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why were not just
a shoe company
“Vans are the original sport
footwear company grounded
In youth, authenticity, and
individual style. Our purpose
is to embody and represent the
creativity and self-expression
at the core of action sports
and youth culture.”
vanSTORY
CATCH OUR drift
People over products
Youth culture
creativity
Self-expression authenticity
Individuality
simplicityadventure
community
daring
bold
skate
Surf
ride
music
function
classic
durable
chill
sustainability
“When I was at the brand previously, we would say our
pillars were art, music and street culture and they
rested on a foundation that was action sports.”
sustainability
Check our merch
Skate SnowSurf
shoes
classics
pro skate
surf
sandals
snowboard boots
Mens
womens
kids
Clothing
t-shirts
tanks
shirts
shorts
sweatshirts
hoodies
boardshorts
Pants
jogger
jeans
jackets
dresses
skirts
leggings
sweaters
Accessories
Hats
snapbacks
beanies
backpacks
bags
socks
sunglasses
wallets
belts
laces
keychains
top sellers
authentic old skool sk8 hi
debut: 1966
first board shoe,
known for its
durability and grip
debut: 1978
debut of the now
world renowned
Jazz stripe
debut: 1978
created to bring
new performance
functions that
protect
slip-on
debut: 1977
made famous by jeff
spicoli in “fast time at
ridgemont high”
collaborations
vans x peanut
vans x opening ceremony
“Floral Noir”
vans x supreme
“playboy”
The big picture
sales numbers
vans brand revenue for the fourth quarter was up 14%.
driven by an increase in the american business and in europe
a return to growth with a mid-single-digit rate increase; and
more than 20% growth in asia pacific. revenue for the vans
brand for the full year was up 6% and reached $2.3 Billion.
looking ahead to 2017, we anticipate that out regional growth
rates around the world will continue strong. in fact, we
expect five-year compound annual growth rates of 10% in the
americas, 20% in europe and 25% in our asia pacific region.
size and scope
store information
70 retail stores location in california
415 retail stores worldwide
our vf and brand teams are laser
focused on creating innovative, engaging
in store experiences.
size and scope distribution
vans sells merchandise in more than 100 countries
and some 600 stores, and has about 7,000 employees,
including an estimated 500 in cypress.
vans merchandise is sold in the us by national chain
stores and in skate, surf, and specialty shops in north
america, europe and asia as part of its marketing
strategy, vans backs bands through music festivals.
size and scope
e-commerce
using data to better understand consumer trends and
preferences in helping vf corporation better serve
consumers directly through its owned retaila and
e-commerce business.
“e-commerce was particularly strong in china,” said heinz
salburger, vf corp’s president of international affairs
size and scope
direct-to-consumer
direct-to-consumer revenue was 28%
of total vf revenue in 2015 compared
to 26% in 2015
revenue is expected to grow at a high
single-digit percentage rate. direct-to-
consumer growth in 2017 includes the
addition of about 50 stores and mid-
single-digit comparable sales growth.
size and scope
wholesale
at vf, our fundamentals are strong and our
ability to win with soncumerism is unchanged.
and while segments of our wholesale business
in north america struggles in 2016, our global
direct-to-consumer business and our business
outside the u.s. remained strong.
our consumer
demographics
age: 16 - 35
location: urban areas: domestic
and international
gender: all
income: lower middle class -
upper class
occupation: all
education: all levels
PSYCHOGRAPHICs
personality: creative, driven, active,
adventurous, curious, daring, imaginitive,
values: individuality, freedom, community,
self-expression, simplicity, authenticity
attitudes: laid back, positive, fun, easy,
interests: action sports, art, music,
youth culture, fashion
JACOBJACOB
Los angeles
19
JACOB IS A 19 YEAR OLD SKATER BORN
AND RAISED IN LOS ANGELES. WITH IT
BEING HIS FIRST YEAR OUT OF SCHOOL HE
IS TRYING TO BECOME A PRO SKATER. HE
CURRENTLY RIDES FLOW FOR ALMOST
SKATEBOARDS AND HAS A PART TIME
JOB AT HIS LOCAL COFFEE SHOP. JACOB
STILL LIVES AT HOME WITH HIS FAMILY
BUT HAS BEEN SAVING UP TO MOVE
OUT. HE SPENDS HIS EXTRA MONEY ON
NEW SKATE STUFF INCLUDING MONTHLY
PURCHASES OF NEW VANS TO SKATE IN.
Sarah
Santa cruz
23
SARAH IS A 23 YEAR OLD GIRL WHO
GREW UP MOVING AROUND THE WEST
COAST. after graduating college,
SHE DECIDED TO MOVE TO SANTA CRUZ
WHERE SHE LIVES WITH TWO ROOMATES
AND A DOG. SHE WORKS IN THE MARKET-
ING DEPARTMENT FOR _____, but
at heart she is a surfer. She loves
spending her time at the beach and
going out to concerts at night. She is
free-spirited and is involved in the
local youth art scene.
SARAH IS A 23 YEAR OLD GIRL WHO
GREW UP MOVING AROUND THE WEST
COAST. after graduating college,
SHE DECIDED TO MOVE TO SANTA CRUZ
WHERE SHE LIVES WITH TWO ROOMATES
AND A DOG. SHE WORKS IN THE MARKET-
ING DEPARTMENT FOR _____, but
at heart she is a surfer. She loves
spending her time at the beach and
going out to concerts at night. She is
free-spirited and is involved in the
local youth art scene.
BEn
new york
27
ben is a 27 year old from chicago
who moved to new york to pursue
new business ventures. He is an
entrepeneur and free-lance graphic
designer. His life is centered around
fashion. Ben is always at new store
openings and galleries in soho, both
for his own pleasure and as market
research. he hopes to launch a
high-street fashion brand within
the next couple years. ben has a
girlfriend who also wears vans.
externalanalysis
CONTENT
footwear market
competitors
market trends
market segmentation
footwear
Market
footwear and apparel market: $1,669.6 billion
global market
PASSPORT 3APPAREL AND FOOTWEAR: GLOBAL INDUSTRY OVERVIEW
Disclaimer
Much of the information in this
briefing is of a statistical nature and,
while every attempt has been made
to ensure accuracy and reliability,
Euromonitor International cannot be
held responsible for omissions or
errors.
Figures in tables and analyses are
calculated from unrounded data and
may not sum. Analyses found in the
briefings may not totally reflect the
companies’ opinions, reader
discretion is advised.
The apparel and footwear
industry experienced another
year of positive growth in 2016,
however, at 1% it proved to be
the weakest year-on-year
development since the global
recession, reflecting persistent
subdued demand in Europe and
the negative effect of the
Chinese slowdown.
Nevertheless, a myriad
opportunities remain from
sportswear’s robust growth to
incorporating digital innovation
into the shopping experience
and catering to consumers’
ongoing desire for instant
gratification.
otwear Global Industry Overview contains a global outlook,
mance of the apparel and footwear categories
nst other consumer industries and across regions and
also identifies leading companies in the industry and
trends shaping the development of the global industry over
Unless otherwise noted, all values expressed in this report
ollar terms, using a fixed exchange rate (2016). All data are
nt 2016 prices; inflationary effects are discounted.
d
Womenswear
US$630.0 billion
Menswear
US$414.2 billion
Childrenswear
US$157.7 billion
Footwear
US$346.5 billion
Apparel Accessories
US$68.5 billion
Hosiery
US$52.7 billion
The apparel and footwear industry
experienced another year of positive growth
in 2016, however, at 1% it proved to be the
weakest year-on-year development since
the global recession, reflecting persistent
subdued demand in Europe and the negative
effect of the Chinese slowdown.
DATA FROM EUROMONITOR
US footwear market: $79.7 billion (up 6% in 2016)
domestic market
US sports footwear market: 41% of total footwear (up 8% in 2016)
us remains the largest footwear market globally
USD Millions 2011 2012 2013 2014 2015 2016
Women’s 35,407.6 35,162.3 35,812.3 37,800.5 40,412.8 42,750.4
Men’s 21,453.8 22,036.9 22,688.1 24,440.7 25,903.7 27,277.4
Children’s 7,913.9 8,225.0 8,452.7 8,793.0 9,224.1 9,670.4
Total 64,775.3 65,424.2 66,953.1 71,034.2 75,540.5 79,698.1
women’s
Children’s
men’s
54%
34%
12%
DATA FROM EUROMONITOR
Market Sizes
Sales of Footwear
Retail Value RSP - USD million - Current - 2002-2021
79,698
2002 2016 2021
0
20,000
40,000
60,000
80,000
100,000
120,000
Forecast
Sales of Footwear
% Y-O-Y Growth 2002-2021
5.5% Forecast
2002 2016 2021
-10%
-5%
0%
5%
10%
Retail Value RSP - USD million - Current - 2016 Growth Performance
Sales of Footwear by Category
Click on a Category to update Sales Chart
Sales of Children's Footwear
Retail Value RSP - USD million - Current - 2002-2021
Company Share Performance in Footwear
% Share - Retail Value RSP - 2007-2016
0%
10%
20%
30%
40%
50%
60%
70%
80%
NikeInc
SkechersUSA
Inc
adidasAmerica
Inc
VFCorp
WolverineWorld
WideInc
Payless
ShoeSourceInc
NewBalance
AthleticShoeInc
DeckersOutdoor
Corp
SteveMadden
Ltd
Others
Retail Sales Performance by Company
Retail Value RSP - USD million 2016- % CAGR 2011-2016
Click on company to compare against market
40,000
50,000
OTHERS
Company Performance vs Market
% Y-O-Y Growth 2007-2016
Nike Inc
10%
15%
footwear sales company share performance in footwear
Company Share Performance in Footwear
% Share - Retail Value RSP - 2007-2016
0%
10%
20%
30%
40%
50%
60%
70%
80%
NikeInc
SkechersUSA
Inc
adidasAmerica
Inc
VFCorp
WolverineWorld
WideInc
Payless
ShoeSourceInc
Retail Sales Performance by Company
Retail Value RSP - USD million 2016- % CAGR 2011-2016
Click on company to compare against market
40,000
50,000
OTHERS
Company Performance vs
% Y-O-Y Growth 2007-2016
Nike Inc
10%
15%
DATA FROM EUROMONITOR
Market
segmentation
CATEGORY/STYLE MARKET SHARE SALES (IN $US)
WOMEN’S CASUAL 17% $5,868,400,000
WOMEN’S DRESS 13% $4,487,600,000
WOMEN’S ATHLETIC 10% $3,452,000,000
MEN’S CASUAL 20% $3,106,800,000
MEN’S DRESS 9% $2,071,200,000
MEN’S ATHLETIC 6% $6,904,000,000
OTHER STYLES 25% $8,630,000,000
17%
13%
10%
20%
9%
6%
25%
Woman's	Casual	Shoes
Woman's	Dress	Shoes
Woman's	Athletic	shoes
Men's	Athletic	Shoes
Men's	Casual	Shoes
Men's	Dress	Shoes
Other	Styles
DATA FROM FDRA AND STATISTA
annual sales: $5,250,000,000
Number of stores: 4470
% of us market: 15.21%
annual sales: $3,010,000,000
Number of stores: 1600
% of us market: 8.72%
annual sales: $3,800,000,000
Number of stores: 400
% of us market: 11.01%
15%
11%
9%65%
Foot	Locker
Payless	Shoe	Source
The	Brown	Shoe	Company
Other	Retailors
CATEGORY Annual revenue % of market SHARE
VANS $2,300,000,000
VANS SHOES $1,840,000,000.0 5.33%
VANS MEN’S SHOES $1,380,000,000.00 11.42%
competitors
competitor one: nike SB
sales: 34 Billion
market share: 19.7%
target market: Nike primarily targets
consumers who are between the ages of 15-40
price range: $20 - $400
philosophy: NIKE, Inc. fosters a culture of
invention. We create products, services and
experiences for today’s athlete while solving
problems for the next generation.
DATA FROM NIKE.COM AND EUROMONITOR
competitor two: converse
sales: 228 million
target market: Converse primarily targets con-
sumers who are between the ages of 18-28
price range: $19 - $340
philosophy: We empower our community to
unleash their creative spirit through Music, Art
and Skate, with a focus on inspiring and enabling
young people to be their true authentic selves.
DATA FROM NIKE.COM AND EUROMONITOR
sales: 32 million
target market: DC primarily targets consumers
who are between the ages of 13-28
price range: $20-$160
philosophy: DC Shoes is an American company
that specializes in footwear for extreme
sports, skateboarding, snowboarding, BMX,
Motocross, Rally car racing, and surfing.
competitor three: DC shoes
DATA FROM DCSHOES.COM AND EUROMONITOR
Market trends
Healthy living
ethical living
Connection consumers
shopping re-invented
experience
mega trends
footwear trends
Retro resurgence
increase in consumer knowledge
sports shoes have benefitted the entire shoe market
ankle boots are no longer seasonal
more than 80% of sales are made in retail stores
Internet sales have grown 6% over the last 5 years
	 using technology to help physical retail
direct trends
EVOLUTION OF ATHLEISURE
CHANGES IN CONSUMERISM
RETAILING LANDSCAPE SHIFTS
fast changing market place
celebrity influence
new “it” shoe
old skool
lots of collaborations
mte and lites
vault line
authentic line next?
future of retail
Personalizing products to better meet the
needs of the consumer
Technology that recognizes consumers
growth in Social media shopping
ultra-fast delivery and service
Story-telling and experience based shopping
thanks!
Market Research
http://footwearnews.com/2018/business/retail/dtc-fashion-brands-retail-evolution-grand-voyage-m-gemi-sarah-flint-480450/
http://footwearnews.com/2018/business/mergers-acquisitions/foot-locker-women-shoppers-carbon38-investment-485296/
https://www.quora.com/What-is-the-total-market-size-for-mens-dress-shoes
https://www.statisticbrain.com/footwear-industry-statistics/
http://fdra.org/key-issues-and-advocacy/footwear-retail/
https://www.statista.com/statistics/197650/annual-shoe-store-sales-in-the-us-since-1992/
http://investor.caleres.com/press-release/brown-shoe-company-embarks-rebranding
(brown shoe company rebranding)
Competitors
http://www.fundinguniverse.com/company-histories/dc-shoes-inc-history/
https://0-www.lexisnexis.com.library.scad.edu/hottopics/lnacademic/
https://www.converse.com/uk/en/our-story/about-us.html
http://www.fundinguniverse.com/company-histories/dc-shoes-inc-history/
https://0-www.lexisnexis.com.library.scad.edu/hottopics/lnacademic/
Trends
https://fashionista.com/2017/09/vans-shoes-sneakers-fashion-trend
https://www.gq.com/story/vans-old-skool-sneaker-trend
http://www.instyle.com/fashion/shoes/celebrities-vans-old-skool-sneakers
http://www.esquire.com/style/mens-fashion/a13446025/vans-shoes/
citations
PART3:sixmonthBUYINGPLAN
contents
current events
SWOT analysis
buying strategy
6 month buying plan
Design assembly
collection
Vans x metallica
Vans x SUPREMe
Vans x spongebob
S
w
0
t
StrengthsWeaknesses
Customization
Brand Loyalty
Brand Heritage
High quality products
Distribution and sales network
consistent growth in sales
Non-luxury approach
niche market confines
specific customer
inability to penetrate
emerging markets
lack of product range
opportunities threats
Growth in athleisure
Brick-and-mortar experience
advancements in technology
increase in consumer knowledge
sustainibility trend
Skateboard market is growing
high competition
crowded marketplace
counterfeits and replicas
fast changing trends
high return rates
S
w
0
t
buying strategies
Leading Company within VF as of 2018
Predicted 2.1% Annual Growth
More than just a skate shoe
Our Classics:
	 Best Seller: Old Skool
	 Authentic is the new style
	 Color Categories
buying plan6 month
PLANNED MONTHLY SALES
AUG SEPT OCT NOV DEC JAN
$5 MIL
$10 MIL
$15 MIL
$20 MIL
$25 MIL
$30 MIL
$35 MIL
Sales (LY) $131,340,760.32
%Planned Increse 2.1%
Planned Sales for Period $134,158,080
Plaanned EOM for Period $41,152,785.28
Inicial Markup % 42%
S-t-S 2.30
Cost % 58%
Planned Reduction $ $20,123,712
Planned Reductions % 15%
Aug
Sales Distribution 12.12%
Reductions Distribution 10%
Aug
PLANNED MONTHLY SALES $16,259,050.30
PLANNED MONTHLY BOM $37,397,906.38
PLANNES MONTHLY EOM $46,124,084.54
PLANNED MONTHLY REDUCTIONS $2,012,371.20
PLANNED PURCHASES AT RETAIL $26,998,508.65
PLANNED PURCHASES AT COST $15,659,135.02
Sept OCT NOV
14.95% 13.33% 17.88%
12% 3% 20%
Sept OCT NOV
$20,053,949.80 $17,885,955.23 $23,987,464.70
$46,124,084.54 $41,137,697.02 $55,171,168.82
$41,137,697.02 $55,171,168.82 $69,883,480.50
$2,414,845.44 $603,711.36 $4,024,742.40
$17,482,407.72 $32,523,138.39 $42,724,518.79
$10,139,796.48 $18,863,420.26 $24,780,220.90
DEC JAN TOTAL
22.65% 19.07% 100.00%
25% 30% 100%
DEC JAN TOTAL
$30,384,121.96 $25,586,629.02 $134,158,080.00
$69,883,480.50 $58,849,246.74 $308,563,584.00
$58,849,246.74 $41,152,785.28 $312,318,462.90
$5,030,928 $6,037,113.60 $20,123,712.00
$24,380,816.19 $13,927,281.15 $158,036,670.90
$14,140,873.39 $8,077,823.07 $91,661,269.00
classics Skate surf sandals snow
footwear categories
Planned Sales %: 76%
Planned Sales $: $101,960,140.80
Planned Receipt $: $120,107,869.88
Planned Sales %: 17%
Planned Sales $: $22,806,873.60
Planned Receipt $: $26,866,234.05
Planned Sales %: 4%
Planned Sales $: $5,366,323.20
Planned Receipt $: $6,321,466.84
Planned Sales %: 2%
Planned Sales $: $2,683,161.60
Planned Receipt $: $3,160,733.42
Planned Sales %: 1%
Planned Sales $: $1,341,580.80
Planned Receipt $: $1,580,366.71
vans classics
Planned Sales %: 20%
Planned Sales $: $20,392,028.16
Planned Receipt $: $24,021,573.98
Planned Sales %: 23%
Planned Sales $: $23,450,832.38
Planned Receipt $: $27,624,810.07
Planned Sales %: 21%
Planned Sales $: $21,411,629.57
Planned Receipt $: $25,222,652.67
Planned Sales %: 21%
Planned Sales $: $21,411,629.57
Planned Receipt $: $25,222,652.67
Planned Sales %: 15%
Planned Sales $: $15,294,021.12
Planned Receipt $: $18,016,180.48
sk8-hi old skool authentic slip-on era
color distribution
core fashion collab
planned distribution %: 59.2%
Planned Sales $: $59,422,370.06
Planned Receipt $: $69,998,866.57
planned distribution %: 35.6%
Planned Sales $: $36,980,943.07
Planned Receipt $: $43,563,124.41
planned distribution %: 5.2%
Planned Sales $: $5,556,827.67
Planned Receipt $: $6,545,878.91
CORE color distribution
Black: 35%
blue: 18%
red: 15%
pink: 7%
green: 7%
yellow: 7%
white: 7%
orange: 4%
Planned Sales $: $59,422,370.06
fashion color distribution
b/w checkers: 30%
colored checkers: 20%
flames: 15%
camo: 10%
novelty leaf: 5%
velvet: 2%
abstract: 3%
leather: 15%
Planned Sales $: $36,980,943.07
collab color distribution
disney: 23%
marvel: 20%
peanuts: 22%
Spongebob: 5%
Star wars: 7%
supreme: 10%
opening ceremony: 10%
off-white: 3%
Planned Sales $: $5,556,827.67
store one
flagship
costa mesa, CA
total receipts $: $8,407,551
% of total receipts: 7%
Red Pink Green Yellow
158,903$ 74,155$ 74,155$ 74,155$
150,831$ 70,388$ 70,388$ 70,388$
151,336$ 70,623$ 70,623$ 70,623$
137,716$ 64,267$ 64,267$ 64,267$
136,202$ 63,561$ 63,561$ 63,561$
734,988$ 342,994$ 342,994$ 342,994$
Red Pink Green Yellow
3178 1483 1483 1483
2514 1173 1173 1173
2328 1087 1087 1087
2504 1168 1168 1168
2476 1156 1156 1156
13000 6067 6067 6067
White Orange B+W Ch
74,155$ 42,374$ $
70,388$ 40,222$ $
70,623$ 40,356$ $
64,267$ 36,724$ $
63,561$ 36,321$ $
342,994$ 195,997$ $
White Orange B+W Ch
1483 847
1173 670
1087 621
1168 668
1156 660
6067 3467
Flames Camo Novelty Leaf Velvet
92,693$ 61,795$ 30,898$ 12,359$
116,024$ 77,349$ 38,675$ 15,470$
88,279$ 58,853$ 29,426$ 11,771$
111,232$ 74,155$ 37,077$ 14,831$
49,184$ 32,789$ 16,395$ 6,558$
457,413$ 304,942$ 152,471$ 60,988$
Flames Camo Novelty Leaf Velvet
1854 1236 618 247
1934 1289 645 258
1358 905 453 181
2022 1348 674 270
894 596 298 119
8062 5375 2687 1075
Abstract Leather Disney Marvel Peanuts
18,539$ 92,693$ 20,304$ 17,656$ 19,421$
23,205$ 116,024$ 35,581$ 30,940$ 34,034$
17,656$ 88,279$ 19,337$ 16,815$ 18,497$
22,246$ 111,232$ 24,365$ 21,187$ 23,306$
9,837$ 49,184$ 5,801$ 5,045$ 5,549$
91,483$ 457,413$ 105,389$ 91,642$ 100,807$
Abstract Leather Disney Marvel Peanuts
371 1854 406 353 388
387 1934 593 516 567
272 1358 297 259 285
404 2022 443 385 424
179 894 105 92 101
1612 8062 1845 1604 1765
Spongebob Starwars Supreme Opening Ceremony
4,414$ 6,180$ 8,828$ 8,828$
7,735$ 10,829$ 15,470$ 15,470$
4,204$ 5,885$ 8,408$ 8,408$
5,297$ 7,415$ 10,594$ 10,594$
1,261$ 1,766$ 2,522$ 2,522$
22,911$ 32,075$ 45,821$ 45,821$
Spongebob Starwars Supreme Opening Ceremony
88 124 177 177
129 180 258 258
65 91 129 129
96 135 193 193
23 32 46 46
401 562 802 802
Off White TOTAL
2,648$ 1,765,586$
4,641$ 1,933,737$
2,522$ 1,681,510$
3,178$ 1,765,586$
757$ 1,261,133$
13,746$ 8,407,551$
Off White TOTAL
53 35312
77 32229
39 25869
58 32102
14 22930
241 148441
Receipt $ Black Blue
Authentic 370,773$ 190,683$
Old Skool 351,940$ 180,998$
S8-T Hi 353,117$ 181,603$
Sip On 321,337$ 165,259$
Era 317,805$ 163,443$
TOTAL 1,714,972$ 881,986$
Units Black Blue
Authentic 7415 3814
Old Skool 5866 3017
S8-T Hi 5433 2794
Sip On 5842 3005
Era 5778 2972
TOTAL 30334 15601
Receipt $ Black Blue
Authentic 370,773$ 190,683$
Old Skool 351,940$ 180,998$
S8-T Hi 353,117$ 181,603$
Sip On 321,337$ 165,259$
Era 317,805$ 163,443$
TOTAL 1,714,972$ 881,986$
Units Black Blue
Authentic 7415 3814
Old Skool 5866 3017
S8-T Hi 5433 2794
Sip On 5842 3005
Era 5778 2972
TOTAL 30334 15601
Receipt $ Black Blue
Authentic 370,773$ 190,683$
Old Skool 351,940$ 180,998$
S8-T Hi 353,117$ 181,603$
Sip On 321,337$ 165,259$
Era 317,805$ 163,443$
TOTAL 1,714,972$ 881,986$
Units Black Blue
Authentic 7415 3814
Old Skool 5866 3017
S8-T Hi 5433 2794
Sip On 5842 3005
Era 5778 2972
TOTAL 30334 15601
COREfashioncollab
store tw0
small store
savannah, GA
totalreceipts$:$144,129.44
% of total receipts: 0.12%
COREfashioncollab
Red Pink Green Yellow
5,765.18$ -$ -$ -$
4,323.88$ -$ -$ -$
4,323.88$ -$ -$ -$
2,882.59$ -$ -$ -$
2,882.59$ -$ -$ -$
20178.12214 0 0 0
Red Pink Green Yellow
115 0 0 0
72 0 0 0
67 0 0 0
52 0 0 0
52 0 0 0
359 0 0 0
White Orange B+W Ch
-$ -$ $
-$ -$ $
-$ -$ $
-$ -$ $
-$ -$ $
0 0 21
White Orange B+W Ch
0 0
0 0
0 0
0 0
0 0
0 0
Flames Camo Novelty Leaf Velvet
2,882.59$ -$ -$ -$
-$ -$ -$
-$ -$ -$ -$
-$ -$ -$ -$
-$ -$ -$ -$
2882.588877 0 0 0
Flames Camo Novelty Leaf Velvet
58 0 0 0
#VALUE! 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
#VALUE! 0 0 0
Abstract Leather Disney Marvel Peanuts
-$ 4,323.88$ -$ -$ 7,206.47$
-$ 4,323.88$ -$ -$ 5,765.18$
-$ -$ -$ -$ 5,765.18$
-$ 2,882.59$ -$ -$ -$
-$ 2,882.59$ -$ -$ -$
0 14412.94439 0 0 18736.8277
Abstract Leather Disney Marvel Peanuts
0 86 0 0 144
0 72 0 0 96
0 0 0 0 89
0 52 0 0 0
0 52 0 0 0
0 263 0 0 329
Spongebob Starwars Supreme Opening Ceremony
-$ -$ -$ -$
-$ -$ -$ -$
-$ -$ -$ -$
-$ -$ -$ -$
-$ -$ -$ -$
0 0 0 0
Spongebob Starwars Supreme Opening Ceremony
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
Off White TOTAL
-$ 43238.83316
-$ 33149.77209
-$ 28825.88877
-$ 20178.12214
-$ 15854.23882
0 141246.855
Off White TOTAL
0 865
0 #VALUE!
0 443
0 367
0 288
0 #VALUE!
Receipt $ Black Blue
Authentic 8,647.77$ 7,206.47$
Old Skool 7,206.47$ 5,765.18$
S8-T Hi 7,206.47$ 5,765.18$
Sip On 2,882.59$ 2,882.59$
Era 2,882.59$ 2,882.59$
TOTAL 28825.88877 24502.00546
Units Black Blue
Authentic 173 144
Old Skool 120 96
S8-T Hi 111 89
Sip On 52 52
Era 52 52
TOTAL 509 434
Receipt $ Black Blue
Authentic 370,773$ 190,683$
Old Skool 351,940$ 180,998$
S8-T Hi 353,117$ 181,603$
Sip On 321,337$ 165,259$
Era 317,805$ 163,443$
TOTAL 1,714,972$ 881,986$
Units Black Blue
Authentic 7415 3814
Old Skool 5866 3017
S8-T Hi 5433 2794
Sip On 5842 3005
Era 5778 2972
TOTAL 30334 15601
Receipt $ Black Blue
Authentic 370,773$ 190,683$
Old Skool 351,940$ 180,998$
S8-T Hi 353,117$ 181,603$
Sip On 321,337$ 165,259$
Era 317,805$ 163,443$
TOTAL 1,714,972$ 881,986$
Units Black Blue
Authentic 7415 3814
Old Skool 5866 3017
S8-T Hi 5433 2794
Sip On 5842 3005
Era 5778 2972
TOTAL 30334 15601
vans x off-white Collab
thanks!

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Vans 6-Months Plan pdf

  • 1. why were not just a shoe company
  • 2. “Vans are the original sport footwear company grounded In youth, authenticity, and individual style. Our purpose is to embody and represent the creativity and self-expression at the core of action sports and youth culture.”
  • 3.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. CATCH OUR drift People over products Youth culture creativity Self-expression authenticity Individuality simplicityadventure community daring bold skate Surf ride music function classic durable chill sustainability
  • 10. “When I was at the brand previously, we would say our pillars were art, music and street culture and they rested on a foundation that was action sports.”
  • 16. top sellers authentic old skool sk8 hi debut: 1966 first board shoe, known for its durability and grip debut: 1978 debut of the now world renowned Jazz stripe debut: 1978 created to bring new performance functions that protect slip-on debut: 1977 made famous by jeff spicoli in “fast time at ridgemont high”
  • 17. collaborations vans x peanut vans x opening ceremony “Floral Noir” vans x supreme “playboy”
  • 19. sales numbers vans brand revenue for the fourth quarter was up 14%. driven by an increase in the american business and in europe a return to growth with a mid-single-digit rate increase; and more than 20% growth in asia pacific. revenue for the vans brand for the full year was up 6% and reached $2.3 Billion. looking ahead to 2017, we anticipate that out regional growth rates around the world will continue strong. in fact, we expect five-year compound annual growth rates of 10% in the americas, 20% in europe and 25% in our asia pacific region.
  • 20. size and scope store information 70 retail stores location in california 415 retail stores worldwide our vf and brand teams are laser focused on creating innovative, engaging in store experiences.
  • 21. size and scope distribution vans sells merchandise in more than 100 countries and some 600 stores, and has about 7,000 employees, including an estimated 500 in cypress. vans merchandise is sold in the us by national chain stores and in skate, surf, and specialty shops in north america, europe and asia as part of its marketing strategy, vans backs bands through music festivals.
  • 22. size and scope e-commerce using data to better understand consumer trends and preferences in helping vf corporation better serve consumers directly through its owned retaila and e-commerce business. “e-commerce was particularly strong in china,” said heinz salburger, vf corp’s president of international affairs
  • 23. size and scope direct-to-consumer direct-to-consumer revenue was 28% of total vf revenue in 2015 compared to 26% in 2015 revenue is expected to grow at a high single-digit percentage rate. direct-to- consumer growth in 2017 includes the addition of about 50 stores and mid- single-digit comparable sales growth.
  • 24. size and scope wholesale at vf, our fundamentals are strong and our ability to win with soncumerism is unchanged. and while segments of our wholesale business in north america struggles in 2016, our global direct-to-consumer business and our business outside the u.s. remained strong.
  • 26. demographics age: 16 - 35 location: urban areas: domestic and international gender: all income: lower middle class - upper class occupation: all education: all levels
  • 27. PSYCHOGRAPHICs personality: creative, driven, active, adventurous, curious, daring, imaginitive, values: individuality, freedom, community, self-expression, simplicity, authenticity attitudes: laid back, positive, fun, easy, interests: action sports, art, music, youth culture, fashion
  • 28. JACOBJACOB Los angeles 19 JACOB IS A 19 YEAR OLD SKATER BORN AND RAISED IN LOS ANGELES. WITH IT BEING HIS FIRST YEAR OUT OF SCHOOL HE IS TRYING TO BECOME A PRO SKATER. HE CURRENTLY RIDES FLOW FOR ALMOST SKATEBOARDS AND HAS A PART TIME JOB AT HIS LOCAL COFFEE SHOP. JACOB STILL LIVES AT HOME WITH HIS FAMILY BUT HAS BEEN SAVING UP TO MOVE OUT. HE SPENDS HIS EXTRA MONEY ON NEW SKATE STUFF INCLUDING MONTHLY PURCHASES OF NEW VANS TO SKATE IN.
  • 29. Sarah Santa cruz 23 SARAH IS A 23 YEAR OLD GIRL WHO GREW UP MOVING AROUND THE WEST COAST. after graduating college, SHE DECIDED TO MOVE TO SANTA CRUZ WHERE SHE LIVES WITH TWO ROOMATES AND A DOG. SHE WORKS IN THE MARKET- ING DEPARTMENT FOR _____, but at heart she is a surfer. She loves spending her time at the beach and going out to concerts at night. She is free-spirited and is involved in the local youth art scene. SARAH IS A 23 YEAR OLD GIRL WHO GREW UP MOVING AROUND THE WEST COAST. after graduating college, SHE DECIDED TO MOVE TO SANTA CRUZ WHERE SHE LIVES WITH TWO ROOMATES AND A DOG. SHE WORKS IN THE MARKET- ING DEPARTMENT FOR _____, but at heart she is a surfer. She loves spending her time at the beach and going out to concerts at night. She is free-spirited and is involved in the local youth art scene.
  • 30. BEn new york 27 ben is a 27 year old from chicago who moved to new york to pursue new business ventures. He is an entrepeneur and free-lance graphic designer. His life is centered around fashion. Ben is always at new store openings and galleries in soho, both for his own pleasure and as market research. he hopes to launch a high-street fashion brand within the next couple years. ben has a girlfriend who also wears vans.
  • 34. footwear and apparel market: $1,669.6 billion global market PASSPORT 3APPAREL AND FOOTWEAR: GLOBAL INDUSTRY OVERVIEW Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised. The apparel and footwear industry experienced another year of positive growth in 2016, however, at 1% it proved to be the weakest year-on-year development since the global recession, reflecting persistent subdued demand in Europe and the negative effect of the Chinese slowdown. Nevertheless, a myriad opportunities remain from sportswear’s robust growth to incorporating digital innovation into the shopping experience and catering to consumers’ ongoing desire for instant gratification. otwear Global Industry Overview contains a global outlook, mance of the apparel and footwear categories nst other consumer industries and across regions and also identifies leading companies in the industry and trends shaping the development of the global industry over Unless otherwise noted, all values expressed in this report ollar terms, using a fixed exchange rate (2016). All data are nt 2016 prices; inflationary effects are discounted. d Womenswear US$630.0 billion Menswear US$414.2 billion Childrenswear US$157.7 billion Footwear US$346.5 billion Apparel Accessories US$68.5 billion Hosiery US$52.7 billion The apparel and footwear industry experienced another year of positive growth in 2016, however, at 1% it proved to be the weakest year-on-year development since the global recession, reflecting persistent subdued demand in Europe and the negative effect of the Chinese slowdown. DATA FROM EUROMONITOR
  • 35. US footwear market: $79.7 billion (up 6% in 2016) domestic market US sports footwear market: 41% of total footwear (up 8% in 2016) us remains the largest footwear market globally USD Millions 2011 2012 2013 2014 2015 2016 Women’s 35,407.6 35,162.3 35,812.3 37,800.5 40,412.8 42,750.4 Men’s 21,453.8 22,036.9 22,688.1 24,440.7 25,903.7 27,277.4 Children’s 7,913.9 8,225.0 8,452.7 8,793.0 9,224.1 9,670.4 Total 64,775.3 65,424.2 66,953.1 71,034.2 75,540.5 79,698.1 women’s Children’s men’s 54% 34% 12% DATA FROM EUROMONITOR
  • 36. Market Sizes Sales of Footwear Retail Value RSP - USD million - Current - 2002-2021 79,698 2002 2016 2021 0 20,000 40,000 60,000 80,000 100,000 120,000 Forecast Sales of Footwear % Y-O-Y Growth 2002-2021 5.5% Forecast 2002 2016 2021 -10% -5% 0% 5% 10% Retail Value RSP - USD million - Current - 2016 Growth Performance Sales of Footwear by Category Click on a Category to update Sales Chart Sales of Children's Footwear Retail Value RSP - USD million - Current - 2002-2021 Company Share Performance in Footwear % Share - Retail Value RSP - 2007-2016 0% 10% 20% 30% 40% 50% 60% 70% 80% NikeInc SkechersUSA Inc adidasAmerica Inc VFCorp WolverineWorld WideInc Payless ShoeSourceInc NewBalance AthleticShoeInc DeckersOutdoor Corp SteveMadden Ltd Others Retail Sales Performance by Company Retail Value RSP - USD million 2016- % CAGR 2011-2016 Click on company to compare against market 40,000 50,000 OTHERS Company Performance vs Market % Y-O-Y Growth 2007-2016 Nike Inc 10% 15% footwear sales company share performance in footwear Company Share Performance in Footwear % Share - Retail Value RSP - 2007-2016 0% 10% 20% 30% 40% 50% 60% 70% 80% NikeInc SkechersUSA Inc adidasAmerica Inc VFCorp WolverineWorld WideInc Payless ShoeSourceInc Retail Sales Performance by Company Retail Value RSP - USD million 2016- % CAGR 2011-2016 Click on company to compare against market 40,000 50,000 OTHERS Company Performance vs % Y-O-Y Growth 2007-2016 Nike Inc 10% 15% DATA FROM EUROMONITOR
  • 38. CATEGORY/STYLE MARKET SHARE SALES (IN $US) WOMEN’S CASUAL 17% $5,868,400,000 WOMEN’S DRESS 13% $4,487,600,000 WOMEN’S ATHLETIC 10% $3,452,000,000 MEN’S CASUAL 20% $3,106,800,000 MEN’S DRESS 9% $2,071,200,000 MEN’S ATHLETIC 6% $6,904,000,000 OTHER STYLES 25% $8,630,000,000 17% 13% 10% 20% 9% 6% 25% Woman's Casual Shoes Woman's Dress Shoes Woman's Athletic shoes Men's Athletic Shoes Men's Casual Shoes Men's Dress Shoes Other Styles DATA FROM FDRA AND STATISTA
  • 39. annual sales: $5,250,000,000 Number of stores: 4470 % of us market: 15.21% annual sales: $3,010,000,000 Number of stores: 1600 % of us market: 8.72% annual sales: $3,800,000,000 Number of stores: 400 % of us market: 11.01% 15% 11% 9%65% Foot Locker Payless Shoe Source The Brown Shoe Company Other Retailors
  • 40. CATEGORY Annual revenue % of market SHARE VANS $2,300,000,000 VANS SHOES $1,840,000,000.0 5.33% VANS MEN’S SHOES $1,380,000,000.00 11.42%
  • 42. competitor one: nike SB sales: 34 Billion market share: 19.7% target market: Nike primarily targets consumers who are between the ages of 15-40 price range: $20 - $400 philosophy: NIKE, Inc. fosters a culture of invention. We create products, services and experiences for today’s athlete while solving problems for the next generation. DATA FROM NIKE.COM AND EUROMONITOR
  • 43. competitor two: converse sales: 228 million target market: Converse primarily targets con- sumers who are between the ages of 18-28 price range: $19 - $340 philosophy: We empower our community to unleash their creative spirit through Music, Art and Skate, with a focus on inspiring and enabling young people to be their true authentic selves. DATA FROM NIKE.COM AND EUROMONITOR
  • 44. sales: 32 million target market: DC primarily targets consumers who are between the ages of 13-28 price range: $20-$160 philosophy: DC Shoes is an American company that specializes in footwear for extreme sports, skateboarding, snowboarding, BMX, Motocross, Rally car racing, and surfing. competitor three: DC shoes DATA FROM DCSHOES.COM AND EUROMONITOR
  • 46. Healthy living ethical living Connection consumers shopping re-invented experience mega trends
  • 47. footwear trends Retro resurgence increase in consumer knowledge sports shoes have benefitted the entire shoe market ankle boots are no longer seasonal more than 80% of sales are made in retail stores Internet sales have grown 6% over the last 5 years using technology to help physical retail
  • 48. direct trends EVOLUTION OF ATHLEISURE CHANGES IN CONSUMERISM RETAILING LANDSCAPE SHIFTS fast changing market place celebrity influence
  • 49. new “it” shoe old skool lots of collaborations mte and lites vault line authentic line next?
  • 50. future of retail Personalizing products to better meet the needs of the consumer Technology that recognizes consumers growth in Social media shopping ultra-fast delivery and service Story-telling and experience based shopping
  • 52. Market Research http://footwearnews.com/2018/business/retail/dtc-fashion-brands-retail-evolution-grand-voyage-m-gemi-sarah-flint-480450/ http://footwearnews.com/2018/business/mergers-acquisitions/foot-locker-women-shoppers-carbon38-investment-485296/ https://www.quora.com/What-is-the-total-market-size-for-mens-dress-shoes https://www.statisticbrain.com/footwear-industry-statistics/ http://fdra.org/key-issues-and-advocacy/footwear-retail/ https://www.statista.com/statistics/197650/annual-shoe-store-sales-in-the-us-since-1992/ http://investor.caleres.com/press-release/brown-shoe-company-embarks-rebranding (brown shoe company rebranding) Competitors http://www.fundinguniverse.com/company-histories/dc-shoes-inc-history/ https://0-www.lexisnexis.com.library.scad.edu/hottopics/lnacademic/ https://www.converse.com/uk/en/our-story/about-us.html http://www.fundinguniverse.com/company-histories/dc-shoes-inc-history/ https://0-www.lexisnexis.com.library.scad.edu/hottopics/lnacademic/ Trends https://fashionista.com/2017/09/vans-shoes-sneakers-fashion-trend https://www.gq.com/story/vans-old-skool-sneaker-trend http://www.instyle.com/fashion/shoes/celebrities-vans-old-skool-sneakers http://www.esquire.com/style/mens-fashion/a13446025/vans-shoes/ citations
  • 54. contents current events SWOT analysis buying strategy 6 month buying plan
  • 56. Vans x SUPREMe Vans x spongebob
  • 57. S w 0 t StrengthsWeaknesses Customization Brand Loyalty Brand Heritage High quality products Distribution and sales network consistent growth in sales Non-luxury approach niche market confines specific customer inability to penetrate emerging markets lack of product range
  • 58. opportunities threats Growth in athleisure Brick-and-mortar experience advancements in technology increase in consumer knowledge sustainibility trend Skateboard market is growing high competition crowded marketplace counterfeits and replicas fast changing trends high return rates S w 0 t
  • 59. buying strategies Leading Company within VF as of 2018 Predicted 2.1% Annual Growth More than just a skate shoe Our Classics: Best Seller: Old Skool Authentic is the new style Color Categories
  • 61. PLANNED MONTHLY SALES AUG SEPT OCT NOV DEC JAN $5 MIL $10 MIL $15 MIL $20 MIL $25 MIL $30 MIL $35 MIL Sales (LY) $131,340,760.32 %Planned Increse 2.1% Planned Sales for Period $134,158,080 Plaanned EOM for Period $41,152,785.28 Inicial Markup % 42% S-t-S 2.30 Cost % 58% Planned Reduction $ $20,123,712 Planned Reductions % 15% Aug Sales Distribution 12.12% Reductions Distribution 10% Aug PLANNED MONTHLY SALES $16,259,050.30 PLANNED MONTHLY BOM $37,397,906.38 PLANNES MONTHLY EOM $46,124,084.54 PLANNED MONTHLY REDUCTIONS $2,012,371.20 PLANNED PURCHASES AT RETAIL $26,998,508.65 PLANNED PURCHASES AT COST $15,659,135.02 Sept OCT NOV 14.95% 13.33% 17.88% 12% 3% 20% Sept OCT NOV $20,053,949.80 $17,885,955.23 $23,987,464.70 $46,124,084.54 $41,137,697.02 $55,171,168.82 $41,137,697.02 $55,171,168.82 $69,883,480.50 $2,414,845.44 $603,711.36 $4,024,742.40 $17,482,407.72 $32,523,138.39 $42,724,518.79 $10,139,796.48 $18,863,420.26 $24,780,220.90 DEC JAN TOTAL 22.65% 19.07% 100.00% 25% 30% 100% DEC JAN TOTAL $30,384,121.96 $25,586,629.02 $134,158,080.00 $69,883,480.50 $58,849,246.74 $308,563,584.00 $58,849,246.74 $41,152,785.28 $312,318,462.90 $5,030,928 $6,037,113.60 $20,123,712.00 $24,380,816.19 $13,927,281.15 $158,036,670.90 $14,140,873.39 $8,077,823.07 $91,661,269.00
  • 62. classics Skate surf sandals snow footwear categories Planned Sales %: 76% Planned Sales $: $101,960,140.80 Planned Receipt $: $120,107,869.88 Planned Sales %: 17% Planned Sales $: $22,806,873.60 Planned Receipt $: $26,866,234.05 Planned Sales %: 4% Planned Sales $: $5,366,323.20 Planned Receipt $: $6,321,466.84 Planned Sales %: 2% Planned Sales $: $2,683,161.60 Planned Receipt $: $3,160,733.42 Planned Sales %: 1% Planned Sales $: $1,341,580.80 Planned Receipt $: $1,580,366.71
  • 63. vans classics Planned Sales %: 20% Planned Sales $: $20,392,028.16 Planned Receipt $: $24,021,573.98 Planned Sales %: 23% Planned Sales $: $23,450,832.38 Planned Receipt $: $27,624,810.07 Planned Sales %: 21% Planned Sales $: $21,411,629.57 Planned Receipt $: $25,222,652.67 Planned Sales %: 21% Planned Sales $: $21,411,629.57 Planned Receipt $: $25,222,652.67 Planned Sales %: 15% Planned Sales $: $15,294,021.12 Planned Receipt $: $18,016,180.48 sk8-hi old skool authentic slip-on era
  • 64. color distribution core fashion collab planned distribution %: 59.2% Planned Sales $: $59,422,370.06 Planned Receipt $: $69,998,866.57 planned distribution %: 35.6% Planned Sales $: $36,980,943.07 Planned Receipt $: $43,563,124.41 planned distribution %: 5.2% Planned Sales $: $5,556,827.67 Planned Receipt $: $6,545,878.91
  • 65. CORE color distribution Black: 35% blue: 18% red: 15% pink: 7% green: 7% yellow: 7% white: 7% orange: 4% Planned Sales $: $59,422,370.06
  • 66. fashion color distribution b/w checkers: 30% colored checkers: 20% flames: 15% camo: 10% novelty leaf: 5% velvet: 2% abstract: 3% leather: 15% Planned Sales $: $36,980,943.07
  • 67. collab color distribution disney: 23% marvel: 20% peanuts: 22% Spongebob: 5% Star wars: 7% supreme: 10% opening ceremony: 10% off-white: 3% Planned Sales $: $5,556,827.67
  • 68. store one flagship costa mesa, CA total receipts $: $8,407,551 % of total receipts: 7%
  • 69. Red Pink Green Yellow 158,903$ 74,155$ 74,155$ 74,155$ 150,831$ 70,388$ 70,388$ 70,388$ 151,336$ 70,623$ 70,623$ 70,623$ 137,716$ 64,267$ 64,267$ 64,267$ 136,202$ 63,561$ 63,561$ 63,561$ 734,988$ 342,994$ 342,994$ 342,994$ Red Pink Green Yellow 3178 1483 1483 1483 2514 1173 1173 1173 2328 1087 1087 1087 2504 1168 1168 1168 2476 1156 1156 1156 13000 6067 6067 6067 White Orange B+W Ch 74,155$ 42,374$ $ 70,388$ 40,222$ $ 70,623$ 40,356$ $ 64,267$ 36,724$ $ 63,561$ 36,321$ $ 342,994$ 195,997$ $ White Orange B+W Ch 1483 847 1173 670 1087 621 1168 668 1156 660 6067 3467 Flames Camo Novelty Leaf Velvet 92,693$ 61,795$ 30,898$ 12,359$ 116,024$ 77,349$ 38,675$ 15,470$ 88,279$ 58,853$ 29,426$ 11,771$ 111,232$ 74,155$ 37,077$ 14,831$ 49,184$ 32,789$ 16,395$ 6,558$ 457,413$ 304,942$ 152,471$ 60,988$ Flames Camo Novelty Leaf Velvet 1854 1236 618 247 1934 1289 645 258 1358 905 453 181 2022 1348 674 270 894 596 298 119 8062 5375 2687 1075 Abstract Leather Disney Marvel Peanuts 18,539$ 92,693$ 20,304$ 17,656$ 19,421$ 23,205$ 116,024$ 35,581$ 30,940$ 34,034$ 17,656$ 88,279$ 19,337$ 16,815$ 18,497$ 22,246$ 111,232$ 24,365$ 21,187$ 23,306$ 9,837$ 49,184$ 5,801$ 5,045$ 5,549$ 91,483$ 457,413$ 105,389$ 91,642$ 100,807$ Abstract Leather Disney Marvel Peanuts 371 1854 406 353 388 387 1934 593 516 567 272 1358 297 259 285 404 2022 443 385 424 179 894 105 92 101 1612 8062 1845 1604 1765 Spongebob Starwars Supreme Opening Ceremony 4,414$ 6,180$ 8,828$ 8,828$ 7,735$ 10,829$ 15,470$ 15,470$ 4,204$ 5,885$ 8,408$ 8,408$ 5,297$ 7,415$ 10,594$ 10,594$ 1,261$ 1,766$ 2,522$ 2,522$ 22,911$ 32,075$ 45,821$ 45,821$ Spongebob Starwars Supreme Opening Ceremony 88 124 177 177 129 180 258 258 65 91 129 129 96 135 193 193 23 32 46 46 401 562 802 802 Off White TOTAL 2,648$ 1,765,586$ 4,641$ 1,933,737$ 2,522$ 1,681,510$ 3,178$ 1,765,586$ 757$ 1,261,133$ 13,746$ 8,407,551$ Off White TOTAL 53 35312 77 32229 39 25869 58 32102 14 22930 241 148441 Receipt $ Black Blue Authentic 370,773$ 190,683$ Old Skool 351,940$ 180,998$ S8-T Hi 353,117$ 181,603$ Sip On 321,337$ 165,259$ Era 317,805$ 163,443$ TOTAL 1,714,972$ 881,986$ Units Black Blue Authentic 7415 3814 Old Skool 5866 3017 S8-T Hi 5433 2794 Sip On 5842 3005 Era 5778 2972 TOTAL 30334 15601 Receipt $ Black Blue Authentic 370,773$ 190,683$ Old Skool 351,940$ 180,998$ S8-T Hi 353,117$ 181,603$ Sip On 321,337$ 165,259$ Era 317,805$ 163,443$ TOTAL 1,714,972$ 881,986$ Units Black Blue Authentic 7415 3814 Old Skool 5866 3017 S8-T Hi 5433 2794 Sip On 5842 3005 Era 5778 2972 TOTAL 30334 15601 Receipt $ Black Blue Authentic 370,773$ 190,683$ Old Skool 351,940$ 180,998$ S8-T Hi 353,117$ 181,603$ Sip On 321,337$ 165,259$ Era 317,805$ 163,443$ TOTAL 1,714,972$ 881,986$ Units Black Blue Authentic 7415 3814 Old Skool 5866 3017 S8-T Hi 5433 2794 Sip On 5842 3005 Era 5778 2972 TOTAL 30334 15601 COREfashioncollab
  • 70. store tw0 small store savannah, GA totalreceipts$:$144,129.44 % of total receipts: 0.12%
  • 71. COREfashioncollab Red Pink Green Yellow 5,765.18$ -$ -$ -$ 4,323.88$ -$ -$ -$ 4,323.88$ -$ -$ -$ 2,882.59$ -$ -$ -$ 2,882.59$ -$ -$ -$ 20178.12214 0 0 0 Red Pink Green Yellow 115 0 0 0 72 0 0 0 67 0 0 0 52 0 0 0 52 0 0 0 359 0 0 0 White Orange B+W Ch -$ -$ $ -$ -$ $ -$ -$ $ -$ -$ $ -$ -$ $ 0 0 21 White Orange B+W Ch 0 0 0 0 0 0 0 0 0 0 0 0 Flames Camo Novelty Leaf Velvet 2,882.59$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ 2882.588877 0 0 0 Flames Camo Novelty Leaf Velvet 58 0 0 0 #VALUE! 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 #VALUE! 0 0 0 Abstract Leather Disney Marvel Peanuts -$ 4,323.88$ -$ -$ 7,206.47$ -$ 4,323.88$ -$ -$ 5,765.18$ -$ -$ -$ -$ 5,765.18$ -$ 2,882.59$ -$ -$ -$ -$ 2,882.59$ -$ -$ -$ 0 14412.94439 0 0 18736.8277 Abstract Leather Disney Marvel Peanuts 0 86 0 0 144 0 72 0 0 96 0 0 0 0 89 0 52 0 0 0 0 52 0 0 0 0 263 0 0 329 Spongebob Starwars Supreme Opening Ceremony -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ 0 0 0 0 Spongebob Starwars Supreme Opening Ceremony 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Off White TOTAL -$ 43238.83316 -$ 33149.77209 -$ 28825.88877 -$ 20178.12214 -$ 15854.23882 0 141246.855 Off White TOTAL 0 865 0 #VALUE! 0 443 0 367 0 288 0 #VALUE! Receipt $ Black Blue Authentic 8,647.77$ 7,206.47$ Old Skool 7,206.47$ 5,765.18$ S8-T Hi 7,206.47$ 5,765.18$ Sip On 2,882.59$ 2,882.59$ Era 2,882.59$ 2,882.59$ TOTAL 28825.88877 24502.00546 Units Black Blue Authentic 173 144 Old Skool 120 96 S8-T Hi 111 89 Sip On 52 52 Era 52 52 TOTAL 509 434 Receipt $ Black Blue Authentic 370,773$ 190,683$ Old Skool 351,940$ 180,998$ S8-T Hi 353,117$ 181,603$ Sip On 321,337$ 165,259$ Era 317,805$ 163,443$ TOTAL 1,714,972$ 881,986$ Units Black Blue Authentic 7415 3814 Old Skool 5866 3017 S8-T Hi 5433 2794 Sip On 5842 3005 Era 5778 2972 TOTAL 30334 15601 Receipt $ Black Blue Authentic 370,773$ 190,683$ Old Skool 351,940$ 180,998$ S8-T Hi 353,117$ 181,603$ Sip On 321,337$ 165,259$ Era 317,805$ 163,443$ TOTAL 1,714,972$ 881,986$ Units Black Blue Authentic 7415 3814 Old Skool 5866 3017 S8-T Hi 5433 2794 Sip On 5842 3005 Era 5778 2972 TOTAL 30334 15601