be a good year


36
MeeGo
Numbers   Symbian           Offering
                    Maemo
Company Confidential
38   ©2008 Nokia
Thank you !

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Alexander Oswald The Future of Maemo and Symbian

  • 1. Nokia OS Strategy 2010 Alexander Oswald Head of Marketing Alps South East Europe
  • 2. Numbers Symbian Maemo Offering
  • 5. Worldwide Smartphone market by OS vendor Market shares 2009/2008 in % Source: Canalys 60.00% 50.00% 40.00% 30.00% 2009 2008 20.00% 10.00% 0.00% Symbian RIM Apple Microsoft Google Others (Android)
  • 6. Worldwide Smartphone market by OS vendor Market shares 2009/2008 in shipments Source: Canalys 80,000,000 70,000,000 60,000,000 50,000,000 40,000,000 2009 30,000,000 2008 20,000,000 10,000,000 - Symbian RIM Apple Microsoft Google Others (Android)
  • 7. Worldwide Smartphone market by OS vendor Market shares 2009/2008 in shipments Source: Canalys 80,000,000 70,000,000 60,000,000 50,000,000 40,000,000 30,000,000 20,000,000 10,000,000 - Symbian RIM+Apple+Microsoft
  • 9. Ovi Store covers whole planet • 180+ countries • 60 operators in 18 countries support carrier billing model • Developers from 80 countries submit to Ovi store • 30 local languages support
  • 10. 22 downloads per second 24/7 in OVI Store
  • 12. 1 million registrations were generated in the last 15days
  • 13. 60% of daily visitors are returning visitors
  • 14. On average, each registered user has downloaded 12 items since the launch of the service.
  • 16. All three platforms are open for publishers and developers to bring apps, content and services innovation.
  • 17.
  • 18. A clear statement by Nokia!
  • 19. 2010 takes Symbian to a new level in usability
  • 20.
  • 21.
  • 22.
  • 23. Maemo
  • 25. MeeGo
  • 26. Maemo and Moblin evolution into a unified platform
  • 27. Price segments (EUR) 500 Computers MeeGo Smartphones Symbian 200 150 100 Phones 50 Series 40 Share Organize Discover Play Rational Aspirational MeeGo in Nokia’s software strategy
  • 28. Evolution of Maemo in MeeGo Today, Maemo 5 and Nokia N900 offer full internet with no compromises. MeeGo will drive an even wider range of Internet computing and communication experiences for consumers. During 2010, we plan to create our flagship experience on MeeGo, with deep Ovi service integration and an iconic user experience.
  • 29. Intel and Orange are teaming up to deliver Orange multimedia services across a number of devices based on the Intel Atom Processor and MeeGo software platform.
  • 31. We will drive simplicity and clarity 31
  • 32. 2010: Elegantly Connected Apps and Services Service Level Apps Level Platform Level
  • 33. You may have used Qt today already….. From embedded devices By companies from many industries to desktop applications More info under http://www.qtsoftware.com/qt-in-use/ 3 © 2009 Nokia
  • 34. Cross-platform with Qt Qt removes platform dependencies, creates Any App, developed once. economies of scale and reduced time-to-market Maemo Windows Consumer Genevi - Car Symbian PC / WEB MeeGo Mobile/CE Electronics infotainment Google Services Apple Services + 3rd party apps + 3rd party apps iPhone Android
  • 36. Reasons to believe 2010 will be a good year 36
  • 37. MeeGo Numbers Symbian Offering Maemo
  • 38. Company Confidential 38 ©2008 Nokia