This document discusses the development of a personalized semantic news service called WP7a. It aggregates news items from various sources and enriches them with related web resources, taking into account user behaviors and preferences. Three prototypes were developed and evaluated over three years. Testing showed a 97% improvement in user experience with the final handheld device-based prototype compared to earlier versions. Lessons learned include the potential for collaboration between television, the internet and social networks to deliver personalized news and content.

1. WP 7a
Personalized Semantic News
RAI, Polymedia and TVN

2. Personalized Semantic News
(WP7a) – Overview
To build innovative local personalized news services
To Enrich
• Using already broadcasted material (News Items)
To Share
• Taking into account the user behavior in the social network
• To Personalise
Enriching content with related web resources
• Providing the final user experience on sofa and mobile TV
26-27 March 2012 NoTube 3rd Review 2

3. Demonstration steps
(memo only)
The Home Ambient live demo of the GUI for the final user
• Access into the Home Ambient
• Navigation through the personalized newscast
Navigation by genre
Play the list of news on TV
• Portable device as remote control for the TV
• Single News Item
General Info
Play the cropped video on portable device
External links
Semantic tag cloud
Play single News Item on TV
• Social activities
News sharing
Suggestions by friends
Suggestions on Facebook
• Friends into the same Home Ambient
Registration into the Home Ambient
Share news on the TV
• News search service
search into personalized list of news
search into the Home Ambient
26-27 March 2012 NoTube 3rd Review 3

4. Technical WPs integration
WP3
Personalized Semantic News NEWS
RECOMMENDATION
WP3
USER PROFILE
Year 1 WP5
MANAGEMENT
SEMANTIC BROKER
WP1
EPG
SERVICES
26-27 March 2012 NoTube 3rd Review 4

5. Personalized Semantic News
WP7a
First prototype M13
26-27 March 2012 NoTube 3rd Review 5

6. Technical WPs integration
WP3
Personalized Semantic News NEWS
RECOMMENDATION
WP3
USER PROFILE
Year 2 WP5
MANAGEMENT
SEMANTIC BROKER
WP1 WP4
EPG LUPEDIA
SERVICES SERVICE
26-27 March 2012 NoTube 3rd Review 6

7. Personalized Semantic News
WP7a
Second prototype M24
26-27 March 2012 NoTube 3rd Review 7

8. Technical WPs integration
WP3
Personalized Semantic News NEWS
RECOMMENDATION
WP3
USER PROFILE
Year 3 WP5
MANAGEMENT
SEMANTIC BROKER
WP1 WP4
EPG WP2 WP4 LUPEDIA
WP2
SERVICES METADATA CROPPING SERVICE
NIC CRUD SERVICE
TRANSFORMATION
SERVICES
SERVICES
26-27 March 2012 NoTube 3rd Review 8

9. Personalized Semantic News
WP7a
Final prototype
26-27 March 2012 NoTube 3rd Review 9

10. Evaluation
• The new handheld device based prototype has been evaluated by a
subset of the previous panel of users.
97% of testers pointed out an
important improvement in the
service fruition using the year
three prototype with respect to the
previous release.
26-27 March 2012 NoTube 3rd Review 10

11. Dissemination Activities
Towards Broadcasters
Innovation
Day
UCMedia
Towards Academic
Towards RAI community
26-27 March 2012 NoTube 3rd Review 11

12. Lesson learned
• The traditional television viewing is really
changing…
• NoTube experience demonstrates that…
…Web, Tv, Social Networks:
…Web, Tv, Social Networks:
The collaboration is possible!
The collaboration is possible!
26-27 March 2012 NoTube 3rd Review 12

13. Life after NoTube
• To go ahead in the definition of new integration models based on the
collaboration between Internet, Television and Social Networks
• To develop final user services in collaboration with other internal
departments
• To extend the scenario from news to generic content types
• To extend the scenario to other types of device
26-27 March 2012 NoTube 3rd Review 13

14. Thank you for your attention
26-27 March 2012 NoTube 3rd Review 14

15. WP 7a
Personalized Semantic News