The document discusses how product lifecycle management (PLM) is changing and the potential future of PLM. Major trends in PLM include search-based applications that learn from data, connecting both structured and unstructured data throughout the entire lifecycle in cloud environments, and integrating all partners and suppliers in open environments. The document suggests we may be at a time for major disruption in PLM and invites the reader to learn more at an upcoming PLM event on May 23, 2014.