This video will help you understand the keyword research process, the Four Golden Rules of keyword research and how to use Market Samurai to generate a list of relevant keywords. For more training visit: http://noblesamurai.com/dojo
4. Keyword Research
• Understanding the keyword
research process
• The Four Golden Rules of
keyword research
• How to use Market Samurai to
generate a list of relevant
keywords
8. Keyword Research
• Panning for gold
• Begin with rocks, dirt, sand
• Swirl pan to separate gold from
sediment
9. Keyword Research
• Panning for gold
• Begin with rocks, dirt, sand
• Swirl pan to separate gold from
sediment
• End up with few nuggets of gold
at the bottom of pan
13. Keyword Research
• Select a niche to explore
• Begin with large number of
keywords
• Use Market Samurai to separate
good keywords from bad
14. Keyword Research
• Select a niche to explore
• Begin with large number of
keywords
• Use Market Samurai to separate
good keywords from bad
• End up with few ʻGold Nugget
Keywordsʼ
17. Keyword Research
• The obvious question is:
• What are the characteristics of a
gold nugget keyword?
18. Keyword Research
• The obvious question is:
• What are the characteristics of a
gold nugget keyword?
• Four Golden Rules for identifying
the best keywords to target
31. Keyword Research
• Golden Rule #1: Relevance
• Top ranking -> Lots of traffic -> Very
few sales!
Targeted Traffic
32. Keyword Research
• Golden Rule #1: Relevance
• Top ranking -> Lots of traffic -> Very
few sales!
• Secret to success is not ʻTrafficʼ
Targeted Traffic
33. Keyword Research
• Golden Rule #1: Relevance
• Top ranking -> Lots of traffic -> Very
few sales!
• Secret to success is not ʻTrafficʼ
• The real secret is ʻTargeted Trafficʼ
Targeted Traffic
34. Keyword Research
• Golden Rule #1: Relevance
• Top ranking -> Lots of traffic -> Very
few sales!
• Secret to success is not ʻTrafficʼ
• The real secret is ʻTargeted Trafficʼ
Targeted Traffic
• Identify phrases that are most
relevant to the content on site